Download INFORMATION SYSTEM FOR DIGITAL MARKETING

DIGITAL MARKETING
ALL SECTORS
BUSINESS SOLUTION
INFORMATION SYSTEM
FOR DIGITAL MARKETING
BUSINESS SOLUTION
THE CHALLENGES OF DIGITAL MARKETING
Digital marketing, lying as it does at the crossroads between marketing
and IT, opens up new perspectives for your company in promoting and
selling products and services through online channels. Immediate
access to customers not only allows you to launch commercial campaigns faster, but also enhances the profitability of your customer base
by using e-mail strategies to acquire, develop and retain clients at
minimal cost. Managing marketing activities becomes easier thanks to
direct evaluation of the results obtained and the ability to control the
costs incurred.
Nonetheless, digital marketing poses particular challenges for IT
managers: technical problems may have serious consequences for the
company's image; highly specialised technical knowledge is often
required to achieve the expected benefits; and while the web is sometimes considered to be an operational silo, disconnected from the rest
of the organisation, a strong link to the information system is in fact
necessary to reap the advantages.
These challenges create obstacles that prevent companies from exploiting the potential of digital marketing. The removal of these obstacles
requires the coordination of people, processes and solutions.
BUSINESS BENEFITS AND IT CONSTRAINTS OF DIGITAL MARKETING
WHEN TECHNOLOGY MEETS MARKETING
Digital marketing benefits
IT constraints
›› Immediate market visibility
and customers impact
›› A lever to increase sales
thanks to new sales channels
›› Cost saving opportunities
in traditional marketing and
operations
›› Pursue new opportunities
as they appear on the market
›› No error is allowed as the
company’s brand is directly
impacted
›› Management of projects
with shifting business priorities
›› Expertise in complex marketing technologies solutions
›› Integration with existing
information system is
required
«In four years we have
increased our online sales by
221 % and our overall sales by
82 % in difficult economic
conditions. ELCA/SecuTix's
expertise in the field of digital
marketing has played an
essential role in this success.»
David Vericat, Director of Communications, Teatre
Lliure, Barcelona
«With Big Data technologies it
is possible to analyse all
points of interaction between
your customers and your company – whether these are
visits to your website, your
publicity campaigns, your
sales or even behaviour on
social networking sites.»
Yves Burki, Head of Business Line at ELCA
DIGITAL MARKETING
ALL SECTORS
OUR SERVICES
Our experts can help you to define and implement an integrated digital
marketing strategy that is centred on your customers, coordinating IT
with your marketing, sales and operations departments.
›› Definition of the digital marketing strategy: constructing an integrated digital marketing strategy, which places your customers at the
centre of your business processes.
›› Definition of IT strategy: preparing your IT architecture for the needs
of digital marketing and defining the appropriate road map.
›› Project and coaching management: delegating or guiding your digital marketing programmes and projects.
›› Improvement of the business process: adapting your organisation
to the needs of digital marketing by adapting the processes and governance rules.
›› Selection of suppliers and tools: choosing the digital marketing
solutions that are best adapted to your needs thanks to proven methodology.
›› Training and support for the change: training your teams to use the
new digital marketing tools and preparing to transform roles.
›› Operational management of campaigns: delegating operational
management of your digital marketing activities.
CRM & Digital marketing
The cornerstone of digital marketing and linked to the information system, CRM centralises customer information in order to derive
maximum benefit from the history of the relationship and measures the return on investment of each marketing campaign. Our
experts, who have many years of experience,
assist you so that CRM is positioned at the
heart of your integrated digital strategy.
UX & Digital marketing
A good user experience (UX) is an essential
factor in the success of your mobile and web
solutions. Our experts analyse the behaviour
and characteristics of your users in order to
offer them the most relevant measures that
are appropriate for each context. They define
with you the mix of applications and support
that will allow you to respond to your customers' needs in the best possible way.
LES TECHNOLOGIES DU MARKETING DIGITAL
BUILD
WEB, MOBILE,
E-COMMERCE
& SOCIAL
ENGAGE
CRM & CAMPAIGN
MANAGEMENT
OPTIMIZE
SEO, DIGITAL
OPTIMIZATION, UX
MEASURE
ANALYTICS &
BIG DATA
ADDED VALUE
ELCA is your natural partner in digital marketing:
Dual expertise. ELCA's knowledge covers both information technology
and digital marketing, allowing the company to make a connection
between the two worlds and to deliver results that are in line with your
expectations.
Quality. Digital marketing impacts directly on a company's brand image
and delivery must therefore be flawless. ELCA's quality standards are a
guarantee for you in this respect.
ELCA Informatique SA
Lausanne 021 613 21 11
Genève 022 307 15 11
ELCA Informatik AG
Zurich 044 456 32 11
Bern 031 556 63 11
www.elca.ch
Agile project management. The agile project management methodology
that ELCA always offers is particularly well adapted to digital marketing
projects because here the time-to-market is important and priorities may
change rapidly depending on what is happening in the market.
SecuTix experience. SecuTix's online sales solution is used by more
than fifty customers and you can benefit from ELCA's unique experience
and know-how in digital marketing, whether it is applied to CRM, Big
Data, user experience or search engine optimisation.
Integration. By providing the link to the company's information system,
ELCA's integration experience plays a key role in avoiding the silo effect
that frequently threatens digital marketing projects.
About ELCA ­ELCA is one of Switzerland’s
biggest Information Technology companies
leader in the fields of software development,
systems integration, business consulting and
applications management. ELCA employs
around 600 highly qualified staff. The head
office of the company is in Lausanne, whilst
it also maintains branches in Zurich,
Geneva, Bern, Paris, Madrid and Ho-ChiMinh City (offshore development).
Q9/2013
Partners. Thanks to its network of partners, ELCA offers a perspective
that covers all the technical aspects of digital marketing and offers you a
one-stop shop to fulfil your requirements.