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IDC's Forecast Scenario Assumptions for the ICT Markets and Historical Market Values and Exchange Rates, Version 1, 2017 Stephen Minton IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force IDC Assumption Impact Accelerator/ Inhibitor/ Neutral Macroeconomics Economy Fiscal stimulus packages The global economy has generally performed better than expected in the past 6 months. The US shrugged off its election surprise and continued its positive momentum; Europe shrugged off the turmoil around Brexit; and China continued to shrug off its harshest economic critics. On the other hand, Brexit could exert more downwards pressure on Europe once the UK actually begins its exit process; many economists are now forecasting a significant slowdown in China in 2018 which will impact other Asian countries and emerging markets; and some are even forecasting a US recession in 2019. These lingering uncertainties will continue to dampen business confidence to a degree. High. A down economy affects business and consumer confidence, the availability of credit and private investment, and internal funding. A global recession would cause businesses to delay IT upgrades and some new projects; a rising economy does the opposite. A crisis (perhaps triggered by a downturn in China) could create a chain of events that would drive tech spending much lower in the near term. Neutral Numerous governments will use stimulus measures to avert economic downturns in 2017, responding to headwinds. In the US, a program of infrastructure investment will help to boost short-term growth, while various stimulus measures are also on the cards in Japan, China, Europe and some emerging markets. Even Greece, still dependent on bail-out funds, is trying to enact minor stimulus measures. Austerity has caused a spike in unhappiness and a rise in populism, and wary governments are now more willing to loosen purse strings after the shock election results of 2016. Moderate. Small-scale stimulus measures tend to have a moderate impact on demand for ICT, particularly when focused on narrow sectors of the economy. Large-scale measures of the type seen after the financial crisis can have a more pronounced impact, but we currently assume that GDP forecasts have already accounted for the most likely legislation. Neutral Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 2 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Crisis duration/ potential relapse A sense that the global economy is teetering on the edge of another crisis has increased since a year ago, thanks in no small part to political uprisings which have seen shock election and referendum results in the US, UK and Italy. The worst-case scenario is probably a crisis in China, beyond the anticipated slowdown, as many countries are now heavily dependent on China for trade. The march of EU-skepticism through European elections would also be a red flag for stability, as would any severe protectionist measures enacted by the US or UK. High. A crisis in economic confidence can quickly shake IT spending to the core. Businesses would move quickly to cut IT budgets in order to ride out a recession, with particularly strong implications for capital spending on devices and infrastructure. Neutral Oil prices The crash in oil prices was a double-edged sword for the global economy, representing good news for energy importers and bad news for exporters. A rally in prices was long overdue, and probably needed for the stability of the global economy. Even most though consumers and businesses benefit from cheap oil, low prices are generally a sign of weakness and can contribute to generalized deflation. Output agreements between OPEC members could ensure greater price stability in 2017, but oversupply is still a problem, and a potential slowdown in China next year would exacerbate this. Moderate. While lower oil prices can help spur lagging consumer spending, higher prices signal that demand is rising. A sustained period of low prices can ultimately damage economic confidence and cause recession in energy-exporting countries. Stability is key. Neutral Macroeconomics Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 3 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Policy There is now a greater level of uncertainty than usual around US policy, after the surprise election result, though so far there have been no radical disruptions to trade or investment. We assume that business-friendly policies will help to sustain growth in the next 12 months, mitigating the headwind of rising interest rates, and that any protectionist measures will represent small-scale political gestures. Economic policy is more predictable and unchanged elsewhere, although elections in Europe could introduce new wild cards during 2017. Moderate. Policy measures can drive IT spending by stimulating economic growth and business confidence. On the other hand, policy measures can also escalate tensions between trading partners and cause economic instability. Economic policy has been relatively harmonious for the past decade, but the rise of populist political parties in the West is introducing greater uncertainty. Neutral Profits Corporate profits were mixed in 2016, heavily impacted by inflation and exchange rates in many countries. While underlying economic growth has been relatively stable so far, profitability has been more unpredictable as a result. Increasing political focus on corporate taxation in Europe could have an adverse impact on profits, but tax cuts in the US could boost profits in the near term. We assume that profits will be tepid by some historical standards, but relatively stable. Moderate. If profits are more subdued than expected, this can delay capital spending and new projects; a rise in profits can similarly stimulate IT spending. However, some IT markets are less attached to overall profits than in the past because of mature product cycles and the growth of technology solutions that are directly targeted at boosting profitability (e.g., virtualization and cloud). Neutral Geopolitics The geopolitical environment remains fluid but mostly localized, with regional crises including the surge in migrants to Western Europe and the conflict in Syria. These regional wild cards may exert some pressure on business confidence in the near term, but we don’t currently make any assumptions about a geopolitical event on a global scale. Moderate. The most significant geopolitical events of 2016 have so far had a regional rather than a global impact. It is possible for larger geopolitical events (e.g., war or migration crisis) to have a more drastic impact on business and consumer spending, thus destabilizing the global economy, but we generally avoid assumptions of this nature until specific events occur. Neutral Macroeconomics Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 4 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Inflation The crash in oil and commodity prices last year contributed to falling inflation rates, leading to concerns that this may trigger a second-round impact on other sectors and generalized deflation in mature economies. While deflationary pressures seem to have eased in the US, the government is still battling deflation in Japan. We assume that inflation will stabilize in 2017, and that inflationary headwinds will moderate in emerging markets, but Brexit could lead to inflationary pressures in the UK. Moderate. Low inflation keeps interest rates low and leads to more capital spending, including spending on ICT. However, deflation can discourage spending as buyers wait for prices to fall. High inflation can dampen business and consumer confidence. Neutral Housing demand Housing demand has remained relatively stable, with some countries seeing a moderate rise in house prices. In a downside scenario, stock market volatility or a downturn in China could inhibit demand in the next 12 months. Macroeconomic forces will continue to impact housing markets on a country-by-country basis. For example, Brexit could impact house prices in the UK. Moderate. While the impact on IT spending is indirect, housing demand and real estate investment are crucial to overall economic stability and consumer confidence. A crash in the housing market can trigger the kind of economic downturn that quickly causes a slowdown in tech spending. Neutral Unemployment/ job creation Unemployment should remain stable or gradually decline in countries where economic growth continues its current trajectory of steady, moderate expansion. The anticipated slowdown in China will lead to a moderate increase in unemployment, but we assume this will be contained by government policy measures and investment as needed, thus averting any greater crisis or social dislocation. Brexit could result in significant UK job losses if the government fails to negotiate a strong trade agreement with the EU, but this is still a downside rather than a baseline assumption. High. More employment drives more need for ICT spending and is a lagging indicator of economic recovery; job creation is usually accompanied by a willingness to invest in other areas. Job creation also has a direct impact on IT spending as companies invest in IT to support new workers. However, IT spending is also acting as a substitution for labor costs, weakening the correlation. Accelerator Macroeconomics Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 5 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Exchange rates Exchange rates have remained volatile, and will ebb and flow with economic and political indicators such as interest rate increases and elections. Amidst the volatility, investors are likely to continue retreating into safe havens whenever the economic outlook appears uncertain. We assume this volatility will continue in 2017, with a negative impact on business visibility. Moderate. A stable or steadily falling currency makes it easier for vendors to manage supply lines and stabilizes the prices of imports and exports. A weaker domestic currency can boost international firms, which report a positive impact on foreign earnings. A weaker domestic currency can also, however, raise the cost of imports. If prices for essential imports go up, this can flip an economy into a negative spiral. Inhibitor Vertical industries The main drag on IT spending in recent years has been from the public sector, but we assume that government spending will gradually improve in many countries during 2017. More dynamic industries include healthcare, which continues its pace of modernization to deal with aging populations in mature economies and with legislative changes, and the services sector. Manufacturing firms are investing to improve their global competitiveness, while telecom operators are engaged in customer retention efforts. Industry-specific solutions will remain a major driver for IT spending. High. A downturn in major contributors to IT revenue (e.g., the financial services sector) can have a major impact on IT spending. Momentum in vertical sectors (e.g., healthcare) can drive overall IT spending. Industryspecific solutions are increasingly a major contributor to growth. Accelerator Macroeconomics Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 6 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact We don't predict a future wild card (which by definition is an unpredictable event), but the election of President Donald Trump has probably increased the likelihood of wild cards in 2017. In general, the rise of populism in the US and Europe means that economic wild cards are a more clear and present danger than a year ago. Conflict in the Middle East, or Korea, a 'hard landing' in China and tensions between Russia and the west are other potential flashpoints. High. Wild-card events such as military conflicts or a trade war have the potential to significantly impact global growth. Neutral The shift of spending from the 2nd Platform (client/server environments) to the dispersed 3rd Platform (cloud/mobile/big data/social) continues apace. The 3rd Platform already represents a majority of overall ICT spending, and the gap will increase over the forecast period as cloud and mobile in particular become the dominant platforms and delivery methods. High. The shift to 3rd Platform solutions including cloud, mobile and big data is driving a long tail of IT spending and new projects across many organizations, and helping to drive the ongoing increase in LOB participation in the IT decision-making cycle. Accelerator Macroeconomics Wild cards Global megatrends Third Platform Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 7 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Innovation Accelerators Innovation accelerators will continue to outpace traditional IT spending categories, with strong growth and adoption for solutions around Cognitive AI, AR/VR and other technologies. End users will increasingly devote more of their IT budgets towards new platforms which offer differentiation and rapid gains in productivity or competitiveness. Some of these technologies are still at an early stage of evolution, but will be more important over the long term as drivers for project-based spending. Moderate. Some new technologies are relatively small today, which limits their impact on overall IT spending; nevertheless, they drive investment in new projects and planning cycles, and can be a central component of digital transformation initiatives. Accelerator Cloud IDC assumes that cloud services spending will continue to grow at double-digit rates for the next few years, gradually accounting for a larger proportion of all IT spending. In the short term and the medium term, this may have a negative impact on some vendors, enabling end users to lower their overall spending on certain solutions. However, in the long term, we believe that cloud will have a positive overall impact on industry growth as more users adopt more advanced computing solutions at a faster rate. Meanwhile, cloud service providers will become an increasingly important customer segment for hardware vendors. High. The key advantage to cloud services should be the ability of IT organizations to shift IT resources from maintenance to new initiatives. This in turn could lead to new business revenue and competitiveness as well as create new opportunities for IT vendors in SMB and emerging markets. The benefits will be partly offset by cannibalization, resulting in shorter service engagements, price model disruption and some hardware commoditization. A stronger economy would see most organizations shift resources to new IT development and adoption areas in the long term. We see cloud adoption as an IT spending driver overall, but the impact will vary by sector. Accelerator Global megatrends Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 8 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force IDC Assumption Impact Accelerator/ Inhibitor/ Neutral Global megatrends Internet of Things Overall IoT spending will continue to expand at a doubledigit rate, with investments led by the manufacturing and transport industries. An increasing focus on IoT analytics will enable end users to unlock the value of their IoT data, helping to underpin continued investments throughout the forecast period. Convergence Convergence is a complex phenomenon working at many levels: convergence of the telephone network and the Internet, communications and IT technologies, consumer and enterprise technologies, and even storage, routing, and processing in the datacenter. Of these, perhaps the most overarching is the convergence of voice, video, and data communications. This convergence is a permanent phenomenon and will pick up pace as the decade wears on. The overlap will be significant. High. The addition of billions of devices to the network edge will drive the need for more enterprise systems to deploy, manage, and make use of these devices. It will also shift the prevailing traffic from the center of the network outward to edge inward, which will affect computing and communications architectures. Most importantly, it will also deliver strong ROI to customers through data analytics tools. Accelerator Accelerator Moderate. Convergence will drive new competitive dynamics, offer new applications and functions to customers, and strain the legal and regulatory systems. It will also drive increased ICT spending. Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 9 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force IDC Assumption Impact Accelerator/ Inhibitor/ Neutral Global megatrends Consumerization The bring-your-own-device (BYOD) trend has continued to impact IT planning. With IT departments struggling to keep up with the pace of mobile device and web service innovation, users have continued to find ways to increase productivity. Some enterprises are adopting new policies that provide users with greater autonomy in their choice of devices while protecting the integrity of corporate data. There may also be some retreat from BYOD in the next few years, as mobile devices are increasingly customized to meet the needs of enterprise customers. Green IT Green IT refers to a basket of technologies and practices designed to minimize power costs, carbon output, and hazardous waste. The major impact of green IT will be on technology choices based on low power, more attention to asset disposal, and some change in vendor selection. Depending on the country, voluntary adherence to green IT principles could become law. The search for sustainability in areas outside IT will lead to opportunity for IT vendors. However, the weak economy has shifted some attention away from green IT in the near term, in many cases because of vendors' inability to fund new projects. High. Consumerization is a driver for IT spending because new devices and services are adopted at a faster rate by individual users than centralized IT departments. It even creates an indirect round of spending as some enterprises invest in software tools to either secure corporate data or police the network. On the downside, it could draw resources away from other IT projects if businesses invest too heavily in trying to control the productivity of their employees. Low. The adoption of green IT products and practices should drive some new spending. However, initiating new projects with short-term costs for long-term gain is more difficult in a weak economy, and as energy prices have fallen, this has stalled momentum. Accelerator Neutral Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 10 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact The aging of the workforce in the developed world and the growth of the workforce in lower-cost geographies will affect both the supply of and the demand for IT. These may be long-term trends, but they are already manifest in the globalization of the workforce and the slow ICT market growth in places such as Western Europe. The center of ICT supply will migrate toward Asia and Eastern Europe but, in general, will also diversify. IDC also expects renewed FDI and VC funding for emerging markets such as China and India. ICT consumption will migrate to large-population geographies as the center of gravity for IT shifts from the PC to the mobile phone. Moderate. Businesses will continue to shift their sourcing of labor and services quickly in reaction to demographic and economic trends. Similarly, demographics will continue to drive large opportunities in emerging markets, which will account for a larger proportion of overall IT spending. Neutral IT employment, now at more than 35 million, continues to grow by a factor of 1.3 worldwide. This is a constraint in an industry growing by a factor of 1.1 in terms of spending but by more than 2 by devices managed, 5 by information created, and 8 by networked interactions between customers. IDC views this as a long-term structural constraint. The economic slowdown of recent years has tightened that constraint. Moderate. The availability and skill level of talent have a direct impact on markets as diverse as network security and outsourcing. The availability may affect some markets or adoption rates, such as the development of SOA, but in general, there will be other more immediate gating factors. In the long run, the optimization of the slow-growth labor pool argues for cloud computing. Inhibitor Global megatrends Demographics Labor supply IT talent Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 11 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact The swing to emerging geographies is evident. The number of scientists and engineers in the United States and Western Europe is falling compared with the number of scientists and engineers in China and India, while growth in the number of IT-related employees in those countries is three times the world average. Recent volatility in emerging markets may disrupt this pattern in the short term, but we expect it to continue in the medium term and long term. Low. The migration will increase the overhead costs of finding, recruiting, and managing talent from global pools. It should also, however, lower costs and may even lead to more innovation. In a globalized economy, the impact on IT spending should be limited, except in terms of its distribution. Neutral Venture capital Venture capital has been relatively strong in the past 12 months across technology markets, even though investors have grown more selective. There is a growing perception that some tech start-ups are overvalued, but that new technologies like AR/VR and Cognitive AI offer potential huge returns and upside for new ventures and technologies. Low. Venture capital can drive IT spending in the long term, leading to the creation of new start-up technologies and innovation that spurs demand. The short-term impact on overall IT spending, however, is small. Only when new products and services go mainstream at a later stage of the business cycle do they begin to affect the overall market. Neutral Stocks Some investors believe the "Trump honeymoon" is coming to an end, and expect more volatility in markets over the remainder of 2017. Rising interest rates a growing focus on the potential long-term consequences of events such as Brexit or protectionism could acts as a headwind. We assume there will be ups and downs in a year likely to be characterized by speculation. High. Rising stock prices increase business confidence; falling prices can drive lower economic expectations. A major stock market meltdown can have major implications for IT spending in the short term. On the other hand, short-term volatility in stock markets is a weak indicator of IT spending. In China, stock market weakness has a limited impact on consumers and the broader economy. Neutral Labor supply Distribution of talent Capitalization Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 12 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force IDC Assumption Impact Accelerator/ Inhibitor/ Neutral Market characteristics Hardware Capital spending was weaker in 2016, for a combination High. Hardware spending, about 40% of total IT of reasons including product cycles and the shift to cloud. spending, also drives downstream spending in software The growth of software-defined solutions will also have and services. an increasing impact on hardware revenues in the next few years. However, we assume that enterprise and cloud investment in infrastructure will rebound in 2017/2018, and that commercial tablet sales will lift the devices category. This near term recovery will help drive other projects. Neutral Software Software spending has rebounded strongly over the past 2-3 years. There is some evidence that organizations are investing in software as a means of labor substitution, even when economic conditions worsen, but the movement of much software spend to the cloud will continue to be disruptive. The growth of software-defined consumption may see more spending transferred from hardware to software, generating upside for software vendors. Moderate. Software spending, about 20% of total IT spending, can drive spending in hardware and IT and in business services. However, as more of this spending moves to the cloud, the impact on traditional IT spending areas will be reduced. Accelerator Services Services markets have remained stable, but growth is still tepid overall by historical standards as the market remains split between slow-growth 2nd Platform markets like traditional outsourcing and high-growth services opportunities related to 3rd Platform and Innovation Accelerator solutions. Cloud will continue to cannibalize from some traditional services revenue, while driving growth in new markets. Moderate. IT services spending and availability can affect the rate of overall solution adoption as well as the migration to new platforms such as cloud, but services are generally a lagging indicator for overall IT spending and reflect the strength of hardware and software investments. In emerging markets, however, more adoption of professional services is a key driver for enabling end users to adopt more advanced platforms. Neutral Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 13 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Telecom With the smartphone boom coming towards an end, service providers will turn their attention to 5G and its potential to drive new service revenues. This will ensure that investment in telecom equipment remains stable, in an industry which remains highly competitive. The longterm shift to mobile services will continue. Moderate. The adoption of new telecom services can drive IT spending, such as those related to mobile broadband and devices. Faster network speeds can also drive the adoption of hardware, software, and services. Neutral Channels Economic volatility has so far had a lesser effect on channel players than one might have expected, but there are signs of consolidation and a possible increase in M&A activity. IDC does not currently expect wholesale pruning of ecosystems by IT vendors, even in the event of another downturn in the economy. Low. Vendors do not have a good track record dealing logically with channel partners during sudden downturns, and disruption has impacted IT delivery and billings in the past. However, the recent financial crisis provided some evidence that these problems are now less severe than in the past. Neutral Supply chain We expect a strong supply chain to largely meet demand in 2017. Oversupply is a more likely challenge than undersupply, if the economy weakens. Moderate. A shortage of components can raise prices, limiting the ability of vendors to maintain or lower prices and consequently having a negative impact on demand. Market characteristics Accelerator Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 14 IDC Forecast Scenario Assumptions for the ICT Markets in 2017 and Beyond Mar-17 Market Force Accelerator/ Inhibitor/ Neutral IDC Assumption Impact Buying sentiment Buying sentiment has fluctuated in recent months, in line with stock markets and macroeconomic events/risk factors. In the past, CIOs have consistently under forecast their own IT spending, reflecting a persistent air of caution and risk aversion. If the economy remains stable, spending will likely outpace buyer sentiment polls. If the economy enters another downturn, buyer confidence would likely plunge. High. Buyer sentiment obviously has a major direct impact on IT spending. Confidence can be volatile from month to month, however, and CIOs have often misjudged their own IT spending. The decentralization of IT budgets makes it more difficult to rely on individual polls of buyer intent in order to accurately judge sentiment. Underlying sentiment is usually higher than surveys indicate. Neutral Saturation The concept of overall saturation is a tricky one in the context of ICT. Markets that seem saturated (e.g., PC shipments in the United States) can be "unsaturated" by new price thresholds or form factors (e.g., tablets) that spur faster replacement or bring new users to the market. Thus IDC generally assumes that while all markets have a fixed number of potential adopters (people or companies), there is usually a price, feature, or solution that can drive additional spending. Nevertheless, increased saturation is driving slower growth rates in the near term for some individual markets including smartphones and can also erode prices. Moderate. Market saturation does lead to maturity, price declines, and slowing growth, but we believe that this can be resolved by innovation that spurs new IT spending overall. Nevertheless, for individual market segments, the impact can be more significant. Neutral Consumption Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 15 Historical Market Values and Exchange Rates Historical market values presented here are as published in prior IDC documents based on the market taxonomies and current U.S. dollar exchange rates existing at the time the data was originally published. For markets other than the United States, these as-published values are therefore based on a different exchange rate each year. Because many individual countries contribute to regional totals, it is difficult to give precise differences between current and constant currency values in this document. However, the scale of the difference can be understood from the movement of the U.S. dollar against major regional currencies. Customers should consider multiplying regional historical market values for each year by the change in value of the U.S. dollar against representative currencies in the region as shown in the following table. This will provide a better approximation of local market growth. For example, to restate 2014 eurozone values into 2015 dollars, one would adjust the 2014 value downward by 16% (because the dollar strengthened against the euro between 2014 and 2015). With the transition to Q1 forecast periods in the April-June timeframe, the base year for constant currency forecasts is advanced forward. For example, during this April-June timeframe in 2017, IDC will begin to use 2016 annual exchange rates as the baseline measurements instead of 2015 annual exchange rates. Please refer to IDC’s regional research studies containing historical forecasts for multiple countries for more accurate regional growth in local currencies. Note that this discussion applies only to historical values prior to 2015. 2015 and all future years are forecast at constant currency based on 2015 annual, average exchange rates. Exchange Rates, 2008–2016 (%) 2008 2009 2010 2011 2012 2013 2014 2015 2016 Euro 76 80 84 80 86 83 83 100 100 Pound 74 87 87 84 85 86 82 88 100 Yen 95 86 81 73 73 90 97 111 100 Canadian dollar 80 86 78 75 75 78 83 96 100 Mexico peso 60 72 68 67 70 68 71 85 100 Brazilian real 53 58 51 48 56 62 67 95 100 Note: To restate prior-year U.S. dollars, multiply historical market values by the percentage indicated in the table. Source: IDC, March 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 16