Download The Marketing Mix File

THE MARKETING MIX
Elements of the marketing mix are product, price, promotion, place, people, physical
evidence, packaging and process. Every day, marketers must use a combination of
these elements to successfully market a product. This can often be a challenging task;
not all products are glamorous or exciting…how does one market a fry pan?
TASK:
You work for Leo
Burnett, an
international
marketing company.
You and your team are
trying to convince
Tefal (fry pan
company) to allow
your company to
market their latest
product (a non stick
frying pan). A rival
marketing company is
also competing for the
account.
Use the elements of the marketing mix to market a fry pan. You need to sell this
product; how are you going to make people want it?
For each element of the marketing mix, describe strategies, tactics and ways that you
will market the product.
You have a tight deadline on this assignment, as Tefal is eager to release the product
by the end of the year. You have a meeting scheduled with Tefal on Thursday and
they are expecting to be dazzled.
At the meeting, you will need to present your proposal to Tefal’s team. Make sure
your presentation is polished and professional.