Download BM Unit 2 Revision – What is covered in the exam?

BM Unit 2 Revision – What is covered in the exam?
The November exam will cover all topics examined throughout the year. These include the
three areas of study and the financial literacy component covered over the past 5 weeks.
Over the next fortnight we’ll focus on recording notes for each of these subjects and
looking at working autonomously to do this. This will require significant independence on
your part, and as you’re entering either year 11 or year 12 I think you’re all up to it. You can
use headphones whilst you work and ask others content related questions. But if your work
falls behind schedule or is not of the quality that will allow you to succeed in the final exam,
the autonomy afforded to you will have to be reconsidered.
You may choose to do notes on the computer, using this document as a reference point to
determine what is most important, or take notes by hand. Either way, more than just
copying from the textbook pdf is required – cutting and pasting won’t help you, and if it
comes down to your notes being mostly a cut & paste job, as oppose to a summary of
content learning in your own words, that will have to be followed up.
AOS 1
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communication and its relationship to business objectives and business strategy;
the communication process;
type and purpose of information which needs to be communicated;
communication methods, including verbal (written, oral) and non-verbal (body
language, visual, technology-based);
 types of audiences such as employees, suppliers and customers;
 appropriate methods of communication for different management situations;
 effectiveness of methods of communication, including barriers and/or actions which
limit and/or enhance communication;
communication behaviours that are
considered unethical or illegal.
Ignore – Chap. 13: Memo communication, Business Cards. Chap. 14: Colours & what they
communicate
AOS 2
 the marketing function and its relationship to business objectives and business
strategy;
 the marketing concept;
 customer profiles;
 market research processes, including information needs, data collection tools and
techniques, analysis and interpretation;
 market attributes, including market dimensions, segments, consumer trends and
behaviour;
 key elements of a marketing plan:
o establishing objectives
o market description
o the marketing mix (product, price, place and promotion) and related
strategies;
o product life cycle: innovation, introduction, growth, maturity, decline and
extension strategies such as exporting and diversifying;
 relevant performance indicators to evaluate effective marketing strategies;
 issues in marketing, including the role of technology, in the global business context
and in the context of ethical and socially responsible management and legal
requirements.
AOS 3
 the meaning of public relations and its relationship to business objectives and
business strategy;
 the significance of image;
 the concept of ‘publics’ and their respective characteristics;
 public relations objectives and strategies used in a range of planned business
situations for identified ‘publics’;
 public relations objectives and strategies used in a range of unplanned situations;
 relevant performance indicators to evaluate the performance of the public relations
strategies;
 issues in public relations, including the role of technology, in the global business
context and in the context of ethical and socially responsible management and legal
requirements.
Financial Literacy
 Scams: Costs to Australians, types, details on one specific scam including warning
signs, design of the scam and ways to avoid being caught out (this will feature as an
extended response question).
 Taxation:
o Calculating taxation liabilities (amount of tax to be paid) with marginal taxation
rates and the low income tax offset (LITO)
o Progressive, Proportional and regressive taxation
o Company tax, GST and income tax – details including rates, who pays and date
of commencement
 Superannuation:
o Why was compulsory superannuation created?
o Who has to contribute to superannuation?
o How can superannuation help you?
o What strategies can be used to maximise superannuation returns? (3)