Download reward activity - College of Business and Economics

Mktg 301 – Principles of Marketing – Summer 2011
Sec. 020 – MTuWTh 11:50 a.m. – 1:50 p.m. – B309
Professor:
Office:
Office hours:
David A. Bourff
141-D Library
MTWTh Following Class
Phone:
E-mail:
426-4811
[email protected]
NOTE: All e-mails to me should include MKTG301 in the subject heading. Otherwise they may
not be read.
Course Description
Describes the methods of identifying and interpreting the wants and needs of people; selecting the
particular wants and needs the organization will satisfy; and determining the product, price, promotion,
and place in a proper marketing mix.
Course Support Site: http://blackboard.boisestate.edu
Course Prerequisites: Successfully passed (i.e., grade of C- or better) ACCT205, ECON202, and
BUSCOM201(or ENGL202)
Course Learning Objectives and Assessment Methods
Upon completion of MKTG-301, the successful student should:
1.
Be able to recognize and correctly use the key terms of marketing. Achievement of this
objective will be assessed primarily through quizzes, the final exam, and clicker questions.
2.
Be able to identify current changes in the external environment (political, social, legal,
regulatory, global, and technological) and describe how these changes create marketing
opportunities and threats for an organization. Achievement of this objective will be assessed
primarily through developing a marketing plan, clicker questions, and application exercises.
3.
Be able to understand how to make logical strategic and tactical marketing decisions such as
market segmentation and product positioning. Achievement of this objective will be assessed
primarily through the developing of a marketing plan.
4.
Be able to effectively present and defend a marketing plan and one’s position on controversial
marketing topics or issues. Achievement of this objective will be assessed through the oral
presentation of a marketing plan and application exercises.
5.
Become professionally current by applying classroom topics to real world marketing problems.
Achievement of this objective will be assessed primarily through quizzes, the final exam, clicker
questions, and application exercises.
6.
Be able to understand and apply behavioral science in marketing contexts such as customer
behavior analysis, personal selling, advertising, marketing communications, and organizational
behavior. Achievement of this objective will be assessed through quizzes, clicker questions, the
final exam, and the marketing plan.
7.
Be able to recognize and discuss both the global and ethical issues related to marketing.
Achievement of this objective will be assessed through quizzes, clicker questions, and the final
exam.
Mktg 301 – Sec. 020 – Boise State University – Summer 2011 – Bourff
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Required Textbook: Marketing. Grewal and Levy, McGraw Hill.
Textbook Student Support: http://highered.mcgrawhill.com/sites/0072999896/student_view0/index.html
Required Technology: CPS (brand) Personal Response Pad supported by einstruction
http://www.einstruction.com/ These response pads (known as “clickers”) are provided. You will be
assigned a number and will pick up and drop off your clicker each day in class. Failure to return will
result in your purchase of said clicker, along with a point penalty. The toll-free tech support number for
einstruction is 1-888-333-7532.
PERFORMANCE MEASURES AND REWARDS
REWARD
ACTIVITY
286pts
Individual Quizzes: Familiarization with course content prior to attending class will
greatly enhance your ability to participate in an active learning environment.
Consequently, a total of 12 quizzes covering 17 different chapters will be given during
the semester to reward you for your familiarization efforts. Quizzes will contain from 10
to 25 questions mostly of a multiple-choice/TF format. Ten to fifteen class minutes will be
given for taking the quiz. If you are late to class, you may be unable to complete the quiz
on time. If you come too late or miss a class, there are no make-up quizzes. The 8
individual-based quizzes cover a single chapter and have a maximum value of 22pts,
while 4 quizzes cover two chapters and have a maximum value of 44pts. Thus, two
chapter quizzes “count” twice as much as single chapter quizzes. The best 7 of your 8
single chapter quiz scores (i.e., a maximum of 154 pts) and the best 3 out of 4 two
chapter quiz scores (i.e., a maximum of 132 pts) will be used in calculating your final
grade on this component.
156pts
Team/Group Quizzes: Immediately after submitting your individual quiz answer sheets,
you will meet with three other students in order to discuss quiz questions and what is the
“correct” answer and then submit a team quiz response to the same questions presented
in your individual quiz. Thus, your team will develop one set of answers to the same
questions as were given on the individual quiz. The purpose of the team quiz is to foster
and reward team learning. All members of the team participating in this step will earn
the same quiz score. The maximum point value for single chapter quizzes is 12 and 24
for two chapter quizzes. Again the best 7 out of 8 single chapter and best 3 out of 4 two
chapter quiz scores will be used in calculating your final grade on this component. (i.e.,
7@12pts = 84pts and 3@24pts = 72pts).
250 pts
Marketing Plan Development: All students will participate in an applied marketing
planning project. This will be done on a group basis with 3-4 students per group
depending upon final class size. The purpose of this activity is to help you understand
how to use marketing principles within a managerial context. The project consists of
developing, writing, and presenting a traditional marketing plan. There are three written
documents or “deliverables” that will be submitted during the semester as well as a brief
final oral presentation. More information and guidance on this activity and the products
to be marketed will be provided later in the course.
*Three components of marketing planning project and related points:
Deliverable #1 Situational Analysis
100 pts.
Deliverable #2 Marketing Objectives & Strategy Statement
50 pts.
Deliverable #3 Marketing Strategy, Tactics, Budget, etc.
100 pts.
Total ........................................................................
250pts.
Mktg 301 – Sec. 020 – Boise State University – Summer 2011 – Bourff
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88 pts Responses to In-Class Questions, small homeworks: You will be using a CPS clicker on a
regular basis in the classroom as a way to respond to questions posed by your instructor
and as part of in-class learning activities. Your responses will be worth a max of 2 pts,
and a minimum of one (just for participating). In addition, we will have in class activities
and small homework assignments to round out these points
120 pts
Application Exercises (Individual Written Assignments): The purpose of this activity
is to help you develop critical thinking skills within the marketing field as well as prepare
you for active classroom discussion. These word processed assignments are limited to
no more than two pages of double spaced, 11 pt font minimum, pages with one inch
margins all around. Front and back documents are acceptable. Do not waste space by
repeating the assignment questions in your paper. But, make sure you identify the
number of a specific question you are answering within an assignment. A total of 3 such
exercises are listed on the Schedule of Events. Your 2 best scores will be used to
determined your final point grade on this component (i.e., each is worth a maximum of
60pts).
These assignments are to be physically submitted (handed-in) at the end of the class
period or at the end of class discussion on the assignment. Take care to use proper
grammar and documentation with these assignments, or you will lose points. Document
all sources used with footnotes or a bibliography.
No late assignments (i.e., submitted after the class has ended) will be accepted. If
you expect to miss class on a day when an assignment is due, you are welcome to
submit it in advance.
60 pts Final Exam: The final is a comprehensive exam that will contain questions from our weekly
quizzes (approximately 85-90%), other chapter or classroom lecture related questions,
and some questions focused on your team’s marketing plan.
40 pts Oral team overview of marketing plan: to be completed during the final week of class. Each
team will have 5 minutes to convince us their plan is solid.
FINAL GRADE DETERMINATION
This class is a +/- class, so plan accordingly. Each grade will break down 2.5/5/2.5. In other words,
and A- is 90-92.4, an A is 92.5-97.4, and an A+ is 97.5-100.
COURSE POLICIES AND GENERAL EXPECTATIONS
Writing Standards
Writing is an integral part of all of our disciplines, and especially marketing. Developing an effective
style of writing to convey your thoughts and ideas is one of the most important skills you should attain in
college.
The COBE Writing Styles Guide (WSG) will be the writing standard we use in this class. The WSG lays
out a set of basic writing standards that will be used across all courses in the College of Business and
Economics (COBE). These standards are a subset of rules about good writing taught in English and
Communications courses. This subset emphasizes professional communications in the workplace.
You are responsible for downloading your own copy of the COBE Writing Styles Guide. A
downloadable version of the WSG can be found a) as a link on the COBE web page; or b) on the
Internet at http://cobe.boisestate.edu/COBEwritingguide/
Mktg 301 – Sec. 020 – Boise State University – Summer 2011 – Bourff
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Failure to maintain strong writing standards in this class will result in a loss of credit on any given
assignment. The amount of credit loss will be a function of the severity of the errors and whether or not
they appear to be chronic.
Team or Group Conduct for Marketing Plan Project
All team/group members are expected to act in a professional manner. That means attending group
meetings when planned and making sure others in your group or team are contacted in advance of any
one member’s inability to fulfill a particular commitment. Given the current state of technology, there is
no excuse for poor group participation or communications. No one member should not be expected or
forced to carry the workload of other members. If you feel that another group member is not
meeting group expectations (i.e. not carrying their fair share), you are responsible for
communicating that to them. Document all group meetings, keep minutes, and have team
member sign the minutes. This, along with copies of emails will determine the poor performers
final grade on the group project.
Peer Evaluation
You will be asked to evaluate the performance of all group members (including yourself) after your
marketing plan is complete. This information will be used to determine if all members have earned the
same grade as was given to the group the marketing plan assignment.
Penalty Clauses
Disrupting class, disrespectful behavior towards peers/prof (reading/working on non-class related
material etc), excessive texting, phones ringing in class can and will result in grade reductions. No
headphones are permitted. There will absolutely no phones used, at all, while a quiz is being
administered.
Mktg 301 – Sec. 020 – Boise State University – Summer 2011 – Bourff
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Schedule of Events and Assignments
Week
1
2
3
Date
Topic
July 11
July 12
July 13
July 14
Class Introduction
Overview of Marketing
Marketing strategy
Marketing ethics
July 18
July 19
July 20
July 21
Text
Chapters
Written Assignment(s)
Due This Date
1
2
3
Q 1,2
Our Environment
Consumer Behavior
Global Marketing
Group Day
4
5
7
Q3
Q4
Q5
July 25
July 26
July 27
July 28
Segmenting, Targeting, and Position
Market Research
Product, Branding, Packaging
New Products
8
9
10
11
App Ex 1
Q 7, 8
Q9
Q10, Deliverable 1*
Aug 1
Services
12
App Ex 2
Aug 2
Aug 3
Aug 4
Pricing
Supply Chain
Retailing
13
14
15
Q11, 12
Q13
Q14, Deliverable 2*
Aug 8
Aug 9
Aug 10
Aug 11
Marketing Communications
Advertising and Promotion
Selling
Final Exam
4
5
16
17
18
1-18
App Ex 3
Q 15, 16
Q17
Deliverable 3*
*Deliverable Part one covers #1, 3, and 4 on the Market Planning Outline found in the course
documents folder in BB. Part 2, is #2. Part 3 is # 10, 11, 12.
Mktg 301 – Sec. 020 – Boise State University – Summer 2011 – Bourff
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