Download COURSE TITLE: Introduction to E-Commerce

METROPOLITAN COMMUNITY COLLEGE
COURSE OUTLINE
COURSE TITLE:
Introduction to E-Commerce
COURSE PREFIX AND NO.
BSAD 1004 LEC 4.5
LAB 0
CREDIT HOURS
4.5
COURSE DESCRIPTION:
This course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the
Internet. The student gains an overview of all aspects of E-Commerce. Topics include development of
the Internet and E-Commerce, options available for doing business on the Internet, features of Web
sites and the tools used to build an E-Commerce web site, marketing issues, payment options, security
issues, and customer service.
COURSE PREREQUISITE (S):
INFO1001 – Microcomputer Fundamentals
RATIONAL:
The responsibilities for E-Commerce business managers require a general understanding of basic
business management concepts as well as basic technical concepts.
REQUIRED TEXTBOOK (S) and/or MATERIALS:
Title:
Electronic Commerce
Edition:
Current
Author:
Schneider
Publisher:
Course Technology
Materials:
USB Drive (64mb minimum)
Attached course outline written by:
Outline revised by:
Mansel Guerin
Effective quarter of course outline:
Academic Dean:
Carol Gottuso & John McGaha
Date: 8/09
09/FA
Thos C. Pensabene
Metro Community College
Date: 8/02
Date:
1 of 5
Revised: Aug-09
COURSE OBJECTIVES/TOPICAL UNIT OUTLINE/UNIT OBJECTIVES
TITLE:
Introduction to E-Commerce
PREFIX/NO.: BSAD 1004
COURSE REQUIREMENTS/EVALUATION:
Upon successful completion of this course, the student will be able to:
1.
Discuss the e-Commerce process.
2.
Describe an example of system architecture for an e-Business.
3.
List the seven major elements of web design.
4.
Identify and explain fundamental web site tools including design tools, programming tools, and
data processing tools.
5.
Identify the major electronic payment issues and options.
6.
Discuss security issues and explain procedures used to protect against security threats.
7.
Identify and discuss management issues underlying e-Commerce issues including
organizational structure, strategic planning, goal setting, corporate social responsibility,
international arena, changing market intermediaries, resource allocation and customer service.
TOPICAL UNIT OUTLINE/UNIT OBJECTIVES:
UNIT I:
A.
B.
C.
D.
E.
F.
UNIT II:
A.
B.
C.
D.
E.
F.
G.
H.
INTRODUCTION TO ELECTRONIC COMMERCE
Define Electronic Commerce
Identify the four stages of E-Commerce
Examine Revenue Models
Identify Revenue Models
Identify Value Chains
Evaluate SWOT techniques
TECHNOLOGY INFRASTRUCTURE: THE INTERNET AND THE WORLD
WIDE WEB
Examine the History of the Internet and the World Wide Web
Examine Packet Switching Networks
Define Internet Protocols
Examine how Protocols are used in computer communication
Discuss the history of ‘Markup Languages’ and how their changes affect E-Commerce
Discuss HTML tags and links and how they work
Examine the differences between; Internets, Intranets and Extranets
Discuss Internet connection options including; Connection Types, ISP providers,
services, bandwidth, and pricing
Metro Community College
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Revised: Aug-09
UNIT III:
A.
B.
C.
D.
E.
F.
UNIT IV:
SELLING ON THE WEB: REVENUE MODELS AND BUILDING A WEB
PRESENCE
Identify Revenue Models
Examine the trend of businesses changing Revenue Models
Examine Revenue Strategies related to E-Commerce
Identify Revenue strategy issues related to E-Commerce
Identify strategies for creating an effective business presence in E-Commerce
Discuss customer service strategies used in E-Commerce
MARKETING ON THE WEB
A.
B.
Identify the major marketing strategies used in E-Commerce.
Discuss marketing issues related to E-Commerce.
C.
Examine the differences between product-based and customer-based marketing
strategies
Discuss effective communication methods used in E-Commerce
Define market segments
Examine methods for reaching differentiating market segments
Examine customer relationship life cycle as it relates to E-Commerce
Compare advertizing methods used in Traditional Commerce and E-Commerce
Name the advertising options.
D.
E.
F.
G.
H.
I.
UNIT V:
A.
B.
C.
D.
E.
F.
G.
UNIT VI:
A.
B.
C.
D.
E.
F.
G.
BUSINESS-TO-BUSINESS ONLINE STRATEGIES
Define Business-to-Business marketing
Examine strategies used by businesses use to improve purchasing, logistics, and other
support activities
Discuss Electronic Data Interchange
Compare Electronic Data Interchange techniques and Internet techniques used in ECommerce
Define Supply Chain Management
Examine why businesses are moving to database driven Supply Chain Management
Systems
Examine the effective use of electronic Portals and Marketplaces
ONLINE AUCTIONS, VIRTUAL COMMUNITIES, AND WEB PORTALS
Define Auctions, Web Portals and Virtual Communities
Examine Auction techniques
Discuss the differences between the seven (7) major auction types
Discuss the advantages of electronic auctions
Discuss the disadvantages of electronic auctions
Identify the major obstacles of consumer acceptance of electronic auctions
Discuss the significance of Virtual Communities
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UNIT VII:
A.
B.
C.
D.
E.
Examine Laws that govern electronic commerce activities
Examine Laws that govern the use of intellectual property by online businesses
Discuss Online crime, terrorism, and warfare
Discuss ethics issues that arise for companies conducting electronic commerce
Examine the conflicts between companies’ desire to collect and use data about their
customers and the privacy rights of those customers
Discuss issues concerning the taxes that are levied on electronic commerce activities
Discuss the increasing pressure by States to regulate and issue taxes based on ECommerce
F.
G.
UNIT VIII:
A.
B.
C.
D.
E.
UNIT IX:
A.
B.
C.
D.
E.
F.
UNIT X:
A.
B.
C.
D.
E.
UNIT XI:
A.
B.
C.
D.
E.
F.
G.
ENVIRONMENT OF ELECTRONIC COMMERCE: LEGAL, ETHICAL, AND
TAX ISSUES
WEB SERVER HARDWARE AND SOFTWARE
Examine the equipment used with Web servers
Examine and discuss software packages for Web servers
Discuss Email options
Discuss Spam and methods for controlling Spam
Discuss Internet and Web site software packages
ELECTRONIC COMMERCE SOFTWARE
Evaluate Web-hosting services
Define the basic functions of electronic commerce software
Examine functions of electronic commerce software
Examine software options for small and midsize businesses
Examine software options for midsize to large businesses
Examine software options for large businesses that have an existing information technology
ELECTRONIC COMMERCE SECURITY
Define and Discuss security issues surrounding Online activities
Examine security techniques for securing client computers
Examine security techniques used for securing communication channels between computers
Examine security techniques for securing server computers
Evaluate organizations that promote security for computer, network, and Internet
PAYMENT SYSTEMS FOR ELECTRONIC COMMERCE
Discuss electronic payment issues
Contrast the different e-payment options.
Identify on-line payment services.
Explain activities performed by a transaction-processing service.
Examine the basic functions of online payment systems
Discuss the use of payment cards in electronic commerce
Discuss the history and future of electronic cash
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Revised: Aug-09
H. Examine how electronic wallets work
I. Examine technologies used with Internet by the banking industry.
UNIT XII:
A.
B.
C.
D.
E.
F.
PLANNING FOR ELECTRONIC COMMERCE
List some international issues that must be addressed for on-line international sales.
List at least three pros and cons regarding Electronic Signatures.
Explain at least four principles involving Intellectual Property and Copyrights.
Discuss free speech issues and the Internet.
List at least three items that are restricted for online commerce.
Discuss at least two E-Privacy issues.
COURSE EVALUATION:
Upon successful completion of the objectives of this course, the student require a general
understanding of basic business management concepts as well as basic technical concepts relating to ECommerce.
OUTCOME ASSESSMENT
COURSE OBJECTIVES
1.
Discuss the e-Commerce process.
2.
Describe an example of system architecture for an e-Business.
3.
List the seven major elements of web design.
4.
Identify and explain fundamental web site tools including design
tools, programming tools, and data processing tools.
5.
Identify the major electronic payment issues and options.
6.
Discuss security issues and explain procedures used to protect
against security threats.
7.
Identify and discuss management issues underlying e-Commerce
issues including organizational structure, strategic planning, goal
setting, corporate social responsibility, international arena,
changing market intermediaries, resource allocation and customer
service.
Metro Community College
5 of 5
ASSESSMENT
MEASURES
Objective/subjective,
written and on-line test and
exercises
Objective/subjective,
written and on-line test and
exercises
Objective/subjective,
written and on-line test and
exercises
Objective/subjective,
written and on-line test and
exercises
Objective/subjective,
written and on-line test and
exercises
Objective/subjective,
written and on-line test and
exercises
Objective/subjective,
written and on-line test and
exercises
Revised: Aug-09