Download Extending the Product Life Cycle * Cadbury Article

Extending the Product Life Cycle – Cadbury Article
1. What are the three main products that The Cadbury Snack range consists of?
2. How much, in Canadian dollars, is 22 million Euros? (use www.xe.com)
3. What is the purpose of the product life cycle and why is it useful for managers?
4. There are 5 stages to the life cycle. Describe what happens at each stage.
5. Describe in words the product life cycle of each of the following: style, fashion and
fads
6. Why is repositioning necessary? Explain the 4 different types of repositioning
strategies.
7. Why did Cadbury decided to target 25 and 35 year olds?
8. What is mega-branding?
9. What was the reason for launching the Snack Cereal bar?
10. Over the past while, how has the branding of the Cadbury Snack changed?
Just For The Taste of It – Analyzing the Product Life Cycle of Diet Coke
1. Who was the original inventor of Coca-Cola? How much did it originally cost and
how was it distributed?
2. What year was Coca-Cola ready to be launched as a global brand?
3. “Coca-Cola spends £50m on Irish raw materials and £25m on Irish Services, such as
marketing and transport. That represents £90m ploughed back into the Economy by
Coca-Cola each year.” How much, in Canadian dollars, does each of these costs
represent today? (Use www.xe.com)
4. How should any company extend its life cycle?
5. Looking at the Product Life Cycle Stage for Different Computer Drives, how would
this be updated to reflect computer drives today? Are you able to re-create a digital
copy of the life cycle to reflect your changes?
6. How has Coca-Cola maintained its leadership position even though the product has
not changed in over 100 years?
7. What are the two major changes that have been constant over the years?
8. What is a brand extension strategy and how does it apply to Coca-Cola?
9. During a product’s life, what will a company do many times in order to retain and
drive consumer interest?
10. How is it possible to position diet Coke so that existing sales of Coca-Cola are not
affected and new growth is achieved?
11. What is the main objective to advertising?
12. How did diet Coke approach their advertising campaign?
13. What is the difference between Qualitative and Quantitative research?
14. Create a timeline of the advertising of diet Coke throughout the 90’s? Do some
research and explore their advertising campaign up until now.
15. When creating a personality, diet Coke has created a unique list of Brand
Personality. Taking a soft drink or beverage of your choice, create a Bran
Personality list. How are these different or the same as the list provided in the
article?