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Strengthening Public Health Preparedness: Technology Enhanced Teaching
"Content and Channel Strategies for Cancer Information"
Ted Gansler, MD, MBA Director of Health Content for the American Cancer Society
April 22, 2004
Sponsored by
Centers for Disease Control and Prevention;
The Rollins School of Public Health of Emory University
The Emory University School of Medicine And
The Nell Hodgson Woodruff School of Nursing of Emory University
What does it take for a national organization to keep information current, even on topics changing rapidly due to
emerging issues, technology advances and new research? This is an important issue in an era of preparedness. Ted
Gansler, the Director of Health Content for the American Cancer Society will present this lecture on what it takes for the
ACS to keep current. Although ACS’ work does not primarily focus on emergency response or preparedness issues,
they have much success providing up to date public and patient information via their website and call center. The
presentation will be an overview of how the American Cancer Society uses its call center and website to provide
information to patients and their families about topics such as treatment options, community-based services, and clinical
trials.
Ted Gansler, M.D., M.B.A. is Director of Medical Content at the American Cancer Society (ACS). At ACS, Dr. Gansler
provides medical and scientific oversight for assuring the accuracy of printed and electronic information products for
patients, the general public, and health professionals, and is medical director of the ACS Continuing Medical Education
program. He is editor of CA: A Cancer Journal for Clinicians, is among the editors (Kufe, Pollack, Weichselbaum, Bast,
Gansler, Holland, and Frei) of Cancer Medicine 6th ed., and is managing editor of the ACS Clinical Atlas of Oncology
series of books. Dr. Gansler is a graduate of Duke University, University of Pittsburgh School of Medicine, and Georgia
State University School of Business Administration, and completed a pathology residency and cytopathology fellowship
at the University of Pennsylvania. Prior to joining the ACS staff, Dr. Gansler practiced cytopathology at Emory
University, and is currently an adjunct associate professor of pathology at Emory.
Learning Objectives: By the end of this lecture, participants will be able to:
1. Identify the types of cancer information the American Cancer Society (ACS) has keep current, including cancer
prevention, early detection, treatment options and survivorship;
2. Describe three strategies used by the ACS for development, acquisition, or electronic dissemination of information;
and,
Explain the community-based services or clinical trial opportunities offered by the ACS.