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Vikram JAIN
Male, 26 years
[email protected] ; +61- (0)4 2292 5810
Professional Experience:
Brand Manager
BIC International- Oceania
Jan 2014- Aug 2014
Melbourne
Short term mission in BIC Oceania to manage overall marketing activities in different retail channels across
the three categories of BIC
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Working closely with sales within B2B stationery channel, devised and implemented a special
channel optimized marketing action plan resulting in average sales increase of +4pts across top 3
customers, resting the decline observed in previous years.
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Worked closely with Woolworths to design 2015 BTS (Back to School) activities- above the line
campaign, POS material design and implementation, sampling process etc.
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Looking after the business development and brand building within the Pacific Island (Fiji & PNG),
created a long term and mid-term action plan recording BIC’s highest growth in the region in all 3
categories.
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As a part of the Pacific Islands action plan, designed the BIC’s education program in PNG conducted
on the largest scale ever, along with changing the marketing approach to meet the needs of the
existing traditional retail channel compared to the modern retail in Australia.
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Market Research: Aided BIC global to create and conduct a large scale market research in India,
conducted multiple focus groups for shavers and stationery category with the help of research
agency.
Junior Product
Manager
BIC International – European Marketing Division (Shavers)
Junior Business
Unit Manager
BIC International – Business Unit Team, Stationery
Assistant Brand
Manager
Feb 2013- Oct 2013
Paris
Second job role under the management program PIMS (Program for International Managers)
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Developing and implementation of a full scale digital campaign for a new product: Flex O3 Control
shaver campaign implemented across Europe: working with the some of the top digital agencies,
worked within owned, paid and social media handling the budget in excess of 250k €

Continuous monitoring and critical analysis of shavers market in Europe helping to design European
level long term strategy and well as fine tuning country level action points in coordination with
country marketing teams resulting in 2 European countries within top 3 BIC growth countries for
shavers. Involved extensive operation on Nielsen database.

Completing a successful new product launch of a shaver for East Europe market. Managing the
marketing aspects of product development: concept study, product packaging, product claims
management, artwork design etc. along with designing a 360⁰ marketing campaign (ATL & BTL)
May 2012- Jan 2013
CT, USA
Working in the Global Business Unit division responsible mainly for correction products and new technology
categories

Handling the new product development process liaising with project manager, factories and
suppliers to manage the overall project, handling all activities involved in each stage of the process.

Worked to develop a new ‘highlighter tape’ especially suited for the Asian market- supplier
negotiations, timeline management, quality approval process, global launch coordination.

Contributing in the development of long term strategic plans: competitor analysis and tracking,
sales and pricing monitoring of different countries, market research dashboard creation, back-toschool activity monitoring

BIC Technology: Worked within a new internal BIC entity focusing on development and launch of
tech products intended to diversify BIC’s portfolio- Developed and launched ‘Interactive
Whiteboard’ in Latin America market.

Research and feasible monetization through alternate channels: Developed a plan around
launching ‘Stationery Vending machines’ within the US market.
L'Oréal: Professional Products Division
Aug 2011- Dec 2011
Paris
Internship at L'Oréal headquarters responsible for managing three professional division brands for the
12 countries in the APAC Zone- Matrix, Redken,

Working with Brand Director to establish macro level strategy for three professional products
brands for APAC Zone consisting of 12 countries

Assisting the country teams in different activities associated with new product launches in including
strategic, marketing and operational aspects. Particularly involved in launching a new affordable

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Business
Development
product range under Matrix brand aimed at emerging markets, revolutionizing the traditional
market approach by L’Oreal
Analysing best practices in advertising and promotional activities across the industry and
formulating marketing plans along with the country’s marketing teams
Monitoring the regular sales activities of the countries, setting sales targets & budgets,
performance analysis brand wise and country wise, formulating three yearly plans.
Orange, France Telecom- Global Sales & Marketing
July 2010-July 2011
Paris
Working (under VP, Global Sales and Marketing) with the group strategy department and global sales &
marketing, responsible for handling the Jaguar plan (1 bn emerging markets project) under Conquest
2015

Key member of the project involving evaluating market potential using model building and data
analysis. (Involved extensive usage of internal and external databases)

Responsible for researching and logically generating Addressable and Target market lists for 12
emerging countries to aid the country sales teams in hunt for new clients.

Responsible for liaising between regional sales & account managers to build a convergent sales plan
for identified targets.

Initiated and performed the ‘presence and gap analysis’. Identified the 70% gap opportunities.
Education:
2010 - 2012
ESCP-Europe Business School
2009 - 2011
Management Development Institute (MDI)
Paris
Masters in European Business (International Marketing); accredited by AMBA
Core Subjects: International Marketing, New Product Development, Buying behaviour, Cross cultural
Management
Gurgaon, India
Post Graduate Program in International Management; accredited by AMBA
Core Subjects: Fundamentals of Finance, Management accounting, Economics, Brand Management
2005 - 2009
Bharati’s Vidyapeeth College of Engineering
New Delhi
Bachelor of Engineering: Electronics & Communication Engineering
Core Subjects: Numerical Methods, Engineering Mathematics, Computer Programming, Data Structure
Algorithms
Additional Skills:
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Digital Marketing: Google analytics, Facebook insights, social media listening, content marketing
Languages: English (Fluent), French (Intermediate), Hindi (Native), Punjabi (Fluent)
IT Skills: SAP, MS Office Tools, C, C++, Java (Sun Certified Programmer), Web Analytics
Syndicated databases: Nielsen, IRI, Kantar Retail
Extra-Curricular:
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Member of organizing team of M2C (Marketing 2.0 Conference) at ESCP on social media involvement in different aspects of
business, providing opportunity of interaction with top level marketing managers from fortune 100 companies
Football: Player in the Delhi Soccer League, captain of school and college football teams
Volunteer, CRY (Child Rights and You): Working for education rights advocacy for underprivileged children
Samaritans - Social welfare Club of MDI – Involved in different activities for betterment of living of low income groups