Download Future era of big data business

Future era of big data business
That O2O Online To Offline [Note] (online-offline / online to offline), it refers to a business
opportunity under the line combined with the Internet, so the Internet becomes the foreground
line transactions, the concept first from the United States. O2O is essentially a PC via the Internet,
mobile Internet and traditional industries combined, lead to more new business models and
consumption patterns. Is generally understood to Online To Offline, it was also understood to
Offline To Online. O2O concept is very broad, both related to the line, but also relates to the line,
you can pass called O2O.
O2O the past two years by the start-up companies and the capital market blitz, wherein, car rental
and take-away outlet is to become the most talked about art. Such as the establishment in 2009 of
hungry Mody, 2014 financing of $ 350 million, the valuation of more than 10 billion US dollars; US
$ 700 million financing group, valuation $ 7,000,000,000; UBER reportedly about to launch a new
round of financing is expected estimate value up to 500 billion dollars. Other takeaway items also
easily won tens of millions to hundreds of millions of yuan of investment, compared with the
traditional industry is very humble takeaway why the company can be astronomical valuations?
Big Data [Note] and O2O
As we all know, big data and O2O are fashionable term today, according to the "2013 Ten new
electricity supplier development trend," the report, large data ranked third in the rankings, O2O
ranked No. 5, it can be said to be hot. But this is only electricity supplier rankings, if the "big data"
and "O2O" powerful combination of traditional industries, what then is what kind of scene?
Big Data era commercial future: Big Data + O2O worth a good study
"2013 Ten new electricity supplier trends" Key words:
Big Data - third
Innovation Index: ★★★★
Difficulty: ★★★★★
Comprehensive assessment: 9 points
Big Data era has arrived
For the electricity supplier industry, the importance of data, no doubt, around big data, data
warehouse, data security, data mining and analysis has become the key to success and profit focus
of future electricity supplier companies. Taobao and Jingdong have highlighted that it is in the
future, the data increasingly important. Value and potential of getting known data, big data for
business enterprise, is awaiting a gold mine, and the gold was dug from the gravel, which would
depend on whether a company has good enough data mining and data analysis talents. In summary,
analysis and use of data for large enterprises understood the importance of future electricity
supplier, which will also be one of continuing the trend of development of electronic business.
Fifth O2O-Innovation Index: ★★★★
Difficulty: ★★★★
Comprehensive assessment: 8 points
O2O opportunities under the line of business and the Internet together the next line so you can
use online services to Showmanship, consumers can use online screening service, as well as online
transaction settlement, and soon reached the scale. Chinese e-commerce market O2O after a long
and tortuous road to explore, get through online and offline, will open up a huge consumer market,
can therefore be concluded that, O2O has a very bright future. O2O is a leading electricity supplier
change, under service line can be paid online, offline businesses can finally see the specific
marketing results like commercial enterprises, this one is evolving ecosphere, will attract more
multi-line business to business online and organic integration, which will form a huge O2O chain.
Although the specific embodiment there is yet to be perfected, but you can see that this online
consumers selected merchandise, experience in the store purchase orders, since the question can
also be achieved in the store, returned goods, service-related functions mode will provide more
security and a good experience for the online shoppers. As provided under the line more and more
involved in business-style service (+ micro-channel Follow the online world), O2O future prospects
immeasurable, worth watching.
How to make good use of "big data + O2O" worth a good study
With O2O, traditional industries have a chance with the Internet binding, there is a massive get
marketing data base, thus managing big data marketing of traditional industries possible. On the
basis of O2O on big data is no longer a spark of traditional industries, but Xinghuoliaoyuan, of
course, the "big data" and "O2O" of combining the advantages of not only that.
With O2O when conditions on customer transactions online, offline delivery, as long as the
catenary, about these "people" automated collection of information there may be further
supplemented by big data analysis techniques, those good wishes will It is no longer a dream. We
have no illusion that user registered on the site are given truthful information, but we can from the
user's web log, analyze the photos of their family structure and age and sex, from the user's QQ,
FACEBOOK analyze their circle of friends and occupational structure, you can know the interest
from the user community website hobbies and so on. To such a point a point to fill, a living portrait
so gradually forming. When With this information, our marketing, customer service, product
development, but also do so in perpetuity?
Victor Meyer Schoenberg in the "era of big data," describes three characteristics of large data,
wherein the third characteristic - "is not a causal relationship, but relationship." On this point, there
are a lot of do not agree with the contention of sound academic. From the above point of view it
can also be seen with Schoenberg Chamber diameter place: there is more emphasis on "causal
relationship" through a combination of "big data" and "O2O", the former data analysis, which is to
solve the data acquisition, thereby results of operations to find the real motive, and the "business"
and "people" data include them, we certainly will in the future have a grasp of sales forecasts and
guidance.