Download POSITION DESCRIPTION Name: TBA Job title: Marketing Assistant

POSITION DESCRIPTION
Name:
TBA
Job title:
Marketing Assistant, Secondary (Part Time)
Date:
October 2016
Department:
Marketing, School Division
Reports to:
Marketing Manager, Secondary
Basic purpose:
The Marketing Assistant, Secondary will contribute to the sales success of Cengage’s Secondary Division by
assisting with the marketing of locally published and imported resources in Secondary marketing department.
The Marketing Assistant, Secondary will assist the Secondary marketing department for four days per week.
Principal accountabilities:
Key
Outcome
and Area
% of
Total
Job
Objectives and Tasks
Core Competencies
Standards
Databases
and e-mail
campaigns
40%
• The Marketing Assistant is responsible
for ensuring that information in the
Secondary Departments’ customer
database is up-to-date and accurate.
This will specifically involve:
- ensuring information such as
contact names, addresses, phone
numbers and email addresses is
correct
- entering new customer data elicited
through competitions, surveys,
telemarketing and other
promotional activities
- using mail merge, transferring the
information into Excel files for direct
mail and email campaigns.
• Ability to work to
deadlines
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Assist the Marketing Coordinator,
Secondary in preparing and executing
email campaigns.
• Comprehensive
understanding of
Cengage branding
guidelines, Privacy
and Copyright laws
• Any other duties as directed by the
Marketing Manager, Secondary.
• Ability to prioritise
work and manage
work time accordingly
to meet deadlines
• Meticulous attention to
detail
• Skilled and systematic
use of Microsoft Office
applications, including
Word, Excel,
PowerPoint, Outlook
• Accurate and timely
information
presented
• Accurate and up to
date database
• Ability to use
initiative to solve and
prevent problems
• Adherence to
Cengage’s policies
and procedures
• Adherence to
Privacy laws
regarding the
collection of
customer
information
• Adherence to
Copyright laws
Regularly
update
Website
35%
• The Marketing Assistant is responsible
for ensuring information on the
Secondary Department’s NZ website is
up-to-date and accurate. This will
specifically involve:
- adding new product information into
ORCA, Verdi and PIM
- checking pages on the website to
ensure information is current and
up-to-date
• Meticulous attention to
detail
• Accurate and up to
date website
• Ability to prioritise
work and manage
work time accordingly
to meet deadlines
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Willingness to use
technology and
prepared to be trained
on systems
implemented at
Cengage, ie ORCA,
CRMS, Verdi, PIM
• Customer-first focus
• Meet target
completion dates
• Ability to listen and
understand marketing,
publishing and
editorial aims
Social Media
10%
• Plan and execute posting of social
media messages (Facebook, Twitter,
YouTube) as discussed with the
Marketing Manager and Marketing
Coordinator, Secondary.
• Ability to listen and
understand marketing,
publishing and
editorial aims
• Customer feedback
• Ensure contents are current, engaging
and regularly updated.
• A basic knowledge of
the main social media
platforms (Facebook,
Twitter, YouTube)
• Market penetration /
lead generation
• Ensure Company Social media
policies and procedures are followed,
especially when dealing with negative
feedback.
• Meticulous attention to
detail
• Customer
engagement
• Ability to follow
policies and
procedures
Promotional
material and
workshops
20%
• Be the Marketing Department contact
person for promotional material
requests.
• Provide marketing support material for
the sales team. This will involve the
preparation of basic sales support
material such as, price lists, product
information sheets, competition entry
forms etc using MS Word.
• Oversee / organise the distribution of
promotional material requests.
• Ensure that all promotional material is
distributed to staff, commission
representatives, booksellers and the
mail-house as briefed.
• Monitor and report on promotional
material inventory stored in-house and
externally.
• Prepare workshop giveaway packs for
distribution at Secondary workshops.
• Prepare page proof PDF files and
collateral for workshops and for the
Sales Departments.
• Assist with any other tasks as
Marketing Assistant (Part Time)
• Analytical and
problem-solving
abilities with keen
attention to detail and
follow through
• Customer-first focus
• Effective time
management skills
• Show respect for
others and anticipate
customer needs
• Anticipate customer
needs
• Ability to work
independently without
excessive supervision
• Ability to work as
part of a team
• Easy to approach and
talk to
• Builds rapport
• Establishes and
maintains effective
relationships
• Organised and taskorientated
• Approachability and
effectively internal
relationships
• Drive for results,
ability to meet
deadlines
• Embraces Cengage
core values and
competencies
• Going the extra mile
to achieve the best
possible outcome
• Accuracy and
timeliness of
promotional material
• Excellent phone
manner
• Ability to use
initiative to solve and
2
required.
• Ability to work in a
prevent problems
hectic environment
Conference
and
administration
duties
5%
• Assist with teacher association
conferences. This will involve:
coordinating despatching and
returning conference kit,
bookstands, posters, book/price
lists, catalogues and any other
marketing material to interstate
representatives and/or the
conference venue by the
specified time
maintain conference kits and all
conference material in an
organised manner
Maintain a catalogue of signage
Preparing conference price lists
if required
Brief the marketing designer(s)
on promotional material
required, eg posters, signage
• Support the Marketing Manager,
Secondary and the marketing team in
departmental requirements and
administrative duties as required.
• Assist department in promotional
activities including extraction and
cleaning of mailing lists, loading
information into systems, proof
reading, briefing the mailhouse and
other duties as required.
• Assisting with any other administrative
tasks as required.
• Ability to work to
deadlines
• Ability to prioritise
work and manage
work time accordingly
to meet deadlines
• Meticulous attention to
detail
• Skilled and systematic
use of Microsoft Office
applications, including
Word, Excel,
PowerPoint, Outlook
• Ability to listen and
understand customer
needs
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Accurate and timely
information
presented
• Accurate and up to
date database
• Ability to use
initiative to solve and
prevent problems
• Show respect for
others and anticipate
customer needs
• Ability to handle more
than one project at
one time
• Excellent
organisational skills
• Sound administration
skills
• Fast and accurate
keyboard skills
• Ability to work as part
of a team
• Anticipate customer
needs
• Excellent
organisational skills
Continuous
Improvement
10%
• Supports Continual Improvement
processes throughout the entire
project including supporting Project
Managers during the audit process.
• Problem-solving
abilities with keen
attention to detail and
follow through
• Seek opportunities to enhance
documentation, processes and
supported systems to improve
processes and procedures.
• A willingness to
support and help
others
• Keep abreast with the continual
change in technology developments
and share knowledge with manager
and team.
• Actively seek opportunities to extend
and enhance personal knowledge and
skills in order to better support
customers and colleagues.
• Continuous
improvement and
improved efficiency
• Self-initiated training
and development of
knowledge
• Demonstrated
initiative for issue
resolution and new
ideas to add value to
users
• Participation and
contribution of
processes
improvement
projects
• A positive attitude to
problem-solving
Marketing Assistant (Part Time)
3
Workplace
Health and
Safety
10%
• Be aware of duty of care and act in a
safe manner.
• Ensure all company WH&S policies
and procedures are adhered to.
• Be familiar with property security, first
aid and fire emergency procedures.
• Report any hazardous situations,
incidents or accidents and take
immediate action if applicable to
reduce risk of injury.
• Ability to follow
policies and
procedures
• Adherence to WH&S
policies and
procedures
• Ability to use initiative
and take responsibility
• Increased WH&S
awareness
• WH&S aware
• A positive attitude to
WH&S
• Analytical and
problem-solving
abilities
• Reduction of number
of WH&S incidents
• Participate in WH&S investigations
when required.
Direct reports:
Nil
Main contacts:
Internal:
Marketing Manager, Secondary, Marketing Coordinator, Secondary, Marketing Designer,
Secondary, Sales Managers, education consultants, Finance and Administration, NZ marketing
and sales team.
External:
Conference organisers, promotional companies, direct mail house
Education / Qualifications / Experience:
Marketing Diploma / Degree and / or experience working in a marketing or communications role
Core Cengage Competencies:
•
•
•
Speed: Proactively gets things done quickly, with a high quality of work. Overcomes barriers and continually
finds ways to be more efficient.
Focus: Identifies core business problems and opportunities; seeks and proposes solutions while avoiding
distractions. Persists through achieving deliverables.
Collaboration: Committed to helping others be successful; partners with key organizational stakeholders,
individuals and teams outside own functional area to promote business alignment.
Marketing Assistant (Part Time)
4