Download 1. Physio-4 Tips Sheet - Physiotherapy Association of British Columbia

Promote your Own Practice
February 2013 Printouts Package for Knee Injury
www.movingforlife.ca
It's Knee Injury Month, Members!
Here is February’s Promote your Own Practice (POP) Printouts Package for Knee Injury
(this is the companion to the POP Guide you also received). We launched the POP monthly
promotional program to give you the tools to promote your own practice and share how you
keep British Columbians moving for life with your patients, your community and referring
physicians/healthcare colleagues.
This package contains the February 2013 items for Knee Injury, which you can customize
and print out:
1. Physio-4 Tips Sheet
2. Media Release
3. Monthly Tips Poster
1. Physio-4 Tips Sheet – How to Use the Tips
 Customize the tips sheet with your practice contact details & logo.
 Send the tips sheet to your network of patients and physicians, and other
healthcare colleagues.
 Include the tips in your clinic or facility newsletters, blogs, and discuss them in
your staff meetings and anywhere you want to raise awareness of the value of
your role as a physiotherapist.
 Provide tips to clients to use in their own corporate or business
newsletters/correspondence.
2. Media Release – How to Personalize it
 Personalize it: We created this customizable release to help you differentiate
your practice from other providers and from other physio clinics. Add your
information in the spaces provided in the media release template in this package:
add your logo and a story about your patient or practice success in this month’s
theme. Remember about patient confidentiality; ensure you have their permission
if you are citing specifics or names.
 Send your personalized media release to your local regional media.
 Encourage local media to run a monthly column on Physio-4 tips (there is a new
monthly guide and printouts package available at the beginning of each month).
 Tweet and Facebook the release to your followers – suggested post: “Check out
this month’s Physio-4 media release for Knee Injury at www.movingforlife.ca”
3. Monthly Tips Poster - Where to Display it
 Display the colorful poster throughout your workplace: waiting room, restrooms,
treatment room, gym...
 The poster features an image of the activity of the month as well as the Physio-4
tips.
4 Tips to Minimize Long-Term Knee Damage and Heal Faster
February: The knee joint is made up of bone, cartilage,
ligaments and fluid. Muscles and tendons help the knee joint
move. When any of these structures are injured, there will be
knee problems, specifically pain and difficulty moving.
Common knee conditions include patella femoral pain
syndrome, IT band friction syndrome, and ligament sprains.
Tears to the anterior cruciate ligament (ACL) are caused by a sudden twisting motion in the
knee.
If you have pain in your knee either from overuse or through a sudden injury, your
physiotherapist can work with you to minimize long-term damage and help you to heal faster.
Correcting muscular imbalances and following the Physio-4 for Knee Injury can prevent further
knee problems and keep you moving for life.
In Photo: Chris Napier, Restore Physiotherapy; Tanja Yardley, CBI Health Group
1. Correct muscular imbalances. Most overuse injuries of the knee develop gradually
due to muscular imbalances and poor movement patterns. Your physiotherapist can
show you corrective exercises to address the muscle imbalances and improve the way
you move.
2. Strengthen your hips. Strengthening your hips and improving core muscle strength will
reduce the risk of adversely loading your knee joints. Stretching the muscles that attach
into your hips/knees/ankles will also minimize compression of these joints. Your
physiotherapist can show you how.
3. Protect your joints. If you have any degenerative changes in your knees (e.g.
osteoarthritis) your physiotherapist can show you how to protect your joints during
activities of daily living, prescribe exercises to improve the strength of supporting
muscles, advise you on safe forms of exercise, and assess your footwear.
4. Correct movement patterns. Poor movement patterns during sports (e.g. incorrect
landings during jumping) greatly increase the risk of traumatic knee injuries. Your
physiotherapist can teach you how to move properly and minimize this risk.
Physiotherapists are the rehabilitation specialists recommended most by physicians. They are
university-educated health professionals who work with patients of all ages to diagnose and
treat virtually any mobility issue. Physiotherapists provide care for orthopedic issues such as
sport and workplace injuries, as well as cardiorespiratory and neurological conditions. As
Canada's most physically active health professionals, BC's physiotherapists know how to keep
British Columbians moving for life.
[Insert name of your practice, clinic or facility with contact details, logo – here]
Don’t suffer with sore knees, get some relief by visiting your physiotherapist.
BC physiotherapists share 4 tips to treat knee injuries and keep British Columbians moving for
life.
Vancouver, BC February 4, 2013 | Sore knees are a common complaint for British
Columbians of all ages. Sore knees are often caused by a sudden injury, like a twisting motion
that can tear the anterior cruciate liagment (ACL), but can also occur through routine overuse.
BC’s physiotherapists want to share their Physio-4 for knee injury, 4 tips on how to treat knees,
to keep British Columbians moving for life.
“The knee joint is made up of bone, cartilage, ligaments and fluid. Muscles and tendons help the
knee joint move, so when any of these structures are injured, there will be knee problems and
that will result in pain and difficulty moving,” says [insert clinic owner name here]. “If you have
pain in your knee either from overuse or through a sudden injury, your physiotherapist can work
with you to minimize long-term damage and help you to heal faster.”
1. Correct muscular imbalances. Most overuse injuries of the knee develop gradually
due to muscular imbalances and poor movement patterns. Your physiotherapist can
show you corrective exercises to address the muscle imbalances and improve the way
you move.
2. Strengthen your hips. Strengthening your hips and improving core muscle strength will
reduce the risk of adversely loading your knee joints. Stretching the muscles that attach
into your hips/knees/ankles will also minimize compression of these joints. Your
physiotherapist can show you how.
3. Protect your joints. If you have any degenerative changes in your knees (e.g.
osteoarthritis) your physiotherapist can show you how to protect your joints during
activities of daily living, prescribe exercises to improve the strength of supporting
muscles, advise you on safe forms of exercise, and assess your footwear.
4. Correct movement patterns. Poor movement patterns during sports (e.g. incorrect
landings during jumping) greatly increase the risk of traumatic knee injuries. Your
physiotherapist can teach you how to move properly and minimize this risk.
We recently treated a patient who had an injured knee... [Customize with a story of how you
helped a patient.]
The Physiotherapy Association of BC created the Physio-4 to share the expertise of its
members with fellow British Columbians. Each month, on movingforlife.ca 4 tips are provided to
treat specific health or physical conditions that will help keep British Columbians moving for life.
BC’s physiotherapists want British Columbians to know that if they are injured or in pain, a
physiotherapist can help. After all, they are the healthcare professionals physicians recommend
most.
To learn more about how physiotherapists keep British Columbians moving for life, visit
movingforlife.ca .
Physiotherapists are the rehabilitation specialists recommended most by physicians. They are
university-educated health professionals who work with patients of all ages to diagnose and
treat virtually any mobility issue. Physiotherapists provide care for orthopedic issues such as
sport and workplace injuries, as well as cardiorespiratory and neurological conditions. As
Canada's most physically active health professionals, BC's physiotherapists know how to keep
British Columbians moving for life.
For more information please contact:
[Add clinic contact information here]
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