Download Grade 3: Mathematics (Grade Level at a Glance)

Sports, Entertainment & Recreation Marketing-Grades 11-12 (Course at a Glance)
There are eight critical areas for instruction in Sports, Entertainment & Recreation Marketing: (1) product
development; (2) branding; (3) pricing; (4) advertising; (5) public relations; (6) distribution; (7) promotion;
and (8) the sales process.
Quarter One
Quarter Two
Quarter Three
Quarter Four
Unit 1: World of
Marketing
(2 weeks)
Unit 5: Product &
Price Decisions: Sports
(2 weeks)
Unit 9: Sports
Marketing Plans &
Careers
(2 weeks)
Unit 13:
Entertainment Market
Research & Outlets
(2 weeks)
In this unit, students will
learn about marketing &
the economics of
marketing.
In this unit, students will
learn about product
design as well as pricing
& strategies.
In this unit, students will
learn about targeting
entertainment markets
Unit 2: Sports &
Entertainment:
Connections &
Contrasts
(2 weeks)
Unit 6: Sports Market
Research & Outlets
(2 weeks)
In this unit, students will
learn about the
marketing plan & sports
marketing careers.
Unit 10: The
Entertainment Market
(2 weeks)
In this unit, students will
learn about the research
process as well as
outlets/the place
decision.
In this unit, students will
learn about
entertainment &
marketing as well as
types of entertainment
businesses.
In this unit, students will
learn about images,
merchandising,
licensing & royalties.
Unit 7: Branding &
Licensing
(3 weeks)
Unit 11:
Entertainment
Products & Marketing
(3 weeks)
Unit 15:
Entertainment
Promotion
(3 weeks)
In this unit, students will
learn about types of
entertainment products
as well as media product
marketing.
Unit 12: Product &
Price Decisions:
Entertainment
(2 weeks)
In this unit, students will
learn about the
promotional mix and a
variety of promotional
methods.
Unit 16:
Entertainment
Marketing & Careers
(2 weeks)
In this unit, students will
learn about the
similarities/differences
in marketing & the
history of
sports/entertainment
marketing.
Unit 3: The Sports
Market
(2 weeks)
In this unit, students will
learn about the sports
marketing profile & the
categories of sports.
Unit 4: Sports
Products
(2 weeks)
In this unit, students will
explain the concept of
branding as it relates to
Sports, Entertainment,
and Recreation
marketing.
Unit 8: Sports
Promotion
(3 weeks)
Unit 14: Images &
Licensing
(2 weeks)
In this unit, students will In this unit, students will
learn about the
learn about planning
In this unit, students will In this unit, students will
consumer, sports
promotion, advertising,
explain pricing and the
learn about the
products & the
sales promotion, public
factors that affect
entertainment marketing
economic impact of
relations & personal
pricing decisions
plan as well as careers.
sports marketing.
selling.
Projects: Attracting a Professional Football Team Project, Record Label Project, Concert Tour Project,
Super Bowl Halftime Show Project, NBA All-Star Weekend Project, Minor League Baseball Project
Overarching Units (Integrated Throughout Every Unit)
Overview of Marketing: Integrated throughout the units students will make the connection between
marketing as it relates to the Sports, Entertainment & Recreation industries; identify the components of the
Marketing Mix; implement the marketing concept; implement the concept of target marketing; implement
the marketing functions.
Workplace Readiness Skills: Integrated throughout the units, students will demonstrate a positive work
ethic; integrity; teamwork skills; creativity & resourcefulness; effective speaking & listening skills;
effective reading & writing skills; demonstrate time-, task-, & resource-management skills; demonstrate
proficiency with technologies common to a specific occupation.