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CURRICULUM VITAE
ARJEN ONRUST, MSC
ACADEMIC TEACHER & RESEARCHER
MARKETING DEPARTMENT IN FACULTY OF ECONOMICS AND BUSINESS
RIJKSUNIVERSITEIT GRONINGEN
I. Personals
Arjen Onrust
E-mail: [email protected]
II. Education
Sept 2012 – Aug 2014
Sept 2011 – Aug 2014
Feb 2011 – Aug 2011
Sept 2007 – Aug 2011
Research Master Marketing
 Two-year selective Master
 Courses: Marketing Theory, Consumer Research, Advanced
Model Building, Advanced Consumer Choice Modeling,
Multivariate Data Analysis, Introduction to Economics,
Organizing Innovation & Change, Organization Theory
Master Marketing Research & Marketing Management
 Double profile Master in Research and Management
 Courses: Advanced Marketing Research, Marketing Model
Building, Field Course Marketing, Consumer Behavior,
Business Marketing, Marketing Research Practice, Marketing
Leadership
Pre-Master Bachelor-Master Program
 One semester selective pre-master program
 Courses: mathematical Modelling, Organization Theory &
Design, Research Methods I, Statistics, Specialization Course
Marketing
Bachelor Small Business & Retail Management
 Hanze University of Applied Sciences study in SMEs
 Bedrijfscommunicatie, Bedrijfseconomie, Communicatieve
Management Vaardigheden, Engels, Financieel Management,
Integrale opdracht, Marketing en Recht.
III.
Academic teaching
Courses
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Marketing BDK
Marketing for EBE
International Marketing for IB
Marketing Research for EBE
Customer Management
Business Research Methods: Statistics
Business Research Methods: Methodology
Research Paper for Pre-Master’s supervision
Bachelor’s Thesis supervision
Kwalitatieve Onderzoeksmethoden
Marktcontext en Marktonderzoek
Tutor
Course evaluations
Course
Bachelor’s level
Marketing BDK
Kwalitatieve Onderzoeksmethoden
Marketing Research
Marktcontext en marktonderzoek
BRM: Methodology
International marketing
Marketing EBE
Master’s level
Customer Management
N
2014-2015
2015-2016
4,8 (0,5)
N=8
3,6 (1,2)
N=11
5,0 (N/A)
N=1
4,1 (1)
N=10
4,7 (0,5)
N=6
3,9 (1,4)
N=12
3,5 (0,7)
N=2
4,3 (1,0)
N=9
4,3 (0,9)
N=39
4,4 (1,0)
N=16
-
-
4,3 (0,9)
N=13
3,9 (-)
N=8
-
Primary teaching tasks
Tutorial teaching – One of my main responsibilities is teaching tutorials of groups varying from 15 to 40
students. The courses range from all years including Master’s level. These tutorials are often engaging
and interactive with the class. Depending on the course, the freedom to develop the materials for the
tutorials differ. Additional tasks are the development of exam questions, correcting exams, evaluating
assignment, supervising/coordinating exams.
Thesis supervision – Each academic year I supervise and teach Pre-Master and Bachelor’s thesis
students. These students enroll in the theme topic in which they perform a complete research from start
to finish. I designed the materials for the classes in order to guide students in the process. They also hand
in chapters according to my deadlines, which I evaluate on paper and in person.
First year tutor – As a tutor of first year students, I support students with their adjustments to
University life. I get acquainted with the students, talk about their motivation and goals, try to uncover
potential concerns and troubles they may be experiencing. I also evaluate their process and progress
during the year, and design a plan with the students that may require it.
Additional educational activities
Development of learning material for SWOT analyses – In my first year as a teacher at the University, I
experienced a gap in the knowledge and competence level in students, and the expectations of the course.
This pertained to first year marketing courses, such as Marketing BDK, Marketing EBE, and
International Marketing. The first assignments in those courses usually require the execution of a SWOT
analysis, however little concrete material existed on this. The result was that the learning process only
occurred after the evaluation of the assignment, which in my mind was not ideal. I, therefore, wrote a
guide that aids students in conducting and writing a SWOT analysis. The document is now part of the
Marketing for EBE course and International Marketing for IB.
Development of protocol for ATLAS.ti – In 2015-2016, I developed a protocol for a software program
ATLAS.ti that was newly introduced in courses at the RUG. First course using the program was
Kwalitatieve Onderzoeksmethoden. I developed the approach of using the software and enabling students
to execute the necessary analyses. The protocol was evaluated positively and in the subsequent teaching
block it was also used for the English counterpart.
Development of assignment and tutorials in Master track – In 2015-2016, new case information was
externally acquired for the course Customer Management to adapt/ design an assignment. I wrote the
assignment document for the course and prepared the case assignment for classes. Additionally, I created
an assessment form, correction sheet, and the tutorial slides in which the case assignment would be
discussed in-depth with the Master students.
“College Carrousel” – In 2014-2015 and 2015-2016, I taught a class of secondary school students at the
University as an exemplary class of marketing courses at the University of Groningen. The purpose of
this class is to make secondary school students enthusiastic for an academic education at Groningen and
specifically in economics and business. The primary aim was to make it interesting, engaging and fun for
the class.
IV.
Academic presentations
MSMWS IV (2015) – Presenting at the 4th Marketing Strategy Meets Wall Street Conference in
Singapore on the effects of Marketing Accountability on the marketing department and the firm
V. Academic Research
VI.
Finalizing paper “The Dark Side of Marketing Accountability: Conceptual Expansion and Empirical
Evidence on Performance” with professor Peter C. Verhoef.