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NEC Group Role Profile
ROLE TITLE
Marketing Analyst
ROLE CODE:
Bo0062
DEPARTMENT:
Research & CRM
BUSINESS UNIT:
Corporate
ROLE BAND:
P & T Band 1
REPORTS TO (JOB TITLE):
Research & Analysis Manager
NO OF DIRECT REPORTS:
None
Duties and responsibilities will vary from time to time and the post
holder will be expected to perform other such duties that are
reasonably
comparable.
Adhere
to
Company
health,
safety
and
environmental policies at all times.
Maintain a safe working
environment and ensure your work activities are safe
PRIMARY PURPOSE OF THE ROLE:
To initiate and deliver analytics projects that will help inform
business strategy and marketing campaign activity, with a focus on
relating findings to commercial considerations.
KEY RESPONSIBILITES:

Pro-actively develop analytics programs, based on
understanding of the Group’s business requirements.

Identify where analytics projects can be beneficial for this
business, and propose these to the Research Manager and/or to the
relevant Business Unit.

Utilise segmentation techniques to identify customer groups for
each of the Group’s businesses.

Use further insight and analysis to deliver key learnings on each
group and make recommendations on how each group can be best
exploited.

Use campaign management tools to create and execute targeted email
campaigns using findings from analysis

Utilise other analytical and predictive modelling techniques such
as LTV (lifetime value), RFM (recency, frequency, monetary) and
regression to further improve the understanding of our customers.

Continually review each area of the Groups’ CRM activity
(including data acquisition) and use analysis to identify which
areas are performing well/poorly.

Use initiative and market insight to suggest enhancements to CRM
activity ensuring that clear rationale is presented for any
suggested change, together with projected commercial and nontangible benefits.

Present and explain the results to key stakeholders on the data
collected in a straightforward and non-technical manner to ensure
complete understanding
NEC Group Role Profile
Title: Marketing Analyst
a
thorough
Date: October 2012
SKILLS AND EXPERIENCE:

A good knowledge of statistical and analysis techniques and their
application in a commercial marketing environment

Excellent presentational skills of technical content to non
technical audiences

Strong Microsoft Excel and Microsoft Office skills

Experience of database management tools preferable (Alterian,
Faststats, Smartfocus or SAS)

Attention to detail, and good time management skills required

Articulate and confident communicator
Line Manager/Head of Dept:
HR Business Partner:
Date:
Profile review date:
NEC Group Role Profile
Title: Marketing Analyst
Julie Eaton / Simon Wigley
Emma Burgin
March 2015
March 2016
Date: October 2012