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PRANEETA DOBRIYAL
Mobile: 9910889125
E-mail: [email protected]
SUMMARY
A PGDM (MBA) Marketing & Finance professional, worked as Manager (Business Development) with
FAAC India Pvt Ltd.
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Dexterity in managing overall business development & marketing activities:
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A Self starter Skilled in managing teams to work in sync with the corporate set parameters &
motivating them for achieving business and individual goals.
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Managed various security & surveillance products and their variants as a solution provider.
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Proactively conducting opportunity analysis by keeping abreast of market trends and
competitor moves to achieve market-share metrics.
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Exposure to different media, like – Print (Magazines), Online (Internet/ Email etc), Mobile
and unconventional Media like In multiplex advertising.
PROFESSIONAL QUALIFICATION:
1) PGDM (Full-Time) 2007-2009 from Institute Of Management Studies, Ghaziabad. Major: Marketing; Minor: Finance
2) BACHELORS IN BUSINESS ADMINISTRATION (BBA)-2004-07 from Institute Of Management Studies
(Ghaziabad)
WORK HISTORY
(1) FAAC India Pvt Ltd., Noida.
KEY PERFORMANCE AREAS As Manager (Business Development)- Jan 2011 –August 2013
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Business generation from the architects and consultants belonging to government, corporate, hospitality,
institutional and residential domains.
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Distributing the leads generated among the sales team;
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Technical and make approval for the tenders;
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Responsible for ATL and BTL activities;
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Maintaining PR, and corporate communication within the clientele;
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Managing customer relationship management in the market for FAAC’s product and services on PAN India basis.
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Managing activities and Assist with the development and execution of the organization’s regional marketing
communications and PR strategies, brand building and market leadership for both external and internal
audiences.
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Keeping track on the PAN India based projects and exploring the opportunities and avenues for FAAC India.
(2) LORION LABS, India, (A Security & Surveillance Technology Consultancy)
KEY PERFORMANCE AREAS As Account Manager- North India– North Region since June 2009Dec-2010
Marketing Management Activities
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Authorized marketing consultant for FAAC India Pvt Ltd. For North India’s automation enquiries.
Build strategic working relationship with sales and business unit teams of channel partners and OEMs.
Create Promotional Calendar to define actions desired to establish brand image/ product by BTL
based on Market Research.
 Below The line (BTL) Activities: Efficiently produce customized collateral, literature, tool and
campaigns.
 Plan Media Strategies, manageing and maintaing the customised product catalogues and create
marketing content – print collaterals, Internet, and electronic – based on the core messaging.
 Produce Competition Report and Mapping every quarter.
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To analyze & measure promotions, use the learning for future strategies.
Development of clear and concise messaging / positioning and value propositions of brand like Sony,
Panasonic, Samsung, Honeywell, LG, ECIL Rapiscan in security/ surveillance segments.
Provide essential support to the Sales team with demography specific or Product specific requirements.
Cross-Promotional tie ups & other alliances.
Managing PR initiatives & marketing communication activities
Presentation of marketing materials at customers’ and industry events;
Delivery of detailed, technical final copy content for web, product/ service announcements,
presentation, application briefs, business cases etc.
Business Development Management
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Responsible for the security & surveillance based business generation from Hospitality industry of
Delhi/ Ncr, Jaipur , chandigarh, Agra region.
 Filing architectural drawings and quotations for the proposed solutions required to the clients
through channel partners and business products from OEMs like Honeywell, Sony, Panasonic,
Samsung, Bosch, GE, ECIL etc.
 Co-ordinating and managing the Vendors, distributors, integrators and clients regarding the
surveillance equipments’ supply and delivery on the concerned premises.
(3) VRITI INFOCOM PVT LTD. (INTEL VENTURTE CO.) EDUCATIONAL SALES OPERATIONS
Associate Business Analyst, (Jan 2009 –May 2009) Business analysis ( Key Performance Areas )
 Assigning potential leads to sales executive.
 Applying cost control strategies through running potential online campaigns/ creative.
 Managed the team of 50 sales executives.
 Analyzing daily, weekly, monthly, and quarterly performance report of clients, executives, products, and
their variants.
Search Engine Marketing (SEM):
 Deciding upon various Landing pages of online campaign through assigned budget.
 Assisting the landing web pages of clients like Airtel, TataIndicom, Relaince etc on their content and
layouts.
 Digital marketing campaign and creative management.
 Taking updates on various products and their variants from the clients on regular basis about their Schemes
and offers for the same.
Media Marketing Manager:
 Online campaign creation and updating the Bidding budget on the number of leads conversions.
 Applied search engine marketing key word tools through Google adword.
 Updating sales executive about the current market situations and prospective scenarios.
 Worked with sales team for ensuring information on new initiatives/ products is appropriately
communicated.
 Working with product team for product specs, market information.
 Measuring effectiveness of marketing programs/ activities.
Significant Accomplishments
(1) FAAC INDIA P LTD.
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Major role player for the overall PAN India marketing activities.
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Contributed more than 8 cr revenue to the company through sales.
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Played a major role for the conducting ATL and BTL actives for FAAC India.
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Improved CRM within the organization.
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Created a huge data bank and network within the major architect consultancies.
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Managed successfully channel marketing strategies.
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Improved after sales services and technical support management.
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Explored various business opportunities in different major states like Ahmadabad, Mumbai, Kolkata,
Chennai, Kerala, Odisha, Madhya Pradesh, Assam, Bangalore, Hyderabad.
(2) Lorion Labs, India
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Played a major role in developing the market for Lorion Labs in Delhi/Ncr, Jaipur, chandigarh.
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Explored various business avenues for Lorion Labs in Hospitality and Real estate and corporate
sector.
Improved the marketing productivity of Gate automation systems from Facc India Pvt Ltd in hospitality
sector.
Successfully covered major 40 no.s of 5 star & 4 star hotels in delhi/ Ncr for security and surveillance
consultancy.
 Created awareness through corporate communication modules (EDM) about the Latest automation
technology.
 Generated successful business for channel partners and OEMs from hospitality sector..
 Looking after the periodical changes and needs for security/ surveillance automation of clients.
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(3) Vriti Infocom Pvt Ltd.
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Responsible for the expenditure ratio reduction over the revenue generation on Search engine
marketing.
Identified non-performing and cost incurring landing web pages for creative campaigns.
Developed various Google and Yahoo Advertisement creative content for clients like Airtel DTH;
Reliance data card; Tata Indicom Data card.
Contributed to various new design/ layouts and contents for landing pages.
Played a major role in strategy making team for Jan- April’09 team.
Improved productivity of clients’ product and their variants by achieving 150% target for Jan to
April.
PROJECTS UNDERTAKEN
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Summer Internship 2008 in HCL Infosystems Pvt Ltd, Noida.
“Unlocking Information & Communication Technology Business Avenues In Rural”.
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“Identification of Market Shares and Strategies (Distribution and Sales Promotion) for Canon
and Its Major Competitors in the Digital Camera Market in Large Retail Formats in Delhi”.
HOBBIES & INTEREST:
Traveling and reading books
LANGUAGES KNOWN: Hindi, English, Garhwali, and German.
Date Of Birth: 29 August, 1986