Download Food Standards Scotland.

Update from Food Standards Scotland
BNF Scottish Education Conference
Heather Peace, Head of Nutrition Science and Policy, Food
Standards Scotland
18th March 2017
Food Standards Scotland
The Food (Scotland) Act 2015 gives FSS a statutory duty to improve the
extent to which the Scottish population have diets conducive to good
health.
Corporate plan published on Aug 2016
http://www.foodstandards.gov.scot/shaping-scotlands-food-future-our-strategy-2021
Our role
FSS has a statutory duty to improve the extent to which the Scottish
population have diets conducive to good health.
Our remit:
•
Primary source of evidence-based diet and nutrition advice in Scotland
•
Strategic co-ordination of diet and nutrition research and surveillance
•
Advice and recommendations to Ministers
The Scottish Diet
20 years
Setting the direction for the
Scottish Diet
Diet and Nutrition: Proposals for Setting the
Direction for the Scottish Diet (20th January 2016)
http://www.foodstandards.gov.scot/fss-board-meeting-20-january-2016
FSS has a statutory duty to improve the extent to which the
Scottish population have diets conducive to good health.
Areas of Action
Changing the food and drink
environment by:
Changing consumer behaviour
by:
Price and promotions
Empowering Consumers
Portion size reductions
Public Information Campaigns
Advertising and marketing
Education on Diabetes
Reformulation
Affordability and Acceptability of a
Healthy Diet
Taxation
Provision of Consistent Dietary
Messaging
March 2017: one year on…
http://www.foodstandards.gov.scot/board-meeting-8-march-2017
5 recommendations :
1.
Industry work stream
•
2.
Support for SMEs
•
3.
Recommend that FSS positively supports the industry forum
established in Dec 2016 and encourages industry to take this
work forward.
Recommend that FSS works with SG to develop proposals to be
included in forthcoming SG Diet and Obesity Strategy to support
Scottish SMEs to reformulate.
Regulation of promotions
•
Recommend that regulation of promotions of HFSS food and
drink within premises be taken forward, starting with full
assessment of current legislation.
March 2017: one year on…
http://www.foodstandards.gov.scot/board-meeting-8-march-2017
5 recommendations (continued):
4.
Development of standards
•
5.
Recommend that FSS work in partnership to promote,
encourage and participate in the development of standards to
regulate the food environment in Scotland.
Development of an out of home strategy
•
Recommend an overarching OOH strategy for Scotland be
developed by FSS, SG and NHS Health Scotland and
considered for inclusion in forthcoming SG diet and obesity
strategy.
Discretionary food and drink
Discretionary foods and drinks
http://www.foodstandards.gov.scot/scottish-diet-it-needs-change
• A high proportion of calories, fats and sugars in Scotland comes from
discretionary foods.
• Low nutritional value and are not required for our health e.g. confectionery,
cakes, biscuits, pastries, savoury snacks and sugary drinks.
Healthy Eating Campaign – Take 2
http://www.foodstandards.gov.scot/nutrition-health/lets-change-our-future
Aimed at motivating people in Scotland to reduce the amount of
unhealthy snacks and treats they eat.
• Re-run of the Sept. 2016 Healthy Eating campaign in March 2017.
• TV, radio, digital advertising, PR, social and partnership activity.
Healthy Eating Campaign – Take 2
New strand for 2017 includes #treatfreetuesday
Encouraging the people of Scotland to drop unhealthy
snacks and treats on a Tuesday, to kick start behaviour
change.
Out of home (OOH) food and
drink in Scotland
Out of home food and drink
http://www.foodstandards.gov.scot/assessment-out-homefood-and-drink-landscape-scotland
FSS commissioned NPD Group to provide data on the
out of home food and drink landscape in Scotland
(published Oct 2016).
• Refocused our attention on this sector.
The out of home landscape
Total Out of Home
Commercial
Non Commercial
Full Service
Travel &
Leisure
QS Burger
FS Traditional
Hotel
Fish & Chips
FS Ethnic
In-Store Restaurant
QS Sandwich
FS Pizza/Italian
Bar/Club
QS Bakery
Café/Bistro
Motorway Service
Station
QSR
Pubs
Coffee Shops
Ice Cream Shop
QS Pizza/Italian
Leisure/Entertainme
nt
Qs Ethnic
Retail
Petrol Station
The NPD Group, Inc. | Proprietary and confidential
Workplace
College/Uni
Vending
Machine
Exclusions :
Hospital meals for patients
School meals
Prison meals
Hospitality e.g. catering services for events
such as weddings.
Unaccompanied children under 16yrs
Food service in Scotland is an important industry.
Total visits in Scotland
(2015)
948 million visits
Growth in visits in Scotland is ahead of GB and other
European countries
The NPD Group, Inc. | Proprietary and confidential Source: The NPD Group / CREST UK data to YE December 2015
16
Brands have gained importance in 2015, increasing from 46.9% of all
visits out of home in 2012 to 50.5% in 2015.
% of visits to total out of home in Scotland between 2012-2015,
independents vs. brands
Source: NPD Crest®, data to YE Dec’15 Total Foodservice
The NPD Group, Inc. | Proprietary and confidential
17
People in Scotland visit OOH more than those in GB, but spend
less and get more for their money
+2.6%
+1.3%
Average
Overall
Overall
# of item
Visits
Spend
-1.1%
+1.3%
+3.0%
per eater
+1.7%
Total Food Service
2015 vs. 2014
The NPD Group, Inc. | Proprietary and confidential Source: The NPD Group / CREST UK data to YE December 2015
18
People in the less affluent groups (C2DE) visiting the Scottish
out of home market has increased since 2014.
% of total out of home visits in Scotland, by socioeconomic
group
Source: NPD Crest®, data to YE Dec’15
The NPD Group, Inc. | Proprietary and confidential
19
The motivation to treat ourselves or others has increased since
2012.
% visits to total out of home where motivation to eat out was: “treat
myself/others/kids”, 2012 vs. 2015
The NPD Group, Inc. | Proprietary and confidential
20
Health is not a key factor when choosing an outlet in Scotland,
and is decreasing in importance.
% visits to total out of home where motivation to eat out was:
“wanted a light/healthy meal”
The NPD Group, Inc. | Proprietary and confidential
21
Some less healthy categories like Puddings/Desserts and
Crisps/Popcorn/Salty Snacks have decreased since 2012, while
incidence of Water has increased.
Incidence of water, puddings/desserts and crisps/popcorn/salty
snacks in Scotland: 2015 vs. 2012
Source: NPD Crest®, data to Dec’15 Total Foodservice
The NPD Group, Inc. | Proprietary and confidential
22
Many of the top food & beverages consumed out of home in
Scotland tend to be less healthy.
Top foods and drinks consumed out of home in Scotland in 2015.
% incidence
Source: NPD Crest®, data to Dec’15 Total Foodservice
The NPD Group, Inc. | Proprietary and confidential
23
Kids meals are included as part of 1 in every 5 out of home visits by
children under 12 yrs, and almost 37% are provided by a single fast
food chain.
The NPD Group, Inc. | Proprietary and confidential
24
Food & Drinks included out of home for children under 12yrs are even
more likely to be less healthy than for the overall population.
Top 10 Food and Beverages consumed out of home by children aged
0-12 yrs in Scotland in 2015: % incidence
The NPD Group, Inc. | Proprietary and confidential
25
Children aged 0-12 yrs consumed more Beef Burgers and Regular
Cola than they did in 2012.
% Incidence of beef burgers and regular cola in
children 0-12 yrs in Scotland: 2015 vs. 2012
Source: NPD Crest®, data to YE Dec’15
The NPD Group, Inc. | Proprietary and confidential
26
Summary of out of home findings
1. Brands have a large share and growing share of the out of home market
in Scotland. However, independents still hold around half of the total
market.
2. People in Scotland are buying more but spending less out of home
compared to GB overall.
3. More families and the least affluent visiting out of home in the last year.
4. Top food & beverages consumed out of home in Scotland tend to be less
healthy, including Chips/French Fries, Cakes/Biscuits/Pastries, Burgers
and Regular Cola.
5. Children between 0-12 yrs consume more Chips/French Fries, Burgers
and Sugary Drinks more often out of home than adults.
6. Health is not a key factor when eating out of home, and appears to be
decreasing in importance in Scotland. Furthermore, the motivation to
treat ourselves or others has increased.
The NPD Group, Inc. | Proprietary and confidential
27
An overall strategy for OOH
FSS Board Paper (March 2017) recommendation to develop an
overarching strategy for the out of home sector
To address the:
•
•
•
•
•
•
Current skew towards less healthy options
Provision of consumer information (e.g. calorie labelling)
Excessive portion sizes
Promotion of HFSS food and drink
Provision of HFSS food and drink and density of premises selling HFSS foods in
local environments and
Introduction of nutrient standards for public sector procurement
Schools resources
Review of regulations and schools
resources
http://www.foodstandards.gov.scot/user-type/schools-education
FSS School resources
• Interactive Eatwell Guide - http://fss-eatwellguide.scot/
• Cookin Castle: http://cookincastle.com/
Coming soon (summer 2017) :
• New FSS webpage for education with Schools pack of
classroom activities (currently being updated)
Thank you
Happy to answer any
questions