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Group Sales Manager
Group Sales Manager - Role profile
Promoting the platform to education establishments and managing existing partnerships is an
integral aspect to the role. The role involves identifying new business opportunities and converting
them into profitable sales to meet company targets for growth and profitability. The successful
candidate will be able to demonstrate a history of effective and profitable account management and
development at management level.
Key Responsibilities
Report Directly to Sales and Marketing Manager
Actively promote Pure Student Living to education establishments such as language schools,
overseas study programmes, universities and other educational institutions.
 Responsible for securing group and summer business for entire Pure Student Living portfolio.
 Monitor existing relationships with current educational establishments by leading regular
structured contact to develop long term relationships and optimise performance.
 Ensure group and summer activity align with overall company plans to meet both occupancy and
profit targets
 Take lead from Directors on group rates and negotiate rates with various group leads
 Report to Directors about group activity development
 Work closely with Reservations Manager to manage groups and summer business
 Work closely with Reservations Manager and Marketing team in compiling monthly sales,
marketing and business development reports to Directors and investors
 Attend investor meetings and report about overall occupancy, marketing activities, yearly and
quarterly plans
 Liaise with the Directors during group and summer contract preparation.
 Maintain extensive knowledge of current sector conditions and provide the Directors and
investors with market activity feedback.
 Create quarterly group and summer sales forecast on expected occupancy levels and projected
income.
 Identify, record, develop and convert sales lead and opportunities as they arise with a view to
exceed forecasted targets
 Plan, prepare and deliver presentations to Directors and investors about occupancy levels, group,
reservations and marketing activities
 Seek out ways to generate competitive advantage for Pure Student Living by responding
proactively to changes in the student accommodation sector
 Attend regular update meetings with the reservations manager
 Attend bi-weekly meetings with Directors to update on group and summer activity
 Conduct regular catch-up meetings with Marketing team and aide in any major projects
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Candidate profile
 Business retention and growth experience, with at least 2-4 years’ experience of having worked
in a KPI driven environment
 Strong commercial outlook and focus. Understands how their role will impact upon the business
achieving its financial objectives and drives progress accordingly
 Experience with a variety of software applications, including Adobe Creative Suite; CMS; Google
and Microsoft office
 Ambassadorship – must act as the ‘face’ of the business and represent its best interests to a
variety of stakeholders, investors and clients
 Able to forge strong interpersonal relationships; demonstrates self-awareness, well developed
listening skills and the ability to adapt own communication to suit the target audience
 Confident in ability to report sales figures accurately and present strategic marketing initiatives
to the principal investor
 B2C as well as B2B experience would be advantageous
 Excellent ability to sell and negotiate with closing and follow-up skills.
 Strong presentation skills at board level.
 Commercially astute negotiator.