Download Edwin Datschefski - The Centre for Sustainable Design

Sustainable Innovation 05
Creating Sustainable Products, Services & Product-Services Systems
Towards Sustainable Product Design
10th International Conference
24th – 25th October 2005
Farnham, Surrey
www.cfsd.org.uk/events/tspd10
Edwin Datschefski, consultant in environmental management & sustainable
product design
Edwin Datschefski helps people figure out how to make their products sustainable-good for people, profits and
the planet.
With 11 years experience as a consultant, Edwin's unique background and experience in both ecology and
business gives him unparalleled understanding of how products can become truly sustainable -- giving your
brand a vital boost to enable its survival deep into the 21st century.
Edwin's latest book, The Total Beauty of Sustainable Products, is proving to be a contemporary classic,
introducing everyone from students to CEOs to the delights and nuances of sustainable product development.
He has trained over 6000 people in environmental management and sustainable product design, and given talks
all over the UK, as well as in France, USA, Japan, Sweden, Denmark, Luxembourg, Malta, Belgium, Italy
andThe Netherlands. He was a founder member of the Professional Speakers Association.
A key step was taken when Edwin developed the cyclic|solar|safe methodology for assessing the
environmental performance of products and processes. This ecology-based approach has simplified the way
people look at sustainability while also presenting a radical product-focused perspective that challenges
standard thinking on eco-efficiency.
Edwin's background is as a biologist at Bristol University and after working in the aerospace industry he spent 8
years working at The Environment Council, developing programmes involving thousands of UK businesses to
enable them to realise the benefits of improved environmental performance.
As part of his personal educational mission, Edwin has also developed a set of free web-based educational
resources which people in 36 countries are using to learn about sustainable design. Visit it at
www.biothinking.com