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Generic business stakeholder analysis for a medium-large company; by no means all-inclusive.
Stakeholder Name
Customer
Notes
Stakeholder Goal
Notes
Obtain capability information
Post-condition is RFQ
submission
Suggested company
entities collaborating to
meet the business goal for
the stakeholder
 Marketing
 Sales
Suggested activities





Negotiate order
Post-condition is signed
contract
Contribute input during order
lifecycle
Post-conditions: order
complete; ie receipt note
received / monies collected
Receive order support
Post-condition is end of
support contract
Analyse market
Mailshot/coldcall potential
customers
Respond to queries
Maintain/distribute capability
catalogue
Maintain/distribute ad-hoc
material





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




Sales
Commercial
Engineering
Senior Management
Finance
Product Management
Engineering
Production
Project Management
Dispatch
Finance
Product Management




Receive RFQ
Design solution
Obtain/respond with costs
Negotiate contract











Plan order
Report progress
Manage suppliers
Manage stock
Construct prototype
Manage order
Execute order
Deliver Order
Issue Invoice
Receive Payment
etc


Support
Engineering



Receive problem report
Manage engineer
Perform follow-up call
Stakeholder Name
Notes
Stakeholder Goal
Notes
Request order / support
amendment
Post-condition is amended
contract
Suggested company
entities collaborating to
meet the business goal for
the stakeholder
 Sales
 Commercial
 Engineering
 Production
 Project Management
Suggested activities


Negotiate and amend contract
Re-plan
Collate information
Review figures
Produce report
Corporate Parent
Maybe hierarchical,
ie include one or
more of:
 Corporate
 Divisional
 other BUs
Request financial reports



Finance
Senior Management
Cost Centres



Supplier
May include:
 Outsource
 Sub-contractor
Receive RFQ


Procurement
Commercial
Consider Bank,
Accountant,
Lawyer in this
group.
Receive Order Request





Procurement
Commercial
Finance
Procurement
Stores
 Check supplier credentials
 Send RFQ
 Receive quote
 etc
Raise PO
Negotiate contract

Commercial
Negotiate Agreement


Commercial
Senior Management
Impose statue
varies
Give Grant


Partner
<may overlap
Supplier>
Legislator
<probably devolved
to Regulator>
Examples:
 supra-national
 national
 local
Deliver goods/services
post-condition is that
supplier receives payment
Senior Management
Marketing



Receive goods/services
Receive receipt note
Send Payment



Respond to invitation
Draft agreement
etc
Lobby for grant
Stakeholder Name
Notes
Stakeholder Goal
Regulator
Examples:
 import/export
 accounts
 tax
 security
 health and
safety
 other
accreditations
(BS or
equivalent)
Request audit
Conduct audit
Request statuary reports
Notes
Suggested company
entities collaborating to
meet the business goal for
the stakeholder
varies according to type of
request
varies according to type of
request
varies according to type of
request
Suggested activities
Media
Request Information
Receive Briefing
Marketing
Marketing
Respond to information request
Produce material
Shareholder
Receive company report



Collate information
Review information
Produce report
Receive dividend
 Finance
 Legal
 Commercial
 Marketing
 Senior Management
Finance
Attend AGM
Marketing



Maintain shareholder list
Arrange payment
Book venue
Attend open day
Marketing
Public