Download Stoney Tanga-what??

Strengths
Weaknesses
• Diversifies product mix
• Open diaspora market
• High Category Recognition
among diaspora market
• No brand recognition
• Stronger flavor than American
sodas
• Limited target market
S.W.O.T
Opportunities
• New jobs in bottling plants
• Potential American market
• Open the American market for
other international sodas
Threats
• Home Brews
• Redd’s
• Increased Health Concerns
Radio Transcript
1. Whatcha drinkin’?
2. Stoney Tangawizi
1. Tanga-what?
2. Stoney Tang-a-wizi , taste it
1.Whoa that’s got bite
2. Kwetsa! Yea that’s the real ginger taste
1. Huh? Mmm that’s good, what’s it called
again? Tanga…
2. No just Stoney is fine.
• Best case scenario: All 22 million IC’s drink 1 can
of Stoney in one year.
• Coke spent 7% of sales on advertisement.
Following the same logic:
• Coke has $8.1 mil to establish the bottling plant,
for safe measure.
• These are funds coke would allocate for the
repositioning.