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ALEXANDER J. HEIL
630.217.7984
LinkedIn
UX Content Developer + Email Marketer
ONE MAN, ONE OBJECTIVE
To utilize my talents in UX-driven
content development, analytics, email
marketing, and web design to increase
the ROI for a business or brand.
CONSULTANT, COPYWRITING
SWC TECHNOLOGY PARTNERS, 2015-PRESENT
 Write click-inducing copy for SWC.com redesign and client websites in
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EDUCATION
University of Illinois UrbanaChampaign
Graduated 2009
Bachelor of Arts
English – Creative Writing
Dean’s List Honors
3.53 GPA
COPYWRITER
RADIOLOGICAL SOCIETY OF NORTH AMERICA, 2011-2015
 Wrote copy for the most important marketing pieces including the
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TECHNICAL SKILLS
Content Development
Email Marketing
UX
WordPress
Annual Report, Exhibitor Profile, and Course Enrollment Guide, as well
as doctor presentations, videos, news articles, signage, and more
Developed the social media strategy. Increased Facebook engagement by
nearly 800%. My Centennial meeting plan contributed to #RSNA14
trending for 4 days.
Increased email newsletter open rate by 18% and click-through rate by
20%. Designed responsive templates for newsletters
Built hundreds of web pages for RSNA.org, IHE.net, and other related
properties
FREELANCE COPYWRITER
VARIOUS WEBSITES, 2009-2011
 Demand Studios: Wrote over 170 articles for eHow and Livestrong.com
 Vook.com: Wrote an eBook on weight training
 Break Studios: Wrote movie, music, and pop culture articles for
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HTML & CSS
WordPress
Project manage, design, code, list gather, write copy for and deploy email
campaigns
Project manage, write, edit and prepare SWC.com blogs for web
Write press releases, RFPs, awards submissions, and Google Analytics
reports
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MadeMan and ScreenJunkies.com
OnlinePokerLowdown.com: Wrote over 60 poker articles and website
reviews
SingleHop: Wrote the user manual for the LEAP Webtop, the first tool for
managing multiple dedicated servers from your desktop
Social Media Strategy
WEB CONTENT WRITER
MS Office
VB HOLDING COMPANY, Jan – April 2010
 Wrote article, blog, email, and white paper copy for company and clients
 Updated company websites in Dreamweaver
AlexIsWrite.com