Download Adress. Rua Marques de Paranagua, 80 apt 123

Cesar Augusto Liagi
Adress. Rua Marques de Paranagua, 80 apt 123
Phones: 55 11 963983259 / 55 11 32565257
[email protected]
Summary
Marketing Specialist: Developed, identified, and coordinated tools for the use of marketing strategies for
the introduction of products in the market. Trained more than 50 representatives, distributors, employees
and regional managers in the Brazilian market for a mayor beer and non-alcoholic beverage
manufacturer.
Customer Relations: Performed capacity seminars on product and services. Promoted, organized and
coordinated training and trade shows throughout the region. Handled face-to-face contacts with vendors
and partners in different parts of the world.
Media Management: Evaluated, designed and overseed the sales of media products to advertising
agencies, clients and government entities. Supervised sales force, identified new material to be published
and coordinated the development of the material to be distributed nationwide.
Specialties
Sales, Marketing, Negotiation
Experience
CEO
Garimparia.com
Privately Held; 1-10 employees; Internet industry
- development for all activities in the start up
- relationship with investors
- marketing activities development
- business plan modeling
- managing the team
2011 – Present (1 year)
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Marketing Consultant
Consultoria
March 2010 – September 2011 (1 year 7 months)
- formulating marketing strategies in order to help launch products and services effectively
- create successful and unified marketing plans
- researching consumer behavior and preferences in order to create the most favorable strategic results
Commercial Manager
Gazeta Mercantil
Privately Held; 1001-5000 employees; Newspapers industry
December 2008 – February 2010 (1 year 3 months)
Managed sales team for all print and online products, assigned responsibilities and sales goals for the Sao
Paulo region. Developed new articles and content in order to satisfy markets trends and needs.
Coordinated activities with advertising agencies and clients. Participated in trade shows and marketing
activities in different Brazilian cities. Development of sales strategy and marketing action.
Key Account Manager
Aktuell Comunicação
August 2007 – July 2008 (1 year)
Managed all trade marketing for HTC (cellular manufacturer). Trained and coordinated in store promoters
for the brand. Developed sales strategies and promotional material for each of the products. Prepared
business plan and sales reports for the client. Evaluated and developed strategies to neutralize competitors
marketing trends.
Trade Marketing Manager
Schincariol
Privately Held; 10,001+ employees; Food & Beverages industry
January 2006 – August 2007 (1 year 8 months)
Created promotional activities in store of products. Prepared P&L reports. Coordinated all marketing
trends in Brazil. Managed a budget of 10 million dollars for marketing. Prepared market strategy position
for each one of the company brands nationwide. Created and implemented new commission incentive for
sales force. Managed over 30 employees throughout the territory. Coordinated and prepared sales
strategies and new distribution policies.
Business and Marketing Development Analyst
Arab Chamber of Commerce
2003 – 2006 (3 years)
Responsible for the elaboration of marketing strategy promotions of Middle East countries in Brazil.
Coordinated mass mailing and direct mailing in order to encourage trade. Organized and participated in
National and International trade shows to encourage international business and participation in business
fairs in Brazil. Coordinated commercial missions between private and public sectors. Provided orientation
to private and public sector in regards to investments and economics trends in Brazil and the Middle East.
Treasury Desk and Economics Research Intern
BankBoston
Public Company; 10,001+ employees; BKB; Banking industry
2001 – 2003 (2 years)
Business Development and Strategic Intern
Simonsen Associados
Privately Held; 11-50 employees; Market Research industry
1999 – 2001 (2 years)
Education
Pontifícia Universidade Católica de São Paulo
Major, Economics
2000 – 2005
Activities and Societies: Monograph Study - Inflation Target in Brazil
Fundação Getúlio Varga
Specialization
Activities and Societies: Harvard Business School Method of Negotiation Certificated