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Axial 2H 2015: More Needles, Less Hay.
Town Hall – June 2015
Let’s
remember
where we’re
headed.
Organize the capital
market for the
world’s private
companies.
GLOBALLY.
The Private Markets pre-Axial
Making Progress: 800 NDAs, 50 LOIs monthly, online.
The Holy Grail: “All Needles, No Hay”
WHAT’S THE PATH TO THE
HOLY GRAIL LOOK LIKE?
The 3 Principles of Our Product Strategy
1
Be the best way to send and receive
deals on the planet.
Liquidity
2
An online profile for every mid-sized
company and every deal
professional
Network Ubiquity
3
Leverage network & activity to offer
critical information to every member
Engagement
Synchronized Key Milestones for 2H 2015
Company
Overall
GTM +
Network
Customer
Health
902
409-A
New MRR
New MRR
New MRR
New MRR
New MRR
New MRR
New MRR
New MRR
85% L3M NDR
85% L3M NDR
85% L3M NDR
87% L3M NDR
87% L3M NDR
87% L3M NDR
87% L3M NDR
90% L3M NDR
Customer Engagement
Automation - Paid
Customer Engagement
Automation - Owner
Customer Engagement
Automation - Broker
Axial for Advisors
Deal List: Make One!
Axial Inbox!
Database Overhaul
Middle Market Monday!
Inbound revamp
Companies Consolidated
Process
August Promotion!
Lead scoring to MOA/
Sales team
Business owner
scaling….
Business owner
scaling….
December Promotion
Member Profile Launch
Boston Summit
New York Summit
Chicago Summit
CONCORD
Toronto Summit
New York (we’re back)
Atlanta Summit
68% L3M URR
70% L3M URR
70% L3M URR
72% L3M URR
75% L3M URR
76% L3M URR
77% L3M URR
77% L3M URR
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” 3M EBITDA Deals
“x” Connections
“x” Connections
“x” Connections
“x” Connections
“x” Connections
“x” Connections
“x” Connections
“x” Connections
1000+ Mobile
Downloads
Products
2,400+ NDAs Signed
Search Taxonomy
Search Interface 2.0
400+ Mobile Downloads
Awaiting Review 2.0
“x” IBA customers
sending deals
Member Profiles
Recommendation
Interface 2.0
Mobile
Launch
Deal List Launch
Mobile 2.0 Launch
Deal List 2.0 Launch
Axial for CEOs 1.0
Mobile 3.0 Launch
For Capital Providers
Axial is the best way to source deals in the middle
market.
– Predictable quantity and timing of relevant
connections and deals.
– The largest network of middle market professionals.
– Products that 10x my business development
productivity
For Bankers
Axial is the easiest fastest way to build buyer lists and
market deals.
– Deal marketing with Axial is easy and makes me look good
– Buyers now prefer it when I use Axial
Axial is a great place to connect with relevant CEOs.
– Find, connect, and be found by business owners that are ready
(or close to ready) to transact.
For Business Brokers
Axial is the best way to drive interest for their
“larger listings”.
– Easily create and grant access to deals, and generate
interest quickly.
– Buyers love it when I use Axial.
For CEOs
Axial gives me the education, tools, and network to find
capital, find bankers, and grow through acquisitions.
– Safe differentiated environment to research, vet and engage with
relevant advisors and capital providers
Success Sounds Like
Search
“Just pull them up in Axial to see what they’re all about and their
deal history”
Send
“Axial is the best way to share a deal. Best matches, best
response rates, integrated reporting and export tools. I get
deals done much faster and with one less associate.”
Receive
“Axial has become my inbox for all dealflow. Everything I get
goes there or I forward it there. I can sort from there, export to
SFDC, bulk-reply, sort intelligently, sign NDAs. It’s infinitely
better than dealing with it in email. Plus there’s a mobile app so
it works everywhere.”
Success Sounds Like
Search
“Just pull them up in Axial to see what they’re all about and their
deal history”
Send
“Axial is the best way to share a deal. Best matches, best
response rates, integrated reporting and export tools. I get
deals done much faster and with one less associate.”
Receive
“Axial has become my inbox for all dealflow. Everything I get
goes there or I forward it there. I can sort from there, export to
SFDC, bulk-reply, sort intelligently, sign NDAs. It’s infinitely
better than dealing with it in email. Plus there’s a mobile app so
it works everywhere.”
What I’m Looking For This Summer
Company
Overall
New MRR
New MRR
New MRR
85% NDR
85% NDR
85% NDR
902
GTM +
Network
Customer
Health
Products
Inbound Revamp
Companies
Consolidated
Mobile Adoption
Customer Engagement
Automation - Paid
New York Summit!
Updated Liquidity
Process
68% L3M URR
70% L3M URR
70% L3M URR
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
% of Campaign owners
pursuing L30D
2,400+ NDAs Signed
Mobile
Launch
Recommendation
Interface 2.0
Search 3.0 Launch
Set up for
network scale
Increasingly
healthy member
base
Relaunch:
Search + Send
Mobile: launch
“Receive”
One company on
one floor in one
amazing office
Questions?