Download Purpose: As part of the individual giving team you`ll

Job Descriptions
Anthony Nolan is a charity that saves the life of people with blood cancer. Every day,
we match remarkable donors willing to donate their blood stem cells to people who
desperately need life saving transplants. We are driven by our Values of passion,
patient–focus, accountability, innovation and a desire to improve every day.
JOB DESCRIPTION
Job Title:
Job Band:
Reports To:
Direct Reports:
Hours per week:
Contract:
Date:
Department:
Direct Marketing Officer
Band 2
Direct Marketing Executive
None
35 hours
Permanent
May 2014
Job Profile:
Anthony Nolan is a fast growing charity with big plans for the future. This role will
offer the right candidate the chance to work on an exciting range of recruitment and
retention activities, including; TV, SMS regular giving, Door to door and telephone
fundraising. This role offers the right candidate a great opportunity to take their
experience within Direct Marketing fundraising to the next level.
Join our team and help save the lives of people with blood cancer. We give families
hope of a cure, when they have no other hope. By the time this position starts, we’ll
be planning a new TV advert, be a few months into our largest door to door
recruitment campaign to date, trialling our new supporter journeys and building our
SMS regular givers! It is going to be an exciting year, so we need an experienced
fundraiser who has a passion for making a difference.
Purpose: As part of the individual giving team you’ll be managing Direct Marketing
Campaigns against agreed income and expenditure targets. Campaigns will be
project managed efficiently and effectively as part of the overall Direct Marketing
Programme. You’ll be working alongside a direct marketing executive across both
acquisition and retention.
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Job Descriptions
Key Responsibilities
These include but are not limited to:
1.
2.
3.
4.
5.
6.
To plan, develop and implement assigned Direct Marketing Campaigns
(including direct debit campaigns, raffles campaigns, legacy marketing,
payroll giving and telemarketing campaigns) as part of the overall Direct
Marketing Programme.
To excel in the campaign management of assigned Direct Marketing
Campaigns and to be accountable for operating against agreed schedules
and processes, liaising with internal and external customers and suppliers as
agreed.
To demonstrate best practice in working with key internal and external
stakeholders/suppliers to ensure maximum efficiency and campaign
effectiveness.
To take accountability for ensuring that assigned Direct Marketing Campaigns
are managed against agreed expenditure levels.
To track, analyse and report on results from assigned Direct Marketing
campaigns and monitor supporter feedback. And to conduct and present
detailed End of Campaign Reports for Direct Marketing Campaigns which
feed into the planning of future campaigns as appropriate.
To work with the Fundraising Data team on the extraction, supply, returns &
analysis of data for assigned Direct Marketing Campaigns - and to
demonstrate best practice in this area.
Additional Responsibilities:
1.
2.
3.
4.
5.
6.
7.
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To ensure that all Direct Marketing Campaigns support Anthony Nolan’s
evolving brand and follow agreed brand guidelines.
To be pro-active in keeping abreast of industry developments and relevant
laws. Undertake training as necessary.
To handle ad-hoc queries and requests from internal colleagues on
operational aspects of Direct Marketing as requested by the Direct Marketing
Manager.
To support and contribute to the wider objectives of the Individual Giving
Team and to manage other projects as required by the Direct Marketing
Manager or Head of Individual Giving.
To liaise with external agencies, as and when required.
To attend and actively contribute to Individual Giving Team, Fundraising
Team and other meetings which may be held away from the office
To represent the Individual Giving Team at meetings with external agencies
as appropriate.
To deputise for the Direct Marketing Manager as and when required.
To undertake any other activity reasonably requested by the Head of
Individual Giving or Direct Marketing Manager
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Job Descriptions
Person Specification
E=
Essential
D=
Desirable
Attributes
Proven experience of developing market leading creative
E
Proven direct marketing project management skills (particularly direct
debit appeals, telemarketing and legacy marketing).
E
Proven knowledge of working with Excel spreadsheets and databases
to prepare and analyse data for supporter communications as part of
an overall Supporter Development Programme.
E
Proven fundraising experience
E
Experience of managing legacy marketing campaigns
D
Experience of managing telemarketing campaigns
E
Experience of using digital channels as part of fundraising activity
D
Experience of testing within delivery of campaigns, ideally in direct
debit donor acquisition
E
Knowledge of direct marketing techniques
E
Ability to understand and interpret complex situations
E
Ability to make judgements, and recognise when required decision is
outside scope of responsibility
E
Clear and appropriate communication – written and verbal.
E
Knowledge of appropriate processes and strategies
E
Ability to establish relationships of trust with colleagues, agencies,
suppliers and collaborators
E
Able to work with internet and main Microsoft Office products
E
Ability to listen, learn and improve within the role, learn from mistakes
and speak up when opportunities to improve are identified.
E
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Job Descriptions
Is able to work on own initiative and/or part of a team.
E
Is open and honest and positively accepts constructive criticism.
E
Is flexible in terms of time management and can adapt to the needs of
the business.
E
Ability to Is willing and able to embrace and uphold Anthony Nolan’s
values and apply them to every day activity.
E
Pro-actively participates in the scheduled appraisals meetings.
E
Respects the importance of good time keeping, punctuality and
reliability and puts it into practice.
E
Takes responsibility and accountability of one’s actions and makes
informed decisions.
E
Ability to work within all Anthony Nolan policies and procedures
including Data Protection, Health & Safety, and Dignity at Work.
E
Note: Our Terms and Conditions of Employment can be found on our Website.
http://www.anthonynolan.org/Jobs/Benefits.aspx
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