Download Customer references are undeniably the most powerful sales tool in

Customer Reference Made Easy
Customer references are undeniably
the most powerful sales tool in your
arsenal, but making sure they are used
to their full potential has challenges.
Do these circumstances
sound familiar?
Finding customer references
is a last minute fire drill
Customers are reluctant to
share their stories publicly
A black market for customer information
exists within your company
Your customer reference program
lacks executive support
Partnering for Your Program Success
Boulder Logic is the leader in customer reference program software,
providing a proven solution for scalable, enterprise, customer programs.
Since 2003, Boulder Logic has been helping clients accelerate sales and
increase their market credibility using customer references. We share
our expertise and passion for customer marketing. Every implementation
includes our recommendations for program design, implementation best
practices, and the ongoing guidance and support necessary to help you get
the most from your customer reference investment.
Our implementation methodology creates the foundation for success
We’ve found that showing results quickly and then building on those
results provides the best path to success. We recommend simple, short
duration phases that reduce complexity, set clear expectations and rapidly
demonstrate results.
Our cloud-based delivery keeps it simple
Our hosted environment is maintained by a professional staff to provide
the highest levels of enterprise scalability, availability and security. We are
here to make sure that your attention can stay focused on the program and
not the technology.
Our professionals guide you every step of the way
Boulder Logic is a team of specialists in customer reference management.
We believe strongly in the value of customer marketing and understand
your needs because we have lived them.
Sandi Montour
Customer Reference Manager
Progress Software
“Boulder Logic was chosen for many reasons. First, the trust and confidence they
instilled in us was a key differentiator, and time has proven how committed they
are to their customers. We’ve been impressed with the knowledge and responsiveness
of everyone at Boulder Logic. Our experience has been just outstanding.”
Customer Reference Made Easy
Our Customer Reference Solution
K E Y F E AT UR E S
Our solution has been designed with customer reference best practices in
mind. We help you create a showcase of customer successes and automate
customer recruitment, recognition and the fulfillment of live activities.
Intelligent Search
Automated Workflows
Usage Thresholds
Closed Feedback Loops
Personalized Micro Sites
Find the right customer references efficiently. Search results are ranked
based on how closely they match an ideal customer for your opportunity.
Streamline your process by creating a self-service system for notifying
stakeholders and securing the necessary permissions for nominations and
live customer reference activities.
Set customized controls for customer usage that respect customer
preferences and protect these critical relationships from overuse
and burnout.
Use automated surveys to confirm the completion of reference activities
and measure the impact your customers have had on your business.
Expand the distribution of case studies, videos and other customer
marketing content using personalized micro sites that track
visitor statistics.
Incentive Programs
Manage a customer incentive system to determine which customers have
contributed the greatest business value to your program.
Update Campaigns
Collect updated customer information by sending targeted surveys that
populate your customer reference database directly.
ROI Reporting
Working with Your CRM
Track customer references to the opportunities where they are involved,
revealing impact on revenue and affect on sales cycle length.
Boulder Logic provides a seamless integration and data synchronization
with your current CRM application, including our highly rated
AppExchange package for Salesforce.
Get started today. 800.715.1910
[email protected] • www.boulderlogic.com