Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
MIDLANDS STATE UNIVERSITY FACULTY OF SOCIAL SCIENCES DEPARTMENT OF HUMAN RESOURCE MANAGEMENT Calvin T Muzariri Reg no r0330923 Msc HRM Organisational analysis and HR Strategy Question :what is the relationship between technology and innovation in building and sustaining corporate strategy. Introduction Private and public organizations are concerned about keeping pace with fast changing environment and this require constant effort on innovation however the bottom line is that many innovations fail even with the availability of effective technology .eg it takes a second to press an enter button to convey a strategic message and takes 7 months or years to receive feed back .The success of innovation and change is backed by continous organizational change Technology Technology is a broad concept that deals with a species' usage and knowledge of tools and crafts, and how it affects a species' ability to control and adapt to its environment. In human society, it is a consequence of science and engineering, although several technological advances predate the two concepts Simply, technology is the application of one's to knowledge towards innovation. it is making use of what you have learned in real life. Innovation Arcording to Pixie (2011)technology is anything that has just been, or about to be, or in the mind of to be invented. Anything that steers us forward from where we are in science. The term innovation derives from the Latin word innovatus, which is the noun form of innovare "to renew or change," . Although the term is broadly used, innovation generally refers to the creation of better or more effective products ,processes,technologies or ideas that affect markets . Innovation is however promoted by flexibility in the work place hence it is important to provide an account of how it can manifest itself in the corporate strategy formulation and maintenance .The growth of technological changes has lead to an increased need to create innovation leaders. Corporate strategy Is concerned with the overall purpose and scope of the business to meet stakeholder expectations .Coporate strategyis stated explicitly in the mission statement .(Scholes The relationship of technology and innovation Technology has been explained by Rao (2010) as enjoying a shift from being a driver to an enabler of innovation .The major commentary made was that it is difficult to visualize serious innovation without technology backing up the process .in my view the first assumption hold true in that innovation has to be enabled by the available technology. The role of technology is dynamic therefore it is key in shaping the corporate strategic vision .Technology and innovation is therefore used as an instrument to measure the possibility of success of the overall organization .Fast runners are able to set targets by evaluating their intended market share based on the assumption that the organization is operating in a free market that is characterized by competition for resources .It is this combination that provide a scan of the environment through enabled performance instruments. Innovation and technology are two functional activities that co-exist .Rao explained them as having an inseparable friendship or uneasy truce .This clearly illustrate that the elements are closely related and they support each other however ,technology performs the role which is dynamic in nature and it is shaped by the dictates of the corporate environment . The concept of building and sustaining corporate strategy In building a strategy the assumption by Mintzburg is that strategy starts before implementation (strategy conceptualization ).In his model of termed the rational dimension comprise two activities The designing school Planning school This is the source of establishing the strategic choice through utilization of the minds that should analyse the top down communication processes that are relevant to the strategy. In corporate planning, innovation aids in comfort ,convenience and efficiency in everyday life. For instance, the benchmarking concept is widespread with the advent of technology and innovation.The conept is addressed by Jones at al(2005)who talks on the impotence of information communication technologies which in my view is a key element that necessitates the sustainencxe of corporate strategy .The key assumption being that corporate strategies require effective consultation and communication as away to map up a profitable investment. These are the activities that we see being forstered by the combination – They are used to anticipate the possible corporate strategy outcomes . Value creation Pace of decision making Technology and innovation build efficiency systems in the formulation and implementation process provided ,a platform for flexibility is made available . Enhancing the organization to scan the environment and keep the pace with with fast changing environment ,an example is the information communication technologies are making an impact to corporate success. They are the determinant of potential (swot) Technology and innovation are used as tools for change The successful strategist guide their organizations through the process of innovation . Bibliography Rao s (2010) Innovation in financial services, finextra , Jones at al(2005)Business communication ,Thomson ,Ohio William etal (2004)strategigic management and business analysis .Butterworth.Burlington Wheelen and Hunger(