Download INDIA REGIONAL CHANNELS PROPOSED ETV INVESTMENT

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Growth In Regional Channels
•
The regional ad market is significant; the top regional ad markets are approaching the size of the Hindi ad market
•
Competitors are rapidly expanding their regional footprint, with 18% CAGR (2008-2012) in the number of regional channels
Break-up of channels
Language
spread across
India
No. of channels
Regional
2008
2012
CAGR
114
220
18%
Hindi
58
61
1%
English
41
41
0%
Others
Total
176
389
301
623
14%
12%
Regional GEC Markets (top 6 regions and Hindi)
Region
Tamil
Telugu
Kannada
Bengali
Marathi
Malayalam
Top six
Hindi
TV HHs
(MMs)
16.1
14.2
9.3
8.7
16.2
7.4
72
Ad Market
(US$ MMs)
213
145
102
142
71
105
777
108
1,055
Note: Ad market calculations based on current exchange rate of 55 INR:USD,
>20% weaker than rate used in previous version
Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2012;
TAM Universe Update 2012; Edelweiss Report - March 2012; Note - $ = INR 55
1
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