Download Given the changed digital landscape, SAG

Given the changed digital landscape, SAG-AFTRA and the JPC
have commissioned a study to review digital measurement
Project Context & Description
• The market for digital video and audio
is exploding
• Spend on digital advertising that can
feature union performances continues
to grow (27% CAGR for digital video,
~14% CAGR for digital audio)
• In addition, definitions and standards
for measurement for digital
advertising have improved (e.g., the
IAB and MRC set standards on
viewability, and SAG-AFTRA and the
JPC mandated the use of ad tagging)
Project Context & Description
Major Project Goals
Common working understanding of digital media
landscape:
−What has changed, and how key developments
are likely to evolve
−How use cases and budgets for digital media
differ from traditional media
−Media measurement
Common working understanding of the advertising
technology vendor landscape, with emphasis on
vendors that may be valuable for compensation
systems
“2020 Vision” of advertising and media
measurement, with potential implications for union
performances/compensation across all platforms
Action plan for SAG-AFTRA and JPC including
initiatives to best prepare for the “2020 Vision” and a
sustainable, long-term solution