Download marketing factory product overview

MARKETING FACTORY
PRODUCT OVERVIEW
Leveraging personalization
into predictable relationships
VERSION1 - OCTOBER 2015
PARIS | GENEVA | WASHINGTON D.C. | CHICAGO | HOUSTON | TORONTO | SAN FRANCISCO | BOSTON | DÜSSELDORF
PRODUCT OVERVIEW
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Leverage complete customer profiles through real-time, infinite ‘drill-down’ analytics with
cross-reference capabilities to create promotions, automated marketing and personalized
conversations with customers.
When you superimpose your customer’s experience with
your brand on top of your organization’s systems to create a
relationship with them, it should not feel like you have loose
ends, bloated response times or multiple checkpoints.
Your customer should be the center of everything - your
systems, your personnel, your technology, your offers,
your messaging and more to have an optimal personalized
experience. Marketing Factory gives marketers and businessbuilders the ability to create those experiences easily with an
intuitive interface.
PRODUCT OVERVIEW
As a result, your company can minimize distractions and
eliminate lengthy response times with a frictionless workflow
between external information to internal process to external
environment. This increases credibility, cultivates relationships
and, consequently, generates revenues.
Marketing Factory’s feature scope powers Digital Factory
to give marketers the agile autonomy needed to have
conversations in the moment that match your customers
where they are in their focus.
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Key Features
Marketing Factory has been designed to centralize and leverage customer intelligence to enable personalized relationships.
Landing pages, lead management, progressive profiling, data analysis, efficient content marketing… it all happens real-time and
with no IT involvement.
Lead Management
Track website visitors
to determine best lead
generation tactics and
optimize sales strategy
effectiveness. Nurture
prospects in their buying
cycle. Forward only the
most qualified leads to
Sales.
Landing Pages, Forms
& DAM
Plug-and-play components
create and update landing
pages without IT skills.
Create multi-conditioned
forms through Form
Factory and allow Digital
Factory to manage your
Digital Assets.
Profiling / Lead Nurturing
Document visitor
interactions over time
to analyze the exact
conversion process. Use
built-in functionality to
merge duplicate profiles for
clean records. Solid profiling
is the core of personalized
conversations.
Efficient Content
Marketing
Align your content with
customer interest and
lifestyle indicators for
greater relevance. Content
in context is the glue for
your customer relationships
- be effective!
Agile Integration
Marketing Factory
leverages (vs. replaces)
existing infrastructure. It is
scalable, handling big data
and marketing automation
cost-effectively. Simple
integration aggregates data
from third-party tools.
PRODUCT OVERVIEW
1:1 Personalization
Real-time information
provides dynamic,
contextual experiences
that generate conversion.
Personalization rules can
be set based on user profile
attributes, past activity and
visit context.
Campaign Results
Orchestrate campaigns and
see their performance in an
understandable dashboard.
Sophisticated visitor and
buyer analysis creates
targeted segmentation for
marketing automation and
visitor engagement.
Measure and Optimize
Measure investment
performance and refine
for ideal customer reach.
Optimize marketing efforts
with A/B testing, data drilldown to the persona level
and multi-variant testing.
Experience Hub
Built for the average
marketer, the intuitive
visual interface prevents
overwhelm by presenting
clear, complete and
understandable information
to create personalized
content and landing pages.
Discover more features and ask for a demo:
www.jahia.com/marketingfactory
Join the conversation:
www.jahia.com/community
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360-Degree Customer View
Create personalized experiences based on all gathered data
and measure results for future refinement. Marketing Factory
is scalable to comfortably handle and process big data Since
Marketing Factory is built using the Context Server standard
known as Unomi, customer privacy is protected.
—— Aggregate information from cross-device customer activity.
Note: customer privacy is not sacrificed as certain pre-defined
properties may be protected.
—— Create master customer records automatically by merging
multiple profiles for consistency.
—— Analyze data based on individual information (vs. mass
analytics).
—— Deepen the identity of a customer through progressive
profiling to see their preferences, habits and buying patterns.
—— Set up relevant Key Performance Indicators (KPIs) to trigger
next-level actions and metrics.
Powerful, Meaningful Segmentation
By classifying visitors into meaningful
segments, marketers can create highly
targeted and engaging user experiences
through campaigns, personalization, online
testing and marketing automation.
—— Enrich sales and marketing enablement via true customer
intelligence.
—— Analyze infinite ‘drill-down’ data for quantitative and
performance insights.
—— Cross-reference all profile properties for optimal
personalization.
—— Track continuously how many people are in your current
selection in order to make sure it is a viable selection pool.
—— Use the Interests feature to enable psychographic profiling
based on ‘digital body language’, which allows refinement of the
user profile based on its online behavior.
PRODUCT OVERVIEW
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Progressive Customer Journeys
Take Content To Commerce
It is a fact that people continuously evolve over the course of
their lifetime; with Marketing Factory, you can now have the agile
technology that keeps up with them!
—— Determine the exact conversion process from prospect
to customer throughout the buying journey to optimize
your sales strategy.
—— Understand how your customers live, buy and engage with
what they believe will make their lives better.
—— Build out complete personas and profile data over time from
multiple access points.
—— Focus on individual behaviors and interests to have a dynamic,
relevant and unique relationship with each customer.
—— Learn the right data for your audience— including when and
what they want—and then convey that as an offer or digital
dialogue for compelling action.
—— Respond quickly to customer wants and needs accordingly to
their changing lifestyle choices and behaviors.
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Develop customer personas
Establish content goals
Create personalized content
Approve content in workflows
Store assets in one place
Build functionality with agility
Deliver via multiple instances
See customer consumption
Analyze behavior patterns
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—— Develop highly personal experiences designed to
motivate conversion.
—— Gain granular, actionable and in-the-moment
intelligence on customers.
—— Fill your sales pipeline with ideal prospect clients.
—— Nurture visitors into leads through compelling content to fill
your sales pipeline with ideal prospect clients.
Filter your NON-ideal prospects to avoid wasting time and, instead,
focus where it matters most - on the ‘high probability’ leads to clean
up and streamline your sales pipeline.
Understand buying triggers
Gain customer intelligence
Test using A/B content
Optimize sales strategy
Uplevel contextual content
Distill prospect demand
Simplify engagement process
Enable sales relationships
Protect privacy with Unomi
PRODUCT OVERVIEW
… All With Simple Tools
AND
Without IT Involvement!
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Clean, Standards-Based Architecture Easy-To-Use Personalization Tools
Jahia created the industry standard for clean architecture, so
Marketing Factory is built accordingly with agility and security.
—— Gather data through the software engine to compute marketing
information and unify visitor-related data; data is stored in a
noSQL repository: Elastic Search.
—— Aggregate data and other relevant external application features
through Digital Factory author­­ing interfaces.
—— Extends on the fly (e.g., segments, goals, lists and more).
—— The user interface is ‘pick and click’ if used with Digital Factory,
or if used with other platforms, works with
copy / paste functionality.
—— Works on several sites at the same time and can be used
by several marketing teams with different needs (including
multi-lingual).
Marketers require a large set of features to serve customers
without overwhelming them; Marketing Factory provides
them in an easy-to-use interface while leveraging existing
infrastructure.
—— Optimize marketing automation and other campaigns based on
clearly understandable results in context.
—— Have independence building online projects in the moment with
plug-and-play components.
—— Manage all related digital marketing materials and nurture
robust visitor profiles without any IT involvement.
—— Administer peak personalization based on variants - and there
are unlimited variant conditions within Marketing Factory.
—— No processing time is needed as data is available real-time.
Agile Autonomy for Marketers
With the Internet of Things (IoT), the physical world is converging with the digital world. Real-world business happens with a
few clicks at the speed of (digital) light. Your customers are dynamic in their interests, focus and buying behavior. You have only
micromoments to catch their attention, build relationship and compel action.
The good news is that Marketing Factory delivers the ability to apply what you know about your customers through deep
segmentation to personalize content and promotions on the fly so you can engage them in relevant conversations and
cultivate a relationship.
Identify subject-matter experts to tap their knowledge.
PRODUCT OVERVIEW
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DIGITAL MARKETING IS A PARADIGM SHIFT Technology today is comprised of tons of tools loaded with features
(that most marketers will not use for various reasons), integration
challenges, faster requests for time to market… not to mention the
escalating resources needed to produce reams of great content that
can become diluted or even changed over multiple sites.
In-house staff handles responsibilities from their role perspectives
but may get caught in ‘silo’ thinking because they are limited in doing
their best as a result of fragmented systems. It becomes challenging
to manage everything behind the scenes. The net result of all this
effort is the disassociation from the real point of it all - your customer.
The next wave of automating your digital marketing initiatives does
not begin with marketing; rather, it begins with designing a digital
experience for your customers and in-house users that is delivered
through a tailored User Experience Platform (UXP). It must be agile
enough to pivot when customers change their conversations. And it
must expand with your organization as your bottom-line results grow.
Digital marketing requires visionary thinking along with the agile
technology that can accommodate that vision now and for tomorrow.
Marketing Factory is the foundation that supports next-level
relationships with your market - starting today.
TAKE THE TOUR
›
ABOUT JAHIA
Jahia Solutions Group, a Swiss
software company since 2002,
delivers next-level digital
experience management
(DXM) through tailored User
Experience Platforms (UXPs)
to accelerate digital enterprise
transformation at a lower cost
of integration and with faster
delivery. Jahia’s open source,
flexible platform seamlessly
manages multiple operational
ecosystems which unite to
manage the entire customer
lifecycle with agility through
changing market conditions for
digitally-savvy customers across
the globe.
Each solution provided by
Jahia stems from Jahia’s
vision of convergence: to
streamline enterprise digital
projects across all channels
and accelerate corporate-wide
deployments by bridging the
IT / Marketing lifecycle gap.
Jahia’s product suite includes:
Digital Factory, Workspace
Factory, Portal Factory, Form
Factory, Marketing Factory
and Commerce Factory.
Headquartered in Geneva,
Switzerland, Jahia Solutions
Group has its North American
headquarters in Washington,
DC, with offices in Chicago,
Houston, Toronto and
throughout Europe.
Jahia counts hundreds of global
brands and governmental
organizations among its loyal
customers in more than 20
countries.
France – Paris
T +33 1 44 79 33 79
Germany – Düsseldorf
T +49 211 178 377 36
For more information:
Austria – Klagenfurt
T +43 463 287 008
Canada – Toronto
T +1 905 257 7471
CONTACT US
Group HQ – Geneva
Switzerland
T +41 22 361 34 24
North American HQ –
Washington, DC
T +1 202 621 7604
PRODUCT OVERVIEW
[email protected]
www.jahia.com
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