Download Question # 1 of 10 ( Start time: 06:20:13 PM ) Total Marks: 1

Solved by Muhammad Naveed (Mirza)
MKT 501
Quiz’s solution:
Quiz Start Time: 06:20 PM
Time Left 81
sec(s)
Question # 1 of 10 ( Start time: 06:20:13 PM ) Total Marks: 1
Which of the following takes place at retailer’s end?
Select correct option:
Promotion
Placing
Pricing
Exchange
Quiz Start Time: 06:20 PM
Time Left 80
sec(s)
Question # 2 of 10 ( Start time: 06:20:44 PM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Quiz Start Time: 06:20 PM
Time Left 87
sec(s)
Question # 3 of 10 ( Start time: 06:21:56 PM ) Total Marks: 1
A brand which is created and owned by a reseller of a product or service is known as:
Select correct option:
Co-brand
[b]Private brand[/b]
Manufacturer's brand
Licensed brand
Quiz Start Time: 06:20 PM
Time Left 88
sec(s)
Question # 4 of 10 ( Start time: 06:22:51 PM ) Total Marks: 1
Which of the following is the first step in the new product development process?
Select correct option:
Idea generation
Idea development
Idea screening
Idea testing
Quiz Start Time: 06:20 PM
Time Left 86
sec(s)
Question # 5 of 10 ( Start time: 06:23:49 PM ) Total Marks: 1
_________ refers to the likelihood that a given operationalized construct will yield the
same results if re-measured.
Select correct option:
Meta-analysis
Conceptualization
Validity
Reliability
Quiz Start Time: 06:20 PM
Time Left 87
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Question # 6 of 10 ( Start time: 06:25:15 PM ) Total Marks: 1
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an
example of:
Select correct option:
Functional discount
Seasonal discount
Quantity discount
Cash discount
Quiz Start Time: 06:20 PM
Time Left 80
sec(s)
Question # 7 of 10 ( Start time: 06:26:13 PM ) Total Marks: 1
In which of the following company specifically creates a brand to counter a competitive
threat?
Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand
Quiz Start Time: 06:20 PM
Time Left 86
sec(s)
Question # 8 of 10 ( Start time: 06:26:55 PM ) Total Marks: 1
Which of the following is the best example of a product that is suitable for sampling?
Select correct option:
Shampoo
Ceiling fan
Leather briefcase
Lawn furniture
Quiz Start Time: 06:20 PM
Time Left 26
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Question # 9 of 10 ( Start time: 06:27:44 PM ) Total Marks: 1
________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing
the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction
Quiz Start Time: 06:20 PM
Time Left 77
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Question # 10 of 10 ( Start time: 06:28:56 PM ) Total Marks: 1
Distribution channels are restricted to:
Select correct option:
Services
Physical products
Services and physical products (not sure)
Services and intangible products
Quiz Start Time: 06:38 PM
Time Left 58
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Question # 1 of 10 ( Start time: 06:38:00 PM ) Total Marks: 1
IMC stands for what?
Select correct option:
Internal marketing communication
Integrated marketing communication
Integrated managing company
Internal marketing community
Quiz Start Time: 06:38 PM
Time Left 77
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Question # 2 of 10 ( Start time: 06:38:45 PM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Quiz Start Time: 06:38 PM
Time Left 85
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Question # 3 of 10 ( Start time: 06:39:54 PM ) Total Marks: 1
career in sales may offers:
Select correct option:
Opportunity for advancement
High earnings
Personal satisfaction
All of the given options
Quiz Start Time: 06:38 PM
Time Left 77
sec(s)
Question # 4 of 10 ( Start time: 06:40:50 PM ) Total Marks: 1
A new or developing market is _________ for company.
Select correct option:
Opportunity
Threat
Weakness
Strength
Quiz Start Time: 06:38 PM
Time Left 87
sec(s)
Question # 5 of 10 ( Start time: 06:41:58 PM ) Total Marks: 1
The most flexible element of marketing mix which can be changed quickly is:
Select correct option:
Promotion
Price
Place
Product
Quiz Start Time: 06:38 PM
Time Left 47
sec(s)
Question # 6 of 10 ( Start time: 06:43:26 PM ) Total Marks: 1
In which of the following distribution only specially selected resellers are allowed to sell?
Select correct option:
Intensive distribution
Selective distribution
Corporate distribution
Exclusive distribution
Quiz Start Time: 06:38 PM
Time Left 77
sec(s)
Question # 7 of 10 ( Start time: 06:44:16 PM ) Total Marks: 1
Which of the following statement is TRUE about publicity?
Select correct option:
Publicity is a tool of direct selling
Publicity is a tool of public relations
Publicity is a tool of sales promotion
Publicity is a tool of advertising
Quiz Start Time: 06:38 PM
Time Left 65
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Question # 8 of 10 ( Start time: 06:45:33 PM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images,
sizes, warranties, returns, designs and features?
Select correct option:
Product
Price
Promotion
Place
Quiz Start Time: 06:38 PM
Time Left 77
sec(s)
Question # 9 of 10 ( Start time: 06:46:41 PM ) Total Marks: 1
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market
Quiz Start Time: 06:38 PM
Time Left 41
sec(s)
Question # 10 of 10 ( Start time: 06:47:45 PM ) Total Marks: 1
A price set by the retailer and often attached to a product with a sticker is known as:
Select correct option:
Market price
List price
Retail price
Wholesaler price
Quiz Start Time: 07:11 PM Time Left 90
sec(s)
Question # 1 of 10 ( Start time: 07:11:14 PM ) Total Marks: 1
A brand which cost more than other products is called:
Select correct option:
Premium brand
Economy brand
Co-brand
Family brand
Quiz Start Time: 07:11 PM Time Left 88
sec(s)
Question # 2 of 10 ( Start time: 07:12:48 PM ) Total Marks: 1
Which of the following is NOT a part of broad environment?
Select correct option:
Economy
Demographics
Technology
Corporate culture
Quiz Start Time: 07:11 PM Time Left 88
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Question # 3 of 10 ( Start time: 07:14:02 PM ) Total Marks: 1
Advertising slogans are often proved to be the most effective means of ___________ to
one or more aspects of a product or products.
Select correct option:
Drawing attention
Marketing communication
Publicity
Sales promotion
Advertising Slogan
Advertising slogans are claimed to be, and often are proven to be, the most effective
means of drawing attention to one or more aspects of a product or products.
Quiz Start Time: 07:11 PM Time Left 87
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Question # 4 of 10 ( Start time: 07:15:18 PM ) Total Marks: 1
All of the following are the forms of promotion EXCEPT sales:
Select correct option:
Seller promotions
Trade promotions
Business promotions
Consumer promotions
Types of Sales Promotion
In the Sales Promotion tutorial we saw that promotions can be classified into three main
areas:
• Consumer Market-Directed
• Trade Market-Directed
• Business-to-Business Market-Directed.
Quiz Start Time: 07:11 PM Time Left 89
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Question # 5 of 10 ( Start time: 07:17:02 PM ) Total Marks: 1
Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Reference:
Second Degree Price Discrimination
This type of price discrimination occurs when a firm is trying to sell off any excess
capacity it has remaining at a lower price than the normal published price.
Examples of second degree price discrimination can be seen in any market where excess
capacity needs to be eliminated, examples are:
• The traditional end of season sale.
• Reduced prices for cinema and theatre in the afternoons.
• Last minute bargain holidays.
Question # 6 of 10 ( Start time: 07:18:08 PM ) Total Marks: 1
During which stage of new product development does the firm consider profitability?
Select correct option:
Idea generation
Business analysis
Market testing
Product development
Quiz Start Time: 07:11 PM Time Left 85
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Question # 7 of 10 ( Start time: 07:19:45 PM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 8 of 10 ( Start time: 07:20:26 PM ) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and
enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 9 of 10 ( Start time: 07:21:31 PM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Quiz Start Time: 07:11 PM Time Left 89
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Question # 10 of 10 ( Start time: 07:22:50 PM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers