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ENZA
Before 1991, New Zealand apples and pears were marketed under the name ‘New
Zealand’. However ‘New Zealand’ can be used by any exporter from this country,
regardless of the quality of their product, and it cannot be registered as a fruit brand.
So in 1991, the New Zealand Apple and Pear Marketing board introduced the brand
“ENZA’ for its export pip-fruit. The letters don’t stand for any words - ENZA was chosen
because it’s culturally acceptable, has a strong association with New Zealand and is
short and snappy to fit neatly within the apple and pear logo.
ENZA now markets New Zealand apples and pears to over 65 countries. Also grows
apples in 12 countries. Key supplier of fresh produce to 22 of the world’s top 25
retailers. Owns the rights to new global varieties including JAZZ™and ENVY™ apples
and ENZARed™, ENZAGold™ and Summerkiwi Kiwifruit™.
From exporting almost 80 percent of the crop to the United Kingdom in 1948, today
over 70 percent of our pip-fruit is exported to countries outside of Britain.
More than 70 percent of ENZA pip-fruit is sold by offshore subsidiaries and joint
ventures to retail operations and major wholesale distributors. By removing the middle
person who acts as a distributor, ENZA ultimately improves returns to growers.
ENZA merged with Turners & Growers in 2003 to create global growing and
distribution network.
Turners & Growers have three key offshore operations for the distribution of ENZA
pip-fruit:
• Delica Global – A sister company of ENZA in the Turners & Growers group,
Delica Global specialises in procuring the finest produce from New Zealand and
around the world for export into the Asia region. Based in Auckland, Delica
Global has offices in Hastings, Melbourne, Lima, Los Angeles and Canada.
•
ENZAFRUIT Continent – A long established and fully-owned subsidiary,
based in Belgium, dedicated to ENZA’s business in continental Europe.
•
Worldwide Fruit – 50 percent owned United Kingdom agents, specialising in
pip-fruit distribution and marketing but also handling a range of other products
including stone fruit, avocado, soft fruit and kiwifruit.
•
The Oppenheimer Group – U.S. subsidiary is 15 percent owned marketers
of eight key product categories (pip-fruit, kiwifruit, grapes, citrus, stone fruit,
mangoes, pineapple, and greenhouse product) throughout North America.
TURNERS & GROWERS
Sells approximately of $1 billion of fresh produce globally each year. There are 45
companies worldwide in the Turners & Growers Group including ENZA. It is New
Zealand’s leading distributor, marketer and exporter of premium fresh produce.
Turners & Growers are the largest corporate horticulture investor in New Zealand and
the largest grower of new apple varieties, hothouse tomatoes and citrus. They own
the largest network of fresh produce markets in New Zealand facilitating more than
200 million kilograms of fresh fruit and vegetables every day.
Turners & Growers are one of the largest operators of fruit cool stores and pack
houses throughout New Zealand. The company also operates a specialized fresh
produce transport fleet in New Zealand that travels more than 4 million kilometres
every year.
Brief History
The business was started by Edward Turner in 1897. Joined by 9 sons, the business
later became E Turner & Sons Ltd. It amalgamated with grower cooperative in 1921
to form Turners & Growers Ltd. Turners Car Auctions Limited was separated from the
Turners & Growers Group on 1st May 2002 and now reports as a separate public
company.
Australia’s largest diversified produce exporter DELICA Limited was formed in March
2007 by a collaboration between Turners and Growers and the DELICA Group.
Kerifresh Limited a large Mandarin, Lemon and Kiwifruit orchard and packhouse in
Kerikeri was successfully acquired in March 2008.
The German company Baywa Aktiengesellschaft took a controlling interest in the
company in March 2012.
Principal Operating Subsidiaries
• Turners & Growers Fresh Ltd - Fruit & Produce & Flower Wholesalers,
Auctioneers and Distributors, Importers, Exporters, Transport operators,
Prepackers and Produce Container Hirers Major locations - 15 cities from
Whangarei to Dunedin.
• Status Produce Limited – Glasshouse Tomato production and other covered
crops. Packhouse operators. Located South Auckland and Mangere
• Enza Limited – Worldwide Pipfruit exporters and coolstore operators. Located
primarily in Hastings, Nelson and Dunedin
• Enza Foods New Zealand Limited – Fruit Juice Processors and food
ingredient manufacturers. Plants located in Hastings and Nelson.
• Kerifresh Limited – Citrus and kiwifruit orchard with cool store and packhouse
facilities. Located in Kerikeri.
Shareholding
The Substantial Shareholders are:
•BAYWA AKTIENGESELLSCHAFT 85.498M = 73.07%
•Pacific Fruit Group, Ecuador 14.351M shares = 12.26%
•Scales Corporation 12.060M shares = 10.31%
Directors
Currently there are 7 directors on the Board including 2 non-executive directors.
References:
www.enza.co.nz
www.turnersandgrowers.com