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CV
Besse Elisabeth Mattson, DIHR
BESS Marketing
Karlavägen 94
SE-115 22 Stockholm
+46 709 99 98 99
[email protected]
I have many years’ broad experience in marketing communication and project management with
well-known brands across multiple industries. These include IT/telecommunications, film, media
and advertising, travel, retail and customer service. My experience covers both consumer-oriented
mass marketing as well as business-to-business marketing campaigns. For the last four years, I
worked as an independent consultant with several projects for Inter IKEA and earlier in the
IT/telecommunications industry for Ericsson and Telia. Prior to consulting, I have been employed as
a marketing manager, account manager, project manager, and media advisor. I have also lived and
worked abroad for a number of years.
Consulting Experience:
Inter IKEA, 2002-03. I have been hired as project leader and production manager for the creation of a
video presenting the IKEA concept and establishment to target groups such as municipals, local
authorities, opinion groups and local business communities throughout the IKEA world and other
special projects.
Ericsson Internet Applications, 2001-2002. I was contracted as marketing communication project
manager for the launch of the Ericsson mobile commerce platform.
Telia Enterprise, 1999-2000. I was hired as project leader for Business-to-Business marketing
communication and e-commerce customer relations.
Recent Employment History:
Sandrew-Metronome, 1996-99
As marketing manager, I launched many Swedish films and far more foreign films. I was responsible for all
marketing, sales promotions public relations, press and other communication and worked with the film
producer, director and the actors for brand management purposes. Responsible for initiating and executing
various agreements for sales and product placement. I also worked on marketing the company-owned
theaters and launched the new brand for the enterprise, upon its becoming an operating concern in
Finland, Denmark, Norway and Sweden.
STORA Enso, 1995
Project leader for a market survey investigating the market for an establishment of a sales company in
Hungary, for the Merchant Division.
IKEA, 1987-1994
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During the last years of my IKEA employment I worked for the Central European organization at IKEA
and was responsible for the catalogue and overall marketing. I developed opening-campaigns launching
several new stores in these areas, which at the time were virgin markets. To create the marketing strategies
for these countries, I developed and conducted market research in Hungary, the Czech Republic and
Poland. I also arranged public relations activities and organized trips with the local press to Sweden.
During my five first years at IKEA I was catalogue group manager and supervisor of the project managers
at ICAP (IKEA Catalogue & Advertising Production). I was also a member of the Board at ICAP. I had
responsibility for three region’s core catalogues. During my first year I was responsible for one region Scandinavia and the following years Scandinavia, South Europe, North America, Central Europe and
IFPM. I initiated the development of new cooperative working methods and collaboration between the
countries thereby reducing costs and launched a new version of Ikea’s home decorating catalogue for the
North American market.
Earlier Employment History
1985-1987
Länsförsäkringar (1st insurance alliance), marketing department, Project manager.
1984-1985
Veckans Affärer (1st business magazine), marketing department, Account manager.
1981-1983
Dagens Nyheter (1st morning paper), marketing department, Media advisor.
1979-1981
Grey (international advertising agency), Project leader and Account manager.
1976-1978
Ving (tour operator, My Travel Group), Local manager and Guide.
1973-1975
Golay S.A., (international trade), Manager secretary.
Education
1980-1981
University Certificate in Marketing, Mass media Communications and Project Management
from IHR, University of Stockholm.
1976-1980
(University-studies six semesters), Media & Communication, Film & Television,
Economics and Educology, University of Uppsala and Stockholm.
1971-1972
Manager secretary School, University Extension in Stockholm and Lausanne.
1970-1971
French language studies at École français moderne, University of Lausanne, Switzerland.
1966-1970
Upper Secondary Education, Social Sciences, Stockholm.
Management Programs
Center for Central Europe, Stockholm, a six months business development program.
IKEA’s Management Program, IKEA ambassador and a manager program.
Other Activities:
Event responsible for the network DIHR, the members are university degreed students of Marketing,
Advertising and Public Relations at IHR, University of Stockholm. Initiate and create programs together
with international companies, PR- and event companies, agencies, designers and business magazines.
International experience
I have been working mainly for international companies and gained broad contact with numerous cultures.
During my IKEA employment, I worked and lived in Central Europe. I lived, both as a student and
working in Lausanne, Switzerland for five years. I worked six seasons for Ving in Spain, Italy and Austria
in-between my university semesters.
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Languages
Fluent in English and French, comprehension of German, Italian and Spanish.
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