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Download Building a sucessful start-up from theory to practice
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BUILDING A SUCESSFUL START-UP FROM THEORY TO PRACTICE Dr. Giora Yaron 1 AGENDA EXPERIENCE BASE RULES TO FOLLOW IDENTIFYING THE NEED IDENTIFYING THE TECHNOLOGY BUILDING THE TEAM THINK GLOBAL GO LOCAL FROM DAY ONE FOCUS!! FOCUS!! FOCUS!! BUILD TO LAST SELF FUNDING PLAN 2 EXPERIENCE BASE INDIGO; IPO @$1B IN 1994 COMSYS; SOLD TO CONEXANT IN 1996 ITAMAR MEDICAL; MEDICAL STARTUP PENTACOM; SOLD TO CISCO IN 1999 P-CUBE;SOLD TO CISCO IN 2004 EXANET; DISTRIBUTED STORAGE PROLIFY; IT GOVERNANCE Qumranet; VM INFUSTRUCTURE YISSUM; HU TECHNOLOGY TRANSFER CO MERCURY;PUBLIC, MARKET CAP $3B-$4B 3 RULES TO FOLLOW IDENTIFYING THE NEED IDENTIFYING THE TECHNOLOGY BUILDING THE TEAM THINK GLOBAL GO LOCAL FROM DAY ONE FOCUS!! FOCUS!! FOCUS!! BUILD TO LAST SELF FUNDING PLAN 4 IDENTIFYING THE NEED NO ONE HAS BEEN FIRED FOR BUYING AN “IBM”/”Cisco”/”EMC” MINIMUM “PAIN RELIEVER” OF X2 SIZE THE MARKET INDIGO CASE P-CUBE CASE COMSYS CASE MERCURY CASE 5 IDENTIFYING THE TECHNOLOGY LOOK FOR A DEFLECTION POINT BUILD A BARRIER FOR ENTRY DEFEND WITH PATENTS INDIGO CASE P-CUBE CASE COMSYS CASE ITAMAR MEDICAL CASE EXANET CASE 6 BUILDING THE TEAM COMMON VALUE SYSTEM COMMON VISION #1 IN EACH CATEGORY COMMON “LANGUAGE” ACCEPT FREQUENT CHANGES IN THE EARLY STAGES INDIGO CASE P-CUBE CASE PENTACOM CASE COMSYS CASE ITAMAR MEDICAL CASE EXANET CASE MERCURY CASE 7 THINK GLOBAL GO LOCAL FROM DAY ONE GLOBAL ECONOMY DICTATES GLOBAL APPROACH [“WORLD IS FLAT’] BUILD INTERNATIONAL TEAM FROM DAY #1 HAVE A US FOCUS LARGEST UNIFIED ECONOMY LARGEST CAPITAL MARKET ROME WAS NOT BUILT OVER NIGHT (INDIA? CHAINA?) 8 FOCUS!! FOCUS!! FOCUS!! FROM PLATFORM TO PRODUCT P-CUBE MERCURY GEOGRAPHIC FOCUS US FIRST!![IN MOST CASES] REVENUE FOCUS SALE PRODUCTS NOT PIECES OF THE COMPANY DEFINE A NERROW ENOUGH FRONT SO YOU CAN OUT RESOURCE THE COMPETITION 9 BUILD TO LAST BUILD A SOLID BUSINESS MODEL INDIGO P-CUBE ITAMAR MEDICAL EXANET MARKET FOCUS RATHER THAN CUSTOMER FOCUS HAVE A STRONG CHANNEL PLAY MERCURY P-CUBE EXANET CASH IS KING!!! 10 SELF FUNDING PLAN BUILD THE CASE FOR UP TO $10M CAPITAL AVOIDE Si AVOIDE TELCO SYSTEMS FOCUS ON SW START SALES ASAP 11 MOST IMPORTANT PRAY DAILY GOOD LUCK!!! 12
