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Shine Campaign
To inform young women of cervical cancer
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A F
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Kikuko and Noriaki Sakuragi
General incorporated association PCAF
(People’s Campaign Against Female Cancer)
since 2007
Starting members
Where is PCAF located?
Sapporo
N 43°
Hokkaido
Facts about cervical cancer in Japan
 Cervical
cancer is on the increase in
younger women.
 Cervical
cancer screening rates are low,
esp. in young women
Trends in the incidence of gynecological cancers
in Japanese women aged 20 to 29
Incidence per 100,000
cervix and breast
include in situ
carcinoma
cervix
breast
ovary
uterine
（年）
Year
National Cancer Institute Cancer Information Center
(Japanese Ministry of Health, Labour and Welfare)
Cervical cancer screening rates in Japan
（％）
35
 Screening rates in young women <30 yrs of age are very low
and many preinvasive cancers might be left undiagnosed.
 Many young cervical cancer patients are missing the chance to
have fertility-preserving treatment.
Screenig rate
30
25
20
15
10
5
0
20-24
25-29
30-34
35-39
40-49
50-59
60-69
>=70
Age
（Japanese Ministry of Health, Labour and Welfare 2007）
HPV vaccine in Japan
 Bivalent
vaccine was approved in October
2009
 Full
coverage (half by the central
government and half by local governments)
for the cost of vaccination for girls aged 1316 began in October 2010.
 PCAF
member, Ms. Sharon Hanley, spoke
about how Japanese mothers think about
the HPV vaccine yesterday.
Goals and Objectives of PCAF
 To
increase the uptake rates of cervical
screening in young women
 To
increase HPV vaccine uptake rates
Target of Campaign
 Young
men and women from their teens to
their thirties
 Parent(s)
of teenagers
Strategy
 Increase
access to the PCAF homepage
and mobile website
 Broader
recognition of Shine campaign logo
mark
 Cheerful
activity
Shine
Action plan 1 Visual media
 Displaying
the large campaign flag in the
glass wall of Sapporo station
 Handing
over the pamphlet etc. to shoppers