Download Sadiya Perwin 405 United Towers, Vaishali Nagar Jogeshwari West

Sadiya Perwin
405 United Towers, Vaishali Nagar
Jogeshwari West
Email Id: [email protected]
Contact Number: 9987211123
Summary
Over 8+years experience driving strategic growth and product visibility for leading e-commerce, retail, media and
social networking site. Highly competitive, passionate, persuasive and articulate, able to achieve results others
believed to be impossible. Experienced in marketing, media buying, channel partnership, brand building, movie
marketing, product management, Digital Marketing and Training
CORE COMPETENCIES
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Multi-media Marketing
Account Development
Movie Marketing
Market Research
Competitive/Strategic Planning
Budgeting/ Forecasting
Digital Marketing
Prospecting/ Client Cultivation
Snapdeal.com
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Feb11 – Oct12
Developing a marketing team to implement strategy & delivering on objectives.
Design, implement & facilitate an effective local & national marketing strategy.
Carrying out effective research & intelligence into competitor products & other trends
Identified opportunities, researched new business possibilities, collaborated with engineering team and
created campaigns generating.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on
unmet market needs ahead of the curve.
Making sure that campaigns run to deadline and on budget
Leveraged strengths in cost-effective marketing management and vendor negotiations.
Setting the scope, implementation, management & review of marketing campaigns
Developed strong relations with various Production Houses and multiplex to promote their upcoming
movies via Snapdeal as an Online Partner. This also paved way to experience the online and offline
intricacies of marketing films, post production.
Handling a team of Regional Marketing Managers to implement the strategies formulated in their
respective cities.
Devising social media marketing plan for Snapdeal
Executed full wrap train and bus branding in Mumbai and Delhi.
Tie-Up with colleges and corporate for promoting the brand.
Product sourcing in Apparels
Reliance Entertainment
Oct 08 – April 10
BIGFLIX
Asst Manager – Marketing & Alliances
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Driving relationship with Reliance entertainment team to increase sales through promotions and product
bundling.
Expanded client base by 200% in one year by consistently delivering goal-surpassing marketing results and
ensuring complete client satisfaction.
Initiating alliances with media and transferring it into acquisition
Backend coordinating with the regional team pertaining to executes the Sales Deal
Develop and supervise ATL and BTL communication.
Launching stores across various cities in India.
Promoting upcoming movies via forming a deal with the Production House, to exercise a barter mechanism for
mutual benefits.
BIGADDA
Asst Manager – Strategic Sales Planning
 Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign
themes and timelines.
 Understanding the client’s communication needs – planning and conceptualizing BTL, ATL and online
marketing plan to serve the same.
 Briefing the Design team and ensuring that the commitments made to the client are kept.
 Coordinating with all the departments and ensuring effective execution.
 Helping in reporting of on-going projects.
 Client Relationship Management.
 Media Planning and Budgeting.
 Executed on page and off page optimization for Bigadda
 Handling Social Media Activity
 Involved in Online Marketing of upcoming movies.
IT Nation ( UTV )
April 08 – Sep 08
IT Nation is India’s leading online infomediary that focuses on technology markets covering enterprises, technology
resellers and general consumers.
Asst Manager Business Development
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Developing business from existing and new customers.
Provide Inputs on new products to cater to the ever changing requirements of Advertisers & Corporate
Presentation to clients and agencies.
Create Opportunities for existing products
Relationship Management
Ensure accomplishment of deadlines / target
Getting sponsorships for events like CXO Today power Breakfast, Discovery India Yatra, Solutions Yatra,
Techtree Power Play.
Allmerica Inc
March 06 – March08
Allmerica is a USA consultant firm, which promotes product from UK and USA in Asian
Countries.
Manager – Sales & Marketing
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Setting up proper distribution network through agents and distributors in India and Middle East.
Increase distribution network, provide smooth and in-depth distribution.
Brand Plan. Explore newer geographical area mkts & new product feasibility.
Planning and conceptualizing BTL, ATL activities.
Responsible for all promotional activities
Monitors competitive offerings, behaviors, pricing patterns.
K Z Creation
March 04 to Feb 06
KZCreation is an export firm, which manufactures hijab, abaya and Indian ethnic, wear in
Middle East
Manager – Marketing
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Present product to international buyers and report sales and contribution to CEO
Present product on behalf of the company at international buying summits and conferences
To take care of sales across assigned region to achieve Value and Volume targets
To evaluate potential of the market and to penetrate accordingly.
Overseas business Develop, and implement expansion plans.
Media Planning and Budgeting promotional activity.
Education
TYBA
Naturopathy
Digital Marketing Course
2002-2003
2002-2003
First Class
First Class
Achievements
 Part of the core Creative Team which successfully executed the First Online Reality Show i.e Yamaha Bike Rally
across India. This show had a very high viewership amongst the youth population and is still being conducted
by Yamaha every year.
 Devised Effective and Smart Marketing strategies at Snapdeal.com which resulted in the site ranking to move
from 60 to 16 within 3 months.
 Co-Piloting the Strategy to take Snapdeal offline and within the reach of Tier 2 & 3 cities of India. This sales
methodology is being tested for the first time in India and with continuous efforts and labor we have been
able to accomplish major triumph in bringing latest trending products to the small cities.
Reference Link
http://www.youtube.com/watch?v=wSNT_E-CjRM
http://www.youtube.com/watch?v=R4xro1v9Mm0
http://www.youtube.com/watch?v=18PjcamCfx8
http://www.youtube.com/watch?v=Xs9CYEXpA0Q
http://www.youtube.com/watch?v=FjCTw9f0xO0
http://www.youtube.com/watch?v=tU8Z1fku4Gc
http://www.youtube.com/watch?v=q9RZ0x7csbQ&list=UU0ROdMGol_uxEp3KWveyybw&index=3
http://www.youtube.com/watch?v=RFrkWV-yZ44&list=UU0ROdMGol_uxEp3KWveyybw&index=4