Download DOC - Europa.eu

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Market analysis wikipedia , lookup

Market penetration wikipedia , lookup

Grey market wikipedia , lookup

European Union competition law wikipedia , lookup

Export wikipedia , lookup

Foreign market entry modes wikipedia , lookup

Services marketing wikipedia , lookup

Transcript
IP/02/1180
Brussels, 31st July 2002
Internal Market: barriers to the free movement of
services mean businesses and consumers still get a
raw deal
A decade after the Internal Market was supposed to be completed, European
businesses and consumers feel that they are still losing out because of the
huge gap between the vision of an integrated European economy and the day
to day reality they experience. This is the conclusion of a European
Commission report on the state of the Internal Market in services. The report
contains a comprehensive inventory of barriers which businesses and
consumers find still prevent the proper functioning of the Internal Market and
hold back the European economy. The Commission report is submitted as
part of the Internal Market Strategy for Services adopted by the Commission
in December 2000 (see IP/01/31) in response to a request from the Lisbon
European Council in March 2000.
Internal Market Commissioner Frits Bolkestein said “Economic growth is essentially
driven by services. They account for 70% of GDP and of employment. So everybody
in Europe pays the price for the restrictions that stop the Internal Market from
working properly. Business and consumers lose the chance to benefit from a wider
choice of better and cheaper services. And much of the job creation potential of
service industries is lost. I am determined to break down those barriers and urge the
Member States to join with the Commission to do so: we need to win that fight if we
are to make the European economy the most competitive in the world.”
On the basis of the inventory in the report and after further consultations with the
European Parliament, Member States, businesses and consumers, the Commission
will draw up measures to tackle the relevant legal and other barriers identified in the
report. Legal barriers will as far as possible be tackled by a framework Directive
covering all sectors.
Barriers affect every stage of the business process
The report covers barriers which affect a wide variety of different service sectors
such as consultancies, employment agencies, estate agents, engineering,
construction, distribution, tourism, leisure and transport. Services are intricately
intertwined. They are often provided and used in combination. As a result, barriers to
one service will trigger knock-on effects for others. The report identifies barriers
throughout the business process, starting from the initial establishment of the
business and the use of inputs – such as labour, technical assistance supplied by
other service providers and equipment - through to promotion, distribution, sales and
after-sales activities.
Services are harder hit than goods
Services are much more prone to being hindered by Internal Market barriers than
goods and are harder hit. Because of the complex and intangible nature of many
services and the importance of the know-how and the qualifications of the service
provider, the provision of services is often subject to much more complex rules than
is the case for goods. Furthermore, while some services can be provided at a
distance, many still require the permanent or temporary presence of the service
provider in the Member State where the service is delivered. Whereas, with goods,
only the goods themselves are exported, service providers themselves, their staff,
equipment and material must often cross national borders.
Barriers to cross-border activities can include, for example, the number of
authorisations required, the length and complexity of administrative formalities,
discretionary powers of local authorities and the fact that businesses are often asked
to comply again in the countries where they want to operate with the same
formalities they have already fulfilled in their Member State of origin.
A variety of restrictions also affect the posting of workers to another Member State,
the use of equipment or material by service providers outside their own Member
State and the use of cross-border business services (such as accountancy,
insurance, advertising etc). Furthermore, cross-border promotional activities are for
many services impeded by wide differences between Member States in legislation
on commercial communications, ranging from content restrictions to out-right bans
on advertising professional services. Fixed or recommended prices for certain
services and rules on the payment and reimbursement of VAT or on professional
liability and insurance create additional barriers.
What is more, it can often be difficult to get precise information on the regulatory
framework, the competent authorities and the procedures which need to be complied
with in other Member States. That can make things even harder. The Commission
has recently launched its SOLVIT network, with the aim of making it easier for
businesses to make full use of their Internal Market rights (see IP/02/1110).
Barriers hit the whole economy, especially SMEs and consumers
Barriers result in considerable costs for companies doing business between Member
States. A service provider seeking to enter a market will have to bear the significant
costs associated with complex legal assistance and possibly further costs resulting
from the need to modify its business model. The impossibility of using the same
business model throughout the Internal Market prevents companies from taking
advantage of economies of scale. This leads to a waste of companies’ resources,
limiting investment in innovation and differentiation of services. Given the key role of
services, this damages the performance of the entire economy. In particular, the
prospects for small and medium-sized enterprises (SMEs) - prominent in service
industries – to grow across borders are severely hampered. That limits competition
and consumer choice and keeps prices higher than they need to be.
The full text of the Commission’s report is available at:
http://www.europa.eu.int/comm/internal_market/en/services/services/index.htm
2