Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Presenter: Han-Ming Jeffrey Chen Instructor: Dr. Pi-Ying Teresa Hsu Date: Apr. 20, 2009 Kwai, R. & Wagner, C. (2008). Weblogging: A study of social computing and its impact on organizations. Decision Support Systems, 45, 242-250. Introduction Literature review Methodology Result & Conclusion Reflection A recent survey from the Gallup Poll organization reported that 20% of the respondents participated in blogging activities and 28% of them were aged 18–29. (http://www.editorandpublisher.com/eandp/news/article_ display.jsp?vnu_content_id=1001957922) The most commonly used social networking technologies are discussion boards, real time chat, P2P newsgroups, and listservs. (Lee, Vogel, & Limayem, 2002) Social computing is defined as any type of computing application that serves as an intermediary or a focus for a social relation. (Schuler, 1994) Background on weblogging Popular weblog technology feature The term weblog was first coined by John Barger in December 1997. (Bausch, Haughey, & Hourihan, 2002) Du and Wagner (2006) described three generations. First Generation first-person diaries, with the focus of being a “log of the Web” Second Generation more between weblog communication features, including the important “permalink” (permanent URL to each individual weblog entry). Three Generation application blogs, which provide practical applications for the webloggers to use Bulletin Commentary a broadcasting feature for disseminating messages to community members allowing community members to add comments on other weblogs Eprop show how good a weblog is by other webloggers Permalink a permanent URL to each individual weblog entry Skin/Scheme Predefining templates for webloggers to design their websites Syndication allowing webloggers be notified when their interested weblogs are updated Metro/Bloging/Community groups of webloggers in same geographical region or with a shared interest to interact together Participant 33 college students Age Method 20-22 (all but two were young adults) Different universities in Hong Kong (a Chinese speaking city) Individual interview Period Around 30-60 minutes Place Blogging lurker Habitual (enthusiastic) Characteristics of different user types Active Personal Habitual Active Frequency Several times a Once daily day Duration Hours per day Around 1hour per day Personal Blogging luker Once daily Not fixed Depends on own needs Not fixed Peer influence High High Low Unknown Group belonging Strong Strong Weak/none Unknown •Journal writing •Content management None Preferred tools •Community building •Journal writing •Community building •Journal writing Users Habitual (enthusiastic) Active Personal Technological needs • • • • • • • • • • • Content management tools Community building tools Search by category Commentary Time structuring Content management tools Community building tools Search by category Commentary Content management tools Secure closed blog Blogging luker • Reading Emergent model of needs-technology fit model Impact on organizational computing Needs (Social) Technology Needs-Technology Fit Usage Type Needs Habitual (enthusiastic) Active Technological features fitting the need • Community building • Content management • Time structuring Community building tools • Community building • Content management Community building tools Content management tools Search engine Commentary provision/alert tools Content management tools Search engine Commentary provision/alert tools Personal • Content management • Privacy Blogging luker • Information seeking Community building tools Secured closed blogs Reading Impact on the internal organizational environment A number of “open-minded” companies have adopted instant messaging for internal communication between employees as well as external communication between business partners, with good results. Impact on customer relationships Marketing departments will be to adopt the weblog medium (technology) and mode (voice), to interact with the most intensive weblog users, but also to at least change the mode of communication for customers becoming used to the “voice of the Web.” Bloggers’ innovative characteristics Quality relationship Innovation adaptation Product attributes Characteristics of different user types