* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download File
Yield management wikipedia , lookup
Market segmentation wikipedia , lookup
Internal communications wikipedia , lookup
Advertising management wikipedia , lookup
Pricing science wikipedia , lookup
Social media marketing wikipedia , lookup
Pricing strategies wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Product planning wikipedia , lookup
Affiliate marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Sports marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Marketing research wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Target market wikipedia , lookup
Marketing channel wikipedia , lookup
Ambush marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Sensory branding wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Direct marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing plan wikipedia , lookup
Global marketing wikipedia , lookup
Marketing Related Three-Year Program of Study Marketing Related 1 (sophomore year) Marketing and the Marketing Concept The Importance of Marketing Fundamentals of Marketing Marketing Planning Market Segmentation Political and Economic Analysis International Trade The Global Marketplace The Free Enterprise System Business Opportunities Government & Laws Social Responsibility & Ethics Math Fundamentals Interpreting Numbers Defining Communication Elements of Speech and Writing Computer Applications Computer Technology and Marketing Personal Strengths and Interpersonal Skills Working Together: Leadership and Teamwork Management Structure Management Functions Marketing Related 2 (junior year) Using Math in Sales Sales Transactions Cash Registers Purchase Orders, Invoices, and Shipping What is Selling Getting Ready to Sell The Sales Process Determining Needs in Sales Product Presentation Objections How to Close the Sale Customer Satisfaction and Retention Promotion and the Promotional Mix Types of Promotion Display Features Artistic Design Advertising Media Media Measurement and Rates Essential Elements of Advertising Advertising Layout Distribution Distribution Planning Transportation Systems and Services Inventory Storage The Role of the Buyer Purchasing Functions The Stock Handling Process Inventory Control Marketing Related 3 (senior year) Price Planning Considerations Factors Involved in Price Planning Basic Pricing Policies Strategies in the Pricing Process Calculating Prices Calculating Discounts Marketing Information Sysyems Types, Trends, and Limitations of Marketing Research The Marketing Research Process The Marketing Survey Product Planning, Mix, and Development Sustaining Product Sales Branding Elements and Strategies Packaging and Labeling Warranties Credit Entrepreneurship Logistics of Business Ownership Risk Management for Business Handling Business Risks Preparing Financial Documents Financial Aspect of a Business Plan Developing a Business Plan including the Marketing and Financial Plans The 4th term is dedicated to creating a Business Plan. It is the capstone project of the related program and makes up the student’s entire 4th term grade.