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Tugas 19: Lakukan Evaluasi penetapan harga sebuah produk berdasarkan pertanyaan-pertanyaan sebagai berikut: Customer Price Sensitivity 1. How large is the product-market in terms of buying potential? 2. What are the market segments and what market target strategy is to be used? 3. How sensitive is demand in the segment(s) to changes in price? 4. How important are nonprice factors, such as features and performance? 5. What are the estimated sales at different price levels?
