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Lightspeed Venture Partners ‫ בהובלת‬,‫ מיליון דולר‬32 ‫ מגייסת מימון חדש של‬Datorama
:)Marketwired( ,2016 ‫ בספטמבר‬12 ,‫ניו יורק‬
‫ מיליון‬32 ‫ בסך‬C ‫ הודיע היום שסגרה מימון סדרה‬,‫ חדשנית גלובלית בניתוחי שיווק‬,Datorama
Innovation Endeavors-‫ ו‬Marker LLC ,‫ בנוסף‬.Lightspeed Venture Partners ‫דולר בהובלת‬
-‫ ל‬Datorama ‫ הסדרה הזאת מביאה את המימון הכולל של‬.‫של אריק שמידט השתתפו אף הן בסבב‬
.‫ הערכת השווי לא נמסרה‬.‫ מיליון דולר‬50
Datorama Raises $32 Million in New Funding, Led
by Lightspeed Venture Partners
Marker LLC and Innovation Endeavors Participate in Latest
Funding Round, Supporting Explosive Global Growth of
Emerging Marketing Analytics Player
NEW YORK, NY, 12 SEP 2016, (Marketwired):
Datorama, a global marketing analytics innovator, today announced it has closed $32
million in Series C funding led by Lightspeed Venture Partners. In addition, Marker
LLC and Eric Schmidt's Innovation Endeavors also participated in the round. This series
brings Datorama's total funding to $50 million. Valuation was not disclosed.
Datorama will primarily use the new funding to accelerate the company's research and
development in the artificial intelligence field, which will further elevate its machine
learning capabilities. In addition, the company will continue to expand its global
footprint, and is in the process of recruiting and hiring exceptional talent to further
support its significant customer adoption and rapid growth.
Datorama has onboarded thousands of brands, hundreds of agencies, publishers and
technology companies that leverage the company's Marketing Integration Engine.
Global customers include L'Oréal, Foursquare, Yahoo! JAPAN, GoDaddy and many
more.
Recently, in a commissioned study by Forrester Consulting on behalf of Datorama,
Forrester discovered a Total Economic Impact benefit over $9.8MM for a single
enterprise customer. In addition, Datorama was designated a 2016 Gartner Cool Vendor
in Data-Driven Marketing, and was named a 2015 Deloitte Israel Fast 50-Rising Star,
which recognized Datorama's extraordinary revenue growth rate of 694 percent.
"This is a very pivotal moment for Datorama," said Ran Sarig, co-founder and CEO,
Datorama. "Although we're extremely proud of our achievements and monumental
growth in the exceedingly complex MarTech market, we're not going to rest on our
laurels. In this next stage we're going to focus on the further development of our best-in-
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breed solution, and we're going to continue to push the boundaries of machine learning
and how it's applied in the marketing analytics capacity. We can't wait to show you
what's next."
"Lightspeed is excited to be working with Datorama and are confident that the company
will continue to deliver immense value to its rapidly expanding customer base," said
David Gussarsky, partner, Lightspeed Venture Partners. "We are confident that the
company will come to dominate the marketing technology space in the years to come."
"It's been thrilling to watch Datorama take off the way that it has. It's so impressive for a
relatively young company," said Rick Scanlon, partner, Marker LLC. "Datorama's
platform is peerless. Seeing such a positive market reaction so early, we felt obliged to
continue playing a role in funding Datorama's success."
Datorama's Marketing Integration Engine addresses one of the toughest challenges
facing data-driven marketers today: Quickly integrating all of the marketing
department's messy, siloed data. By applying artificial intelligence, the Marketing
Integration Engine automates the process by which marketers connect all of their online
and offline data sources from the ever-increasing landscape of advertising, marketing,
sales and CRM technologies that pervade today's marketing technology stack.
The platform provides an end-to-end marketing analytics solution for business users that
combines this industry-leading data integration capability with patent-pending dynamic
data modeling, productized campaign management tools, intuitive data visualization,
and advanced analytics that powers unified reporting for real-time data analysis and
insights. Datorama helps enterprises, agencies, publishers and platforms of all sizes
centralize all of their marketing data while providing the agility to experiment and
manage change, two hallmarks of today's data-driven marketing environment.
About Lightspeed Venture Partners
Lightspeed Venture Partners is an early stage venture capital firm focused on
accelerating disruptive innovations and trends in the Enterprise and Consumer sectors.
Over the past two decades, the Lightspeed team has backed hundreds of entrepreneurs
and helped build more than 300 companies globally. The Firm currently manages over $4
billion of committed capital and invests in the U.S. and internationally, with investment
professionals and advisors in Silicon Valley, Israel, India and China. www.lsvp.com
About Datorama
Datorama is a global marketing analytics company providing the world's first Marketing
Integration Engine for enterprises, agencies, publishers and platforms. Datorama's
Software-as-a-Service (SaaS) platform gives marketers the ability to connect all of their
data sources together, whether it's a handful or hundreds, to form a single source of truth
for more efficient reporting, better decision making and total control over their
marketing performance. Datorama's best-in-class combination of end-to-end data
management, machine learning (AI) technology, and high-performance architecture
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makes it simple for data-driven marketers of all experience levels to connect, unify,
analyze and act on all of their marketing data.
Datorama powers marketing analytics for thousands of leading organizations and has a
global presence with 14 offices worldwide. To learn more about Datorama, please visit:
www.datorama.com.
Contact:
Pamela Preston
Breakaway Communications for Datorama
+1 212-616-6001
DatoramaPR[at]breakawaycom[dot]com
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