Download Gabriel Gelb`s CV - Endeavor Management

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Gabriel M. Gelb
Senior Advisor / Expert Witness
Gelb, an Endeavor Management Company
2700 Post Oak Blvd., Suite 1400
Houston, TX 77056
713.444.0790
http://www.endeavormgmt.com/expert-witness/
Residence
119 Sage Road
Houston, Texas 77056
713.623.2203
Education
M.A., University of Missouri School of Journalism
B.S., City University of New York
Offices Held
President, Research Roundtable of Houston
Editorial Review Board, Journal of Marketing
Chair, Market Research and Analysis, United Way of Texas Gulf Coast
Vice President, Advertising Effectiveness Council, Business Marketing Association
Vice President, Friends of the Houston Public Library
Director, M.I.T. Enterprise Forum of Texas
National Board Member, American Marketing Association
President, Houston Chapter, A.M.A.
President, Houston Chapter, Institute of Management Consultants
Executive Committee and Chair, Marketing Committee, Houston Symphony Orchestra
Legal Presentations
10th Annual Advanced Patent Litigation Texas Bar CLE Course, July 17, 2014 in
San Antonio. Panel on “Using Experts to Address Objective Indicia of
Nonobviousness and the Nexus Requirement.”
Annual Meeting of International Trademark Association in San Francisco,
May 2011. Moderated panel on “Valuation Issues: Trademarks, Brands and
EMVR.”
Books and Monographs
Gelb, Gabriel M., Nuts and Bolts of Business-to-Business Marketing Research.
(Chicago, Business Marketing Association, 1996).
Gelb, Gabriel M., Results of Advertising. (Alexandria, VA: Business Marketing
Association, 1993).
Gelb, Betsy D., and Gabriel M. Gelb, Marketing is Everybody's Business, Third edition.
(Santa Monica, CA: Goodyear Publishing Company, 1980).
Gelb, Gabriel M. and Betsy D. Gelb, eds., Insights for Marketing Management, Revised
edition. (Santa Monica, CA: Goodyear Publishing Company, 1977).
Gelb, Gabriel M. and Betsy D. Gelb, Research at the Top: Better Data for
Organizational Policy-Making. (Chicago: American Marketing Association, 1975).
Business and Professional Articles
Gelb, Betsy D., and Gabriel M. Gelb, “An Unlikely Marketing Lesson from Patent
Lawyers,” post within HBR (Harvard Business Review) Blog (posted November 25,
2014).
Gelb, Gabriel M., and Betsy D. Gelb, “The Unsettled Story: No one method has come
out ahead in this new arena of needing consumer surveys to moderate the entire market
value rule,” IPPro theInternet.com, Issue 14 (April 16, 2013).
Gelb, Gabriel M., “The New Role of Surveys in Patent Infringement Cases.” BullsEye
Legal Blog, IMS Expert Services, (November 11, 2011).
Gelb, Gabriel M. and Betsy D. Gelb, “When Appearances are Deceiving” [Trade
Dress], Wall Street Journal, (December 1-2, 2007).
Gelb, Gabriel M., “Net Research – Revolution or Evolution?” The Marketing News,
(November 1, 2006).
Gabriel M. Gelb and John M. McKeever, "Walking a Mile in their Moccasins: Customer
Experience Mapping," Marketing Management, (July – August 2006).
Gelb, Gabriel M. and Gelb, Betsy D., “Working together – Both marketers and attorneys
can help protect a company’s intellectual property,” Marketing Management, (JanuaryFebruary, 2005).
McKeever, John M. and Gelb, Gabriel M., “Going Online: The New Frontier in B2B
Market Research,” The Business to Business Marketer, (January 2003).
Gelb, Gabriel M., “Houston’s Secret Weapon: Women in Technology,” Houston
Business Journal, June 14-20, 2002.
Gelb, Gabriel M., “Litigation Surveys Have Special Rules,” The Marketing News,
(September 24, 2001).
Gelb, Gabriel M., “Ask Away – The Right Way: Guidelines for Conducting IP Surveys
for Litigation,” Texas Lawyer, (September 27, 1999).
Gelb, Gabriel M., “Research Leads to Better Measure of Customer Value,” The
Marketing News, (June 8, 1998).
Gelb, Gabriel M., “Gambling with Value Can be Costly for Cities, Companies,”
Houston Business Journal, (January 23, 1998).
Gelb, Gabriel M., “Customer-Value Analysis,” Business-to-Business Marketer, (May
1997).
Gelb, Gabriel M., “Conjoint Analysis Helps Explain the Bid Process,” The Marketing
News, March 14, 1988, p-1; reprinted in Churchill, Gilbert A., Marketing Research:
Methodological Foundations, Fifth edition (Chicago: The Dryden Press, 1993).
Gelb, Gabriel M., “Maintaining a Spirit of Innovation in Houston”, Houston Business
Journal, (April 30, 1990).
Gelb, Gabriel M., “Strategic Market Planning for Accountants,” New Accountant,
(March 1989).
Gelb, Gabriel M., and Friedheim, Stephen B., “Using Market Research to Analyze
Members’ Needs,” Association Management, (April 1986).
Gelb, Gabriel M., “Key Pointers for Employee Surveys,” Houston Business Journal,
(November 11, 1985).
Gelb, Gabriel M., “Conduct Multilevel & Open-Ended Interviews to Research
“Ambiguous’ Products, Services,” The Marketing News, (Jan. 21, 1983).
Gelb, Gabriel M., “Research is Key to Curbing Public Anti-business Mood,”
Advertising Age, (July 12, 1976).
Peer-Reviewed Journal Articles
Gelb, Gabriel M., Gelb, Betsy D. and Krieger, Paul E., “Working With Your Expert on
Trademark Surveys,” Journal of Intellectual Property Law and Practice (February 2013).
Gelb, Betsy D., Stephanie A. Geiger-Oneto and Gabriel M. Gelb, "From Knowing to
Doing: Experience and Flexibility Make the Difference," Journal of Business Strategy
(September-October, 2008).
Gelb, Gabriel M. and Betsy D. Gelb, “Internet Surveys for Trademark Litigation,” The
Trademark Reporter, (September-October 2007).
Gelb, Betsy D., and Gabriel M. Gelb, “What Research Inside the Organization Can
Accomplish,” Marketing Research: Management and Applications, (December 1991).
Gelb, Gabriel M. and Laurie M. Gelb, “Matching Motive to Method: The Best Research
Tool for the Job,” Journal of Health Care Marketing, (March 1989).
Gelb, Betsy D., Samuel V. Smith and Gabriel M. Gelb, “What Marketers of Services
Can Learn from the Professionals,” Business Horizons, (September-October 1988).
Gelb, Gabriel M., and Betsy D. Gelb, “Physicians and Hospital Decisions Making: A
Two-Stage Technique for Improvement,” Hospital and Health Services Administration,
(May 1987).
Gelb, Betsy D., and Gabriel M. Gelb, “New Coke’s Fizzle: Lessons to the Rest of Us,”
Sloan Management Review, (Fall 1986).
Gelb, Gabriel M., “Arm Your Consulting Practice with Market Research,” Journal of
Management Consulting, 1986, vol.3 no.1.
Gelb, Gabriel M., “The Uses and Misuses of Feedback,” Journal of Organizational
Communication, 3rd Quarter 1976.
Gelb, Betsy D., and Gabriel M. Gelb, “Strategies to Overcome ‘Phony Feedback’” MSU
Business Topics, Autumn 1974.
Gelb, Gabriel M., “The Coming Market for Vacation Homes,” California
Management Review, Spring 1970.
Gelb, Gabriel M., “Market Analysis in Planning More Productive Advertising.”
University of Houston Business Review, Spring 1967.
Research Activities: Publications in Proceedings
Gelb, Gabriel M., “Market Research is Thriving in Cyberspace,” August 2001, Business
Marketing Association, Houston.
Gelb, Gabriel M., and James Gambrell, “Trademark and Trade Dress Surveys and the
Expert Witness,” in 1990 Proceedings, 6th Annual HIPLA Intellectual Property Law
Institute.
Gelb, Gabriel M., and Betsy D., “Applications of Research Findings in Industrial
Advertising,” in Peter LaPlace, ed., 1979 Proceedings, American Marketing
Association.
Gelb, Gabriel M., and Betsy D., “When Advertising Research Goes Beyond
Advertising,” in Betsy D. Gelb, 1978 Proceedings, American Marketing Association.
Gelb, Gabriel M., and Betsy D., “Big Payoffs from Low-Budget Research,” in William
Locander, ed., 1976 Proceedings, American Marketing Association.
IP Expert Witness in Past Four Years (underlined parties are clients)
Allure Energy, Inc. v. Nest Labs Inc., Green Mountain Energy Company and Reliant
Energy Retail Holdings, LLC. In the U. S. District Court for the Eastern District of Texas,
Lufkin Division. Case No. 9:13-cv-00102
Camowraps LLC v. Quantum Digital Ventures, LLC and Haas Outdoors, Inc In the U. S.
District Court, Eastern District of Louisiana. Case No. 2:13-CV-06808.
Nonend Inventions N.V. v. Spotify USA Inc. et al. In the U.S. District Court for the
District of Delaware. Case No. 12-1041-GMS
Droplets, Inc. v. Overstock.com, Inc., Sears Roebuck & Co., Sears Brands LLC, and Sears
Holdings Corp., in the U.S. District Court for the Eastern District of Texas, Marshall
Division, Civil Action 2:11-cv-401.
Karen Dillard’s College Prep, L.P. v. KD Studio Inc. in the U.S. District Court for the
Eastern District of Texas, Tyler Division. Civil Action 6:13-CV-00710
The Explorers Club Inc. v. Diageo PLC, Diageo Brands B.V.et al. In the Supreme Court
of the State of New York, County of New York. Index No.152524/2014
Premiere Hot Tubs Inc. v. A-Tex Family Fun Center Inc. In the U. S. District Court,
Western District of Texas. Case No. 1:12-cv-00824-SS
TriStar Investors, Inc., v. American Tower Corporation et. al., counter-plaintiffs
American Tower LLC et. al., v. TriStar Investors, Inc. et. al. In the U.S. District Court,
Northern District of Texas, Dallas Division. Civil Action No. 3:12-CV-499
Rembrandt Social Media, LP, v. Facebook, Inc. and AddThis, Inc. In the U.S.
District Court, Eastern District of Virginia, Alexandria Division. Case No. 1:13cv15
8(TSE/TRJ)
Schlumberger Technology v. Halliburton Energy Services, Inc., In the US Patent and
Trademark Office Before the Trademark Trial and Appeal Board, In the matter of
Application Serial Nos. 85/254,720, 85/399,932 et al.
In the Matter of Certain Reduced Folate Nutraceutical Ingredients Used Therein. Before
the United States International Trade Commission. Washington, D. C. Investigation
No. 337-TA-857
Frito-Lay North America, Inc., v. Medallion Foods, Inc., and Ralcorp Holdings, Inc. In
the US District Court, Eastern District of Texas, Sherman Division, Case No. 4:12-CV00074-ALM
Gabbanelli Accordians & Imports, LLC, v. Hohner, Inc., Sheila Lee d/b/a Houston
Accordian Performers, et. al. In the US District Court for the Southern Division of Texas,
Houston Division, Civil Action No. 4:12-cv-0381.
SmartPhone Technologies LLC, v. HTC Corporation, et al. In the U.S. District
Court, Eastern Division of Texas, Tyler Division. Civil Action No. 6:10cv580-LED
SmartPhone Technologies LLC, v. LG Electronics Inc., Apple, Inc. et. al. In the U.S.
District Court, Eastern Division of Texas, Tyler Division. Civil Action No. 6:10cv74LED
American National Insurance Company, v. American National Investment Advisors,
LLC. In the US District Court, Northern District of Illinois. Case No. 11-CV-4016
Moldex-Metric, Inc., v. McKeon Products, Inc., and Swedsafe AB. In the US District
Court, Central District of California, Western Division. Case No. CV11-01742 GHK
(AGR)