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Transcript
Marketing Budget
USP
The original novel, Susan
Boyle and her new song
miracle hymn for the
film.
Poster(s)
Core Audience
Age: 35-60+
Gender: Female
Trailers
The official trailer only.
http://
www.youtube.com/
watch?v=v2fzS13Qdj0
MARKETING
Viral Marketing
http://
www.thechristmascandl
emovie.com/
https://
www.facebook.com/
TheChristmasCandleUK
Merchandise
Previews
None
8th December
Awards/Nominations
None
Publicity Events
Newspaper interviews
with the cast
Stars appearing on tv
news shows
http://
www.youtube.com/
watch?v=Xy1S6k9bSRk
Reviews
Negative reviews such as on rotten tomatoes where someone
said
“ A real Christmas miracle would
cause every copy of this film to
spontaneously burst into flames. ”
http://www.rottentomatoes.com/m/
the _ christmas _ candle _ 2013/
Other