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Contents 1 Apologia .................................................................................. Peter Pericles Trifonas Part I 2 3 1 Historical and Conceptual Foundations of Semiotics Semiotics “Today”: The Twentieth-Century Founding and Twenty-First-Century Prospects ............................................ John Deely 29 Maps, Diagrams, and Signs: Visual Experience in Peirce’s Semiotics ......................................... Vitaly Kiryushchenko 115 4 Semiotics as an Interdisciplinary Science ..................................... Yair Neuman 125 5 The Semiotic Paradigm View of Theoretical Semiotics .................. Charls Pearson 135 6 Visions of the Other and Free Indirect Speech in Artistic Discourse: Bakhtin, Pasolini, and Deleuze ..................................... Augusto Ponzio and Susan Petrilli 7 C. S. Peirce and Intersemiotic Translation ................................... João Queiroz and Daniella Aguiar 8 Welby’s Significs, its Developments and International Ramifications ............................................................................. Susan Petrilli 181 201 217 vii viii Contents Part II 9 10 11 12 Language, Literature and Semiotics Crafting the Literature of Semiotic Possibility: From the Metaphysical to the Detective Story in The Name of the Rose ........... Peter Pericles Trifonas The Emergence of “Atomodoxy” in Cold War Rhetoric and Science Fiction Narratives: Fear, Threats, and the Duties of Citizenship in an Atomic Age ........................................ James Eric (Jay) Black The Semiotics of “Monk” Rehearsals: A Weaving of Two Texts ............................................................ Kathy L. Schuh Deviant Orthography .............................................................. Frank Nuessel 13 Semiotics of Translation: An Interdisciplinary Approach to Translation Evangelos Kourdis 14 Inter-semiotic Translation and Transfer Theory in Cinematic/Audiovisual Adaptations of Greek Drama........................................................................ Irini Stathi Part III 15 ............................. 239 265 281 291 303 321 Media, Communications, and Semiotics The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions ...... Dimitar Trendafilov 341 16 Understanding the Codes and Assumptions of New Media ........... Elliot Gaines 369 17 The Semiotics of Innovation ..................................................... Massimo Leone 377 18 Multimodal Digital Humanities ................................................. Kay L. O’Halloran 389 19 Semiotics of Photography: The State of the Art Göran Sonesson .......................... 417 Contents ix 20 The Semiotics of the Mass Media .............................................. Marcel Danesi 485 21 Problems of Contemporary Architectural Graphics .................... Stela Borisova Tasheva 503 Part IV Biosemiotics Introduction to Biosemiotics ..................................................... Kalevi Kull 521 23 Oikos: The Sign of Nature ........................................................... Gunta Mackars 535 22 24 25 26 Waves of Semiosis. Is It about Time? On the Semiotic Anthropology of Change .................................... Ryo Morimoto 547 Embodied Signs: Expanding Representations Through and with Bodies ........................................................... Beth Lewis Samuelson and Karen E. Wohlwend 565 Face as a Sign and Paolo Mantegazza’s Theory of Metoposcopy ............................................................. Anna Makolkin 573 27 Feeling and Meaning: A Unitary Bio-Semiotic Account ............... Jay Lemke 28 Preserving Spaces of Uncertainty: Bioremediation, Urbanism and the Sporting Spectacle .......................................... Amanda De Lisio 617 What Does Your Garden Show? Explorations of the Semiotics of the Garden .................................................... Susan Jagger 629 29 30 Semiotics of Food .................................................................... Simona Stano Part V 31 589 647 Society, Culture, and Semiotics Semiotics of Culture(s): Basic Questions and Concepts ................ Franciscu Sedda 675 x 32 33 Contents Signs, Language, and Life: Pathways and Perspectives in Augusto Ponzio’s Scientific Research ...................................... Susan Petrilli Even Signs Must Burn: From Semiotics and the Modern City to Jean Baudrillard’s Symbolic Exchange and the Postmodern City ........................................................... Thanos Gkaragounis 697 725 34 Musical Performance in a Semiotic Key ..................................... Lina Navickaitė-Martinelli 741 35 Cartosemiotics ........................................................................ Christina Ljungberg 759 36 From to Semiosis to Semioethics ............................................... John Deely 771 37 Seeing “What We See”: Beyond Projection and Representation of Criminality in Mainstream Media ................................................................ Jonathan Arendt 38 39 791 Applied Cultural Semiotics, Interculturality, and Action-Research ................................................................. Roger Parent 805 Reading the Subject of History: From Semiology to Poststructuralism .......................................... Peter Pericles Trifonas 837 40 Identity Today and the Critical Task of Semioethics .................... Susan Petrilli 41 The Street: The Ultimate Locus of Political Intervention in Modern Democracy ............................................ Maria Isabel Aldinhas Ferreira Part VI 847 899 Cybernetics, Systems, and Semiotics 42 Sign Functions in Natural and Artificial Systems ........................ Peter Cariani 917 43 Semiotic Modeling: A Pragmaticist’s Guide ............................... W. John Coletta 951 Contents 44 45 46 xi Semiotics of Computing: Filling the Gap Between Humanity and Mechanical Inhumanity ..................................... Kumiko Tanaka-Ishii 981 Standing on the Shoulders of Giants: A Semiotic Analysis of Assassin’s Creed 2 ................................ Dario Compagno 1003 Virtual Worlds as Marketing Environments: The Case of Second Life .......................................................... Nicky Athina Polymeri 1025 Part VII Cognitive Semiotics 47 Cognitive Semiotics ............................................................... Jordan Zlatev 1043 48 Embodied Semiosis: Autistic ‘Stimming’ as Sensory Praxis ........ Jason Nolan and Melanie McBride 1069 49 Heterarchical Semiosis: From Signal Transduction to Narrative Intelligibility ........................................................ Luis Emilio Bruni 1079 From Semantics to Narrative: The Semiotics of A. J. Greimas ................................................. Peter Pericles Trifonas 1099 The Spectator’s Reality: A Revision of Screen Space Aesthetics Through Cognitive Film Semiotics ............................. Michalis Kokonis 1109 50 51 52 Semiosis: The Dialectics of Cognition ...................................... Maria Isabel Aldinhas Ferreira 1125 53 Text and Images ................................................................... Peter Pericles Trifonas 1139 Part VIII 54 Education and Semiotics Becoming a ‘Mythologist’: Barthes’ Mythologies and Education ......................................... Jesse Bazzul 1155 xii Contents 55 Edusemiotics and the Language of Images ............................... Inna Semetsky 1169 56 Semiotics of Western Education .............................................. David Kergel 1185 57 Capitalists’ Profitable Virtual Worlds: Roles for Science and Science Education ............................................................. J. Lawrence Bencze and Lyn Carter 58 59 60 It’s Like You’re a Teacher! A Social Semiotic Analysis of Authority Relations Among High School Mathematics Students ............................................................. Jennifer Langer-Osuna and Indigo Esmonde 1197 1213 “If You Could See What I See”: The Semiotics of “Invisibility” in Pedagogy and Practice .................................. Marc A. Ouellette and Kane X. Faucher 1225 A Patriot is Respectful: (Re-)Examining the Architecture of Ideology in Educational Contexts .......................................... Rachel J. Pinnow 1249 61 The Emergence of Signs in Hands-On Science .......................... Wolff-Michael Roth 62 Extending Students’ Semiotic Understandings: Learning About and Creating Multimodal Texts ........................ Katina Zammit 1271 1291
