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Wroclaw School of Banking
Faculty of Finance and Management
Academic year: 2015/2016
SYLLABUS
Degree type:
Bachelor (BA)
Semester: 1
Code: BUC
Subject status: obligatory
Form of study: full-time
Management
Language: English
Form of /
number of
hours
Name of subject / module:
BUSINESS
COMMUNICATION
Full-time
15 hours
ECTS points
Form of credit
Class - note
Eg
Total points for subject
5
Points for lectures
Points gained during
ECTS points for
classes with an
exercises,
projects,
academic teacher
or
workshops
present
(labs)
0
ECTS points for student's own work
(homework, etc)
2
3
Subject coordinator: dr Robert Florkowski
Subject tutor: dr Robert Florkowski
1. Preliminary requirements:
1.1. regarding knowledge, skills and social competences:
Knowledge, skills and competences acquired at level of secondary education.
2. Foundations and teaching objectives:
Business communication may be seen as specific range of continuum of any interpersonal communication. The
goal of this module is to get students acquainted with key ideas and concepts in the area of business
communication in order to strengthen their sensitivity on such aspects as: character styles, gender differentiation
or power distances. The course will give students a variety of opportunities to explore various aspects of
communication significant in such fields like negotiation strategies, conflict management and third party
intermediary. Selected readings together with role-playing simulations, class exercises and discussions will provide
students with knowledge and skills to help them interact with people from different social backgrounds in various
contexts.
3. Detailed teaching objective of the module/subject:
Effect code
Name of education effect
Reference to the teaching
objectives
of the general study
programme
KNOWLEDGE
BUC_W01
Students will gain knowledge which will provide a solid
base for interpersonal sensitivity.
K_W02
BUC_W02
Students will acquire variety of information significantly
broadening the understanding of subtle interplay
between multiple factors shaping the outcomes of
interpersonal encounters.
K_W04
BUC_W03
Students will have an opportunity to gain in depth
knowledge about correlations between an individual
and his or her cultural and social background. Students
will incorporate into theirs frame of thinking, complex
dynamics tainting the process of communication,
mediation and adaptation in business.
K_W05
BUC_U1
Students will acquire language skills essential for studied
area.
K_U02
BUC_U02
Students will have an opportunity to acquire
interpersonal/communicational skills assisting in
efficient coping with wide spectrum of contexts.
Students will have an opportunity to check in practice
significance of active listening, empathic understanding,
transparency, unconditional positive regard. skills useful
in facilitation individual and group communicational
dynamics and processes.
K_U13
BUC_U03
Students will have an opportunity to learn skills useful in
facilitation individual and group communicational
dynamics and processes.
K_U18
SKILLS
SOCIAL COMPETENCES
BUC_K01
They will become more aware citizens of intercultural
communities and business partners.
K_K01
BUC_K02
Students will acquire basic personality assessment skills.
Such competence will assist in shaping attitudes of other
people through application of rules of effective
communication.
K_K01
BUC_K03
Students will have an opportunity to gain the capability
to participate or lead the team work and facilitate the
progress of group work and integration.
K_K01
4. Detailed curriculum
No
1
Contents
Introducing basic notions and diverse analytical perspectives:
concepts of communication, business communication, negotiation,
mediation, therapeutic communication and mediation, interpersonal,
intrapersonal, facilitation, conflict, group cohesion, auto presentation.
Teaching objective of the
module or subject
BUC_W02, BUC_U1
2
Business/interpersonal communication & principles of psychotherapy:
Rogerian person-centered approach, verbal & nonverbal channels of
communication,
coherency/congruency,
transparency,
empathy/attunement/emotional synchrony vs. dyssemia, antipathy &
sociopathy, “warmth”, unconditional positive regards, suspension of
judgment, active listening, attitudinal qualities vs. breakdowns in
interpersonal communication.
BUC_W01, BUC_U03,
BUC_K02
3
The process of communication skills training: identifying
communication skills, sensitization, practice, feedback, evaluation.
Modern technical devices used in interpersonal skills training: tape
recording, video recording, one way mirror observation and
communication analysis.
BUC_K03, BUC_K01,
BUC_U02
4
Communication in the heterogenic group. Leadership, conformity and
discussion process. Contexts and group process. Effective leadership,
teams and coalitions.
BUC_W03, BUC_U02
5
Personality profiles as relevant component of communication &
mediation. Personality disorders as extreme styles of character:
narcissistic, anti-social, histrionic, border-line, schizoid, paranoid,
schizotypal, dependent, avoidant, obsessive-compulsive, passiveaggressive, depressive.
BUC_W02, BUC_U03
6
The elements of proxemics: how and what communicates the space?
From organizing physical space to the role of spatial distances
between individuals in communication process; personal space and
territory; public, social, personal and intimate space.
BUC_W02, BUC_K03
7
Emotional intelligence: Interpersonal & intrapersonal & emotional
intelligence: self-awareness, managing emotions, recognizing
emotions in others, handling relationships, alexithymia & affective
disorders. Social intelligence & social skills: dealing with diversity,
intolerance, prejudice, stereotypes, stigma, racism, ageism, sexism
versus successful business communication.
BUC_W01, BUC_W03,
BUC_U02, BUC_K01,
BUC_K03
5. Teaching methods
Teaching methods include: Interactive lecture, group discussion, role playing, workshop and presentation.
6. Individual work of student required
Students are expected to study selected literature prior to the class. Active participation of each student is
the key requirement.
7. Fundamental / obligatory literature
1. Rogers C. R. 1994, Stevens B., Person to person. The Problem of Being Human, A Condor Book, London.
2. Rogers C. R., 1993, A therapist’s view of psychotherapy, Constable, London.
3. Goleman D., 1996, Emotional intelligence, Bloomsbury Publishing Plc, London.
8. Supplementary literature (including other teaching aids like legal acts, jurisdictions, scientific articles, etc.)
1. Dickson D. A., Hargie O., Morrow N. C., 1993, Communication Skills Training for Health Professionals.
An instructor’s handbook, Chapman & Hall, London.
2. Cathcart R. S., Samovar L.A., 1992, Small Group Communication, Wm. C. Brown Publishers, Dubuque.
3. Corey M. S., Corey G., 1986, Groups. Process and Practice, Brooks/Cole Publishing Company, Pacific
Grove.
4. Kaplan H. I., Sadock B. J., 1988, Synopsis of Psychiatry. Behavioral Sciences. Clinical Psychiatry,
Willliams & Wilkins, London.
9. Conditions of credit
10. Methods of verification of reaching the desired teaching objectives (effects)
Verification method
Teaching objective
Activity
Test
BUC_W01
x
x
BUC_W02
x
x
BUC_W03
x
x
BUC_U01
x
BUC_U02
x
x
BUC_U03
x
x
BUC_K01
x
BUC_K02
x
BUC_K03
x
Project and presentation
x
x
x
x