Download Executive Seminars - University of Puget Sound

NILA M. WIESE
PO Box 21854
Seattle, WA 98111
Tel: (253) 761-9442
E-mail: [email protected]
EDUCATION
UNIVERSITY OF OREGON
BAYLOR UNIVERSITY
OKLAHOMA STATE UNIVERSITY
LANGUAGES
Ph.D. – Marketing (1996)
MIM – Master in International Management (1992)
BS
– Marketing & Management (1991)
Spanish (native), English (fluent)
SUMMARY OF QUALIFICATIONS
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Demonstrated ability to assess learning needs, develop and deliver customized instructional
programs, and evaluate achievements.
Creative at leading students towards the accomplishment of their career goals.
Solid research and analytical skills.
Strong verbal and written communication skills in international settings, effectively interfacing and
working with people from diverse backgrounds.
Excellent organizational, coordination and planning skills.
EMPLOYMENT HISTORY - EDUCATIONAL
University of Puget Sound-School of Business & Leadership
Assistant Professor (7/04-Present)
Tacoma, WA 9/03 - Present
Teach undergraduate courses in the areas of: Principles of Marketing, International Business,
International Management, Business in Latin America.
 Participate in various research and community extension projects.
 Advise students.
Visiting Assistant Professor (9/03-5/04)
 Taught undergraduate courses in the areas of: Principles of Marketing, International Business and
International Marketing.
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Universidad de San Pedro Sula
Academic Vice-Provost
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San Pedro Sula, Honduras
1/99 – 10/00
Administered all academic activities of a private university (4,000 students), ensuring quality of education
services provided.
Established and cultivated relationships with businesses, government agencies, international
organizations, media, and the community at large acting as the primary liaison and representative of the
university at all public events.
Managed a full time staff of 50, plus200 part-time faculty. Introduced faculty performance evaluations
and a faculty development program.
Work with other national universities in the development of a higher-education reform proposal.
Professor – MBA Program
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Teaching areas: International Marketing, Marketing Strategy, Principles of Marketing, and Strategic
Planning.
Advised students on preparation of Feasibility Studies for creation of new business ventures.
Universidad Tecnológica Centroamericana
Professor – Undergraduate Marketing Program
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Pullman, Washington
9/95 – 7/97
Eugene, Oregon
9/92 – 7/95
Teaching and research area: International Business.
University of Oregon
Teaching Assistant – Department of Marketing
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10/98 – 3/99
Teaching areas: Channels, Marketing Research, Marketing Strategy, International Promotion Strategy,
and International Marketing.
Washington State University
Assistant Professor – Department of Marketing
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San Pedro Sula, Honduras
Teaching areas: Marketing Research, Business Ethics, and International Marketing.
EMPLOYMENT HISTORY - PROFESSIONAL
Washington State Office of Minority and
Women’s Business Enterprises
Program Specialist/DBE Support Services/Tribal Liaison
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10/02 – 8/03
Planned and implemented outreach activities directed at minority and women-business owners to
increase awareness and understanding of OMWBE’s certification programs and support services.
Taught workshops in certification and marketing.
Assisted firms complete application process.
Acted as a clearinghouse of information for start-ups and certified firms needing assistance in the areas
of business planning, public procurement opportunities, marketing, and financing.
ITS’AT Consultoria
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Seattle, WA
San Pedro Sula, Honduras
4/99 – 3/02
Independent consulting practice, providing services in strategic planning, new market and product
development, human resources management, customer service, and performance evaluation.
Created and taught seminars customized to the needs of clients in areas such as: Strategic Planning,
Marketing Management and Strategy, Marketing Research, Channel Relations, International Marketing,
International Business, Customer Service, Negotiation Techniques.
Designed and directed a long-term organizational development project for a medium-size casual wear
manufacturer. This project involved the formulation of a strategic plan, the creation of a new product
development team, human resource diagnostics, adoption of performance standards, and external
evaluations.
Nila M. Wiese
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Casey Computer Center, School of Business, Baylor University
Supervisor
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8/91 – 7/92
Supervised the performance of lab assistants and proper use of computer equipment.
Banco Capitalizadora Hondureña S.A.
Assistant - Accounting and International Departments
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Waco, Texas
San Pedro Sula, Honduras
10/84 – 2/87
Handled transactions related to letters of credit, foreign currency exchanges, special export programs,
and. internal accounting systems.
RESEARCH AND TEACHING INTERESTS
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International Management (Strategic Alliances; Spillover Effects of Multinational Corporations)
International Marketing (Diffusion and Adoption of New Products; E-commerce in Emerging
Economies)
Marketing Management and Strategy
Business and Economic Development in Latin America
Cross-Cultural Dimensions in International Business
PUBLISHED WORK
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Wiese, N. (2005). “Supreme Corq.” International business case. Published online
(http://bschool.washington.edu/ciber/PDF_WORD/SupremeCorqCase.pdf). Supported by
a NIBEN Faculty Development Grant. Revised version to be submitted for publication to the
European Case Publishing Clearinghouse.
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Wiese, N. (2005). “Pollo Campero-Going Against the Grain.” International business case.
Published online http://bschool.washington.edu/ciber/PDF_WORD/Pollo_Campero_Case.pdf)
Supported by a NIBEN Faculty Development Grant. Revised version to be submitted to
NACRA 2006 (North American Case Research Association).
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Albaum G., Evangelista F. & Medina, N. (1997). “Australasian Research Practitioners’ View of the
Role of Response Behavior Theory in Survey Research Strategy.” Australasian Journal of Marketing
Research, 4(2), 1-16.
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Medina N. (1996). “Transfer of Technology to Latin American Countries: Can Joint Ventures be
a Substitute for Intellectual Property Rights?” Journal of Global Marketing, 10(1), 69-88.
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Medina, N. (1995). “Economic Integration in Central America: Can it Lead to Sustainable
Development and Social Justice?” In Fatemi Khosrow (Ed.), The Globalization of Business in the
1990s: Implications for Trade and Investment, Texas: Texas A&M International University Print
Shop, pp. 463-478.
Nila M. Wiese
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Work in Progress
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Wiese, N. (2006). “A Role for Multinational Companies as Indirect Agents of Economic
Development.” Submitted to the Academy of International Business 2006 Meeting.
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Albaum, G., Yu, J., Wiese, N., Herche, J. & Evangelista, F. “A Cross-National Study of the
Impact of Culture-Based Values on Marketing Decision Makers’ Management Styles.” Under
Review at the International Journal of Cross-Cultural Management.
CONFERENCES, SEMINARS & WORKSHOPS
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Academy of International Business 2006 Annual Meeting: “From the Silk Road to Global
Networks: Harnessing the Power of People in International Business”
Beijing, China. June 2006
Reviewer: Strategies for Entry, Expansion and Operations Abroad Track
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Understanding and Reducing Stereotype Threat in the College Classroom-Workshop
University of Puget Sound, Tacoma, Washington January 2006
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Northwest International Business Educator Network (NIBEN): Exploring Global
Entrepreneurship
Seattle, Washington November 2005
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Academy of International Business 2005 Annual Meeting: “Local Roots, Global Links”
Quebec City, Canada. July 2005
Reviewer: Innovation, Marketing, and Knowledge Management Track (Paper reviewed: “How
Small Born-Globals Overcome Constraints”)
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12th Biennial World Marketing Congress
Muenster, Germany. July 2005
Marketing Research and Quantitative Analysis Track (Papers reviewed: “An Empirical Comparison
of Methods to Measure Willingness to Pay Applying Contingent Valuation and Conjoint Analysis.”
and “Multi-step Limit Conjoint Analysis for the Representation of Conflictary Multi-personal
Buying Decisions.”)
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Women’s Network for Entrepreneurial Training-WNET (Co-sponsored by the US Small
Business Administration and the Minority Business Development Center)
Seattle, Washington. June 3, 2005
Speaker: Cross-Cultural Marketing: Marketing in the Melting Pot
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The Hispanic Market Boom (Sponsored by Centro Latino)
Tacoma, Washington. February 25, 2005
Speaker: The Hispanic Market-A Snapshot
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School of Business and Leadership - Roger’s Seminar
Invited Talk: Multinational Enterprises’ Role as Agents of Economic Development
February 17, 2005
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Third International Business and Economy Conference (IBEC)
San Francisco, California January, 2004.
- Paper presented: Albaum, G., Yu, J., Wiese, N., Herche, J. & Evangelista, F. “A Cross-National
Study of the Impact of Culture-Based Values on Marketing Decision Makers’ Management
Styles.”
- Reviewer; session chair
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Northwest International Business Educator Network (NIBEN)
Seattle, Washington October 2003.
Group Discussion Leader: Corporate Governance in Latin America.
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Diversity Business Symposium
Seattle, Washington 2003
Presenter: Access to Capital - OMWBE’s Linked Deposit Program and entrepreneurial assistance.
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Key Note Speaker - Executive Breakfast/Luncheon Series
San Pedro Sula, Honduras February-March 2001
For INTERMODA’s retailers and wholesalers (consulting client). Three presentations on channel
relations and customer value.
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First Inter-Disciplinary Congress of Universidad de San Pedro Sula: “Honduras in the Face
of Globalization”
San Pedro Sula, Honduras November 2000
Speaker: Inter-cultural Communication and Negotiation
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Seventh Symposium on Cross-Cultural Consumer and Business Studies
Cancun, Mexico December 1999
Coordinator Latin American Region; Session Chair
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Fifth Symposium on Cross-Cultural Consumer and Business Studies
Hong Kong 1995
Paper presented: Albaum, G., Evangelista, F. & Medina, N. “The Role of Response Behavior
Theory in Survey Research Strategy of Research Practitioners: A Study of Practices and Perception
in Australia, Hong Kong, and The Philippines.”
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Fourth Annual Conference of the International Trade and Finance Association.
Reading, United Kingdom July 1994
Paper presented: Medina, N. “Economic Integration in Central America: Can it Lead to
Sustainable Development and Social Justice?”
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American Marketing Association - Summer Doctoral Consortium
San Jose, California August 1994
University of Oregon Delegate
Nila M. Wiese
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EXECUTIVE SEMINARS
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Marketing for Small Businesses January – July 2003: Monthly
For Washington State Office of Minority and Women’s Business Enterprises.
Three-hour seminar directed at small and micro-businesses with little to no experience in
Marketing.
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Negotiation Techniques March 2001
For INTERMODA (Casual wear manufacturer) San Pedro Sula, Honduras
16-hour seminar directed at key personnel in sales, purchasing, marketing, finance, manufacturing
and human resources.
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Marketing Management: A Financial Perspective February 2001
For Escuela Internacional de Negocios. San Pedro Sula, Honduras & Guatemala City, Guatemala.
8-hour seminar--Focused on formulating marketing strategies to increase market share and
customer satisfaction; introduced performance measures based on key financial variables.
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Promotion Management February 2001
For Escuela Internacional de Negocios. San Pedro Sula, Honduras & Guatemala City, Guatemala.
8-hour seminar directed at middle managers and small business owners; focused on planning and
implementation of a promotion strategy and applicability of various promotional tools.
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Strategic Planning January-February 2001
For INTERMODA (Casual wear manufacturer) San Pedro Sula, Honduras
16-hour seminar directed at top managers and heads of departments. Resulted in the formulation
of a two-year strategic plan.
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Customer Service February 2001
FOR INTERMODA (Casual wear manufacturer) San Pedro Sula, Honduras
16-hour seminar directed at all marketing and credit personnel, and key personnel from
manufacturing, human resources, and finance.
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Market–Based Management June 2000
For Morales Group (Representative of Arthur Andersen). San Pedro Sula, Honduras.
12-hour seminar directed at middle managers; focused on the development of marketing strategies
that enhance customer value and generate market share and long-term profitability.
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Customer-Oriented Marketing May 2000
For PROMERICA (Offshore Bank) San Pedro Sula, Honduras.
12-hour seminar on customer value, segmentation, and market potential evaluation. Resulted in the
formulation of a new market development plan.
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Marketing Research November 1998
For Universidad Tecnológica Centroamericana – Continuing Business Education Program
San Pedro Sula, Honduras.
8-hour seminar directed at middle-managers in marketing positions; focused on analytical
techniques and practical applications of marketing research.
Nila M. Wiese
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International Business Summer 1996
For Washington State University – International Business Certificate Program.
Four-hour seminar directed at visiting managers from Thailand; provided a general overview of
globalization and its impact on international business activities.
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OTHER PROFESSIONAL ACTIVITIES
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Reviewer for McGraw-Hill/Irwin. Textbook: Marketing (8ed) by Kerin, Hartley, Berkowitz &
Rudelius. May 2005.
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Reviewer for NorthCoast Publishers Inc. Textbook: Globalization and International Business (He
et al.-Marketing Review) May 2005.
University Service
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Committee on Diversity (Fall 2005-Present)
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School of Business and Leadership Committee for Faculty Evaluation Standards (2004-Present)
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Alpha Kappa Psi Advisor (Fall 2004-Present)
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Latin American Studies Advisory Committee (2004-Present)
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School of Business and Leadership-Marketing Search Committee (2003-4)
HONORS
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International Trade and Development Graduate Fellowship ($10,000). 1994. Granted by the
Oregon State System of Higher Education.
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Merle King Smith Marketing Scholarship ($15,000). 1992-1995. Granted by the Calvin Reed
and Merle King Smith Center for Marketing Development, University of Oregon.
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Delegate to the Doctoral Consortium of the American Marketing Association. 1994.
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Central American Peace Scholar. 1989-1991. Granted by the US Agency for International
Development.
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Member of Phi Kappa Phi, Beta Gamma Sigma, Golden Key Honor Society. 1991-Present
Professional Memberships
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The Business Association of Latin American Studies
Academy of International Business
American Marketing Association
Nila M. Wiese
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