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Nestle® Pure Life®
Purified Water Signs Up
for Another Year With
The Breast Cancer
Research Foundation®
in Support of Breast
Cancer Awareness
"Pink Pack" program has raised over $1.6 million towards breast cancer
research.
This October, the makers of Nestle® Pure Life® bottled water (NPL) will
again support breast cancer awareness and research with their "Pink Pack"
retail program. This will be the third year that NPL has sported the pink
ribbon logo of The Breast Cancer Research Foundation® (BCRF).
Currently, 91 cents of every dollar spent by BCRF is directed towards
breast cancer research and awareness programs.
Every NPL "Pink Pack" produced counts towards the donation to BCRF,
with a minimum donation this year of $500,000. Available at retailers
nationwide, as well as in Canada, and through the company's Home
Delivery Service, the special packs are marked with a symbolic pink ribbon
and the BCRF logo.
The "Pink Pack" offerings include the .5L 24pk, 28pk, 30pk, 32pk, 8oz.
24pk,
and
3L
bottle.
New to this year's program, NPL is inviting consumers to join its effort by
making their own contributions towards the cause by visiting a dedicated
"Pink Pack" page on BCRF's Time For Research fundraising website.
"Unfortunately, breast cancer affects and is a concern for many of our
consumers, our employees, and our retail partners," said Hillary Fleming,
who manages the program for Nestle Waters North America. "
The success of this program has enabled us to increase our donations to
BCRF year after year. We are confident that success will continue this
October, especially with the addition of the online donation page, because
now we are offering a way for our consumers and employees to get
involved as well."
As the NPL Pink Pack program enters its third successful year with BCRF,
the 2012 donation will not only fund a new researcher's work to fight breast
cancer, but also will be able to renew support to two other BCRF grants
funded in past years; one focused on alleviating negative side effects from
breast cancer treatment, and the other working towards developing drugs to
prevent breast cancer in those with the BRCA-mutation (the breast cancer
susceptibility gene).
"Through the 'Pink Pack' Program, Nestle Pure Life bottled water has been
a dedicated BCRF partner by supporting worthwhile research and joining in
our fight against breast cancer," said Robbie Finke Franklin, director of
marketing at The Breast Cancer Research Foundation. "We value Nestle
Waters as a company that shares our mission to find a cure and eliminate
the disease in our lifetime."
According to the American Cancer Society, more than 200,000 women will
be diagnosed with breast cancer this year in the U.S. alone; it is the second
most common cause of cancer deaths in women. As a brand
that recognizes the responsibility women have regarding the health of their
families and themselves, breast cancer is a health issue to which many
Nestle Pure Life consumers can relate.
About Nestle® Pure Life®:
The number one bottled water brand by volume according to Beverage
Marketing Corporation, Nestle® Pure Life® is a brand of the leading bottled
water manufacturer, Nestle Waters North America Inc., based in Stamford,
Connecticut. Nestle® Pure Life® goes through a multi-step filtration process
and is enhanced with a unique blend of minerals, offering a pleasant,
refreshing taste suitable for the whole family.
Nestle® Pure Life® bottled water offers a number of healthy hydration
options and is committed to helping families live healthy, active lifestyles.
About The Breast Cancer Research Foundation®:
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in
1993, is an independent not-for-profit organization committed to funding
scientific research to achieve prevention and a cure for breast cancer in our
lifetime. In October 2012, BCRF will award $40 million to 197 scientists
across the United States, Canada, Latin America, Europe, the Middle East,
Australia, and China. With 91 cents of every dollar spent by BCRF directed
towards breast cancer research and awareness programs, BCRF remains
one of the most fiscally responsible charities in the country.
For the tenth time since 2002, it has earned 4 stars from Charity Navigator.
Additionally, BCRF is the only cancer organization rated an "A+" by
CharityWatch. For more information about
BCRF, visit
www.bcrfcure.org
SOURCE Nestle Pure Life
Nestlé Waters press contact:
Hilary Fleming [email protected]