Download STYLIGHT, showcasing fashion trends.

Adobe Customer Story
STYLIGHT, showcasing fashion trends.
Online fashion retailer leverages Adobe Media Optimizer
to help marketers manage 140 million keywords to engage
audiences in 14 countries.
“Adobe Media Optimizer clarifies how
changes affect behavior, which helps
us adjust strategies without additional
investment. It’s an incredibly powerful tool.”
Nicolas Stadtelmeyer, vice president and
head of performance marketing, STYLIGHT
SOLUTION
RESULTS
Adobe Media Optimizer solution
within Adobe Marketing Cloud
140
20%
LIFT
MILLION
EXPANDED KEYWORDS
Expanded paid search
campaigns to cover 140
million keywords in 14
countries by leveraging
automated bidding
SIMULATED CAMPAIGNS
Testing campaign strategies
by simulating budget changes
to reach sales and marketing
objectives
LOWER COSTS
Reduced overall cost per
click by three to four cents
due to portfolio bidding
CONVERSION LIFT
Immediate conversions
increase of 10% to 20%
with initial Adobe Media
Optimizer use, due to
portfolio bidding
Adobe Customer Story
STYLIGHT
Established in 2008
Employees: More than 100
Munich, Germany
www.stylight.com
CHALLENGES
•Increase traffic and sales to help
company stand out in the competitive
fashion e-commerce market
•Provide marketing team with the
tools and data needed to optimize
campaigns and reach goals
•Grow search by bidding on millions
of keywords
Finding the hottest fashions
Even in the crowded fashion e-commerce market, STYLIGHT is making a name for itself as one of the
best places to find great fashions and new trends. Since 2008, STYLIGHT editors have hand-picked the
hottest fashions from more than 100 different websites and brands, bringing shoppers all of the best
products under one roof. At the same time, STYLIGHT members are encouraged to share their voices
by “liking” products or uploaded looks to help shape new trends.
“One of the biggest challenges we face is also one of the biggest opportunities,” says Nicolas Stadtelmeyer,
vice president and head of performance marketing at STYLIGHT. “More and more new and upcoming
e-commerce shops make the concept of shopping across multiple online shops more and more valuable.
On the other hand, this also increases competition for me as a marketer.”
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge,
and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of
Adobe Marketing Cloud, to help marketers automate paid search and social digital advertising campaigns.
Adobe Customer Story
“After only a few weeks of
using Media Optimizer for
one campaign in the United
Kingdom, we saw the cost
per click decrease by three
to four cents.”
Nicolas Stadtelmeyer, vice president
and head of performance marketing,
STYLIGHT
SOLUTION AT A GLANCE
•Adobe Marketing Cloud, including
the Adobe Media Optimizer solution.
Capabilities used include:
Expanding marketing campaigns
“Using Adobe Media Optimizer, we have dramatically expanded our paid search campaigns to cover
140 million keywords in 14 countries,” says Stadtelmeyer. Advanced algorithms remove much of the
manual labor involved in campaign management by automatically optimizing campaign spend. As a
result, marketers can manage many more campaigns, no matter how large or complex.
STYLIGHT quickly sees the value in every search or social campaign, as Adobe Media Optimizer
takes real-time data to continuously optimize results. Digital advertising campaigns using Adobe Media
Optimizer often see a conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over
time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media
Optimizer for one campaign in the United Kingdom, we saw the cost per click decrease by three to four cents.”
Marketers also use campaign simulations to accurately forecast optimizations. Before making big changes
to the overall scope and direction of a campaign, marketers simulate and analyze the predicted results.
“We might look at how doubling the campaign spend will affect conversions,” says Stadtelmeyer. “Adobe
Media Optimizer clarifies how changes affect behavior, which helps us adjust budget and strategies without
additional investment. It’s an incredibly powerful tool.”
•Search optimization
•Social optimization
For more information
www.adobe.com/solutions/digital-marketing.html
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