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Adobe Customer Story STYLIGHT, showcasing fashion trends. Online fashion retailer leverages Adobe Media Optimizer to help marketers manage 140 million keywords to engage audiences in 14 countries. “Adobe Media Optimizer clarifies how changes affect behavior, which helps us adjust strategies without additional investment. It’s an incredibly powerful tool.” Nicolas Stadtelmeyer, vice president and head of performance marketing, STYLIGHT SOLUTION RESULTS Adobe Media Optimizer solution within Adobe Marketing Cloud 140 20% LIFT MILLION EXPANDED KEYWORDS Expanded paid search campaigns to cover 140 million keywords in 14 countries by leveraging automated bidding SIMULATED CAMPAIGNS Testing campaign strategies by simulating budget changes to reach sales and marketing objectives LOWER COSTS Reduced overall cost per click by three to four cents due to portfolio bidding CONVERSION LIFT Immediate conversions increase of 10% to 20% with initial Adobe Media Optimizer use, due to portfolio bidding Adobe Customer Story STYLIGHT Established in 2008 Employees: More than 100 Munich, Germany www.stylight.com CHALLENGES •Increase traffic and sales to help company stand out in the competitive fashion e-commerce market •Provide marketing team with the tools and data needed to optimize campaigns and reach goals •Grow search by bidding on millions of keywords Finding the hottest fashions Even in the crowded fashion e-commerce market, STYLIGHT is making a name for itself as one of the best places to find great fashions and new trends. Since 2008, STYLIGHT editors have hand-picked the hottest fashions from more than 100 different websites and brands, bringing shoppers all of the best products under one roof. At the same time, STYLIGHT members are encouraged to share their voices by “liking” products or uploaded looks to help shape new trends. “One of the biggest challenges we face is also one of the biggest opportunities,” says Nicolas Stadtelmeyer, vice president and head of performance marketing at STYLIGHT. “More and more new and upcoming e-commerce shops make the concept of shopping across multiple online shops more and more valuable. On the other hand, this also increases competition for me as a marketer.” To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help marketers automate paid search and social digital advertising campaigns. Adobe Customer Story “After only a few weeks of using Media Optimizer for one campaign in the United Kingdom, we saw the cost per click decrease by three to four cents.” Nicolas Stadtelmeyer, vice president and head of performance marketing, STYLIGHT SOLUTION AT A GLANCE •Adobe Marketing Cloud, including the Adobe Media Optimizer solution. Capabilities used include: Expanding marketing campaigns “Using Adobe Media Optimizer, we have dramatically expanded our paid search campaigns to cover 140 million keywords in 14 countries,” says Stadtelmeyer. Advanced algorithms remove much of the manual labor involved in campaign management by automatically optimizing campaign spend. As a result, marketers can manage many more campaigns, no matter how large or complex. STYLIGHT quickly sees the value in every search or social campaign, as Adobe Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Adobe Media Optimizer often see a conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the United Kingdom, we saw the cost per click decrease by three to four cents.” Marketers also use campaign simulations to accurately forecast optimizations. Before making big changes to the overall scope and direction of a campaign, marketers simulate and analyze the predicted results. “We might look at how doubling the campaign spend will affect conversions,” says Stadtelmeyer. “Adobe Media Optimizer clarifies how changes affect behavior, which helps us adjust budget and strategies without additional investment. It’s an incredibly powerful tool.” •Search optimization •Social optimization For more information www.adobe.com/solutions/digital-marketing.html Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2014 Adobe Systems Incorporated. All rights reserved. 91097163 8/14