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Publicity Abundance and the Friday Night Couples We will be talking about Facebook, Pinterest, and Yelp. Please install these on your phone if you would like to follow along. Our Agenda • The Abundance of Christ • Retrouvaille Statistics • 3 Traditional Methods of Publicity • 3 Social Media Methods Abundance Abundance • Jesus asked the Apostles to feed the people. • We’re here to ask you to feed the people too. Publicity vs Advertising Advertising is what you pay for to get the word out. –Magazine Ads –Pay-for-Clicks on Google, Facebook Publicity vs Advertising Publicity is getting the word out for FREE. –Word of Mouth –Church Bulletins –Therapists –Google Searches How Successful? What’s the success rate? How many are likely to recommend? Steve & Noelle’s Research 2015 Email Survey: • 53,446 Emails Sent •5,236 Responses • 9.8% Response Rate Survey Results Of 5,236 people: • 76% Still Married • 95% Likely to Recommend What to Say in Publicity • 18% Fighting & Disagreements • 16% Grown Apart • 10% Extra-marital Affairs • 7% Verbal Abuse 18% Fighting & Disagreements Are you constantly fighting? 16% Grown Apart Have you and your spouse grown apart? 10% Extra-Marital Affairs Are you suffering from spousal extra-marital affairs? 7% Verbal Abuse Do you suffer from verbal abuse? How They Learned About RV • 29% Friends & Family • 11% Someone Who’s been Thru Retrouvaille • 40% Total Alumni – army of publicity resources, ask & remind. How to Reach Alumni • Build an Email List of Alumni • Use Email Marketing Software • Verbally at Posts & CORE • Put Social Media Guidelines in every Sunday Take Home Packet Email Marketing Software Social Media Guidelines How They Learned About RV • 13% Church Bulletin • 10% Priest or Minister • 5% Announcement at Church • 28% Total Church How to Reach Church • Bulletin Announcements to Pastors and/or Church Secretary or Bulletin Editor • 12 Announcements on Website How to Reach Church • Ask Diocese, Catholic Parishes & Christian Churches to add link: Retrouvaille Marriage Help Linked to: HelpOurMarriage.com How They Learned About RV •8.2% Therapist •7.1% Search Engine Google Search Help the RI Website by adding “do not follow” to all Local & Regional Website so they don’t compete with RI for Google juice Social Media We will be talking about Facebook, Pinterest, and Yelp. Please install these on your phone if you would like to follow along. • Twitter, he said, is mostly about what I’m doing; • Facebook is about who I am; • Pinterest is about who I want to be. • “When you look at what people are pinning, it’s more about who they want to be in the future, which from a marketer’s perspective is a dream come true.” • And the smart marketers are trying to figure out ways to get their product in front of Pinterest users — estimated to number more than 50 million, roughly 70% female.- Daniel Maloney Pinterest Yelp The “New” Yellow Pages Reviews • Reviews will make or break your yelp page. The more reviews the better. • You need yelp friends • You need to review other businesses not just Retrouvaille. Facebook 1. Put in website, press enter, and then delete 2. Enter in a simple message about your areas upcoming weekend. Twitter If you use twitter. Please tweet about Retrouvaille and use the following #tags Youtube Contact Info Erik & Colleen [email protected] Mike & Charlotte [email protected]
