Download Consumer-Driven Demand and Operations Management

S. Netessine, C.S. Tang (Eds.)
Consumer-Driven Demand and Operations Management Models
A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Series: International Series in Operations Research & Management Science, Vol. 131
▶ The editors and contributors are leading scholars in Operations
Management modeling of consumer behavior
▶ Presents cutting-edge research on rational/strategic consumer
demand and how to effectively reach the consumer
▶ Provides new OM models for mixed sales channels, portals, auctions,
group buying, and automatic markdown pricing
2009, XXIV, 488 p.
Printed book
Hardcover
▶ 209,00 € | £155.50 | $239.00
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The consumer demand functions that drive traditional retail sales are the well-defined
functions of price and product attributes (e.g., quality, style trends, etc.). However, these
new sophisticated selling techniques—examples are mixed sales channels, portals, group
buying, and auctions, each of which is enabled by information technologies, the Internet,
or both—are changing and expanding consumer-driven demand in many ways. The
underlying pattern of demand created by these evolving mechanisms will be a marked
departure from traditional factors driving consumer demand. To analyze and understand
rational and strategic consumer demand, the editors have divided the book into five
discrete sections that first consider rational consumer behavior and the endogenous
decision making mechanisms behind it. They then present sections on organizational
strategies, product strategies, operational strategies, and, finally, pricing strategies for
managing rational/strategic consumer behavior. Together, this handbook provides
the state-of-the-art OM models that will help the reader to understand and effectively
respond to increasingly rational purchasing behavior.
CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has
been developed by two of the leading researchers in the POM/Marketing interface.
It is comprised of commissioned chapters by top research scholars in supply chain
management, revenue management, and e-commerce among others, all of which are
grounded in information technologies and consumer demand research.
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